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For CMO Professionals

Case Study: IBM Makes Social Media The Responsibility Of Every Employee – A Social Computing Report

An Empowered Report: Spread Social Media Responsibilities Across The Organization To Empower Employees And Strengthen The Brand

Latest Update: January 04, 2011

By Jeff Ernst with David M. Cooperstein, Jennifer Bulmahn, Cory Munchbach

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Why Read This Report

As a global technology leader focused on delivering forward-looking technology and solutions, IBM is no stranger to taking a unique approach in order to generate a stronger end result. To encourage discussion and foster a cultural affinity for social media across its vast network of 400,000 employees, countless partners, and global customer base, IBM made social engagement a key responsibility of every employee. Through a collaborative effort led by marketing, employees embraced social media to help get the word out about IBM solutions and events. The result was a measurable increase in awareness and tighter collaboration among IBM employees to better meet customer needs.

Tags: Customer Experience Management, Enterprise Collaboration, Enterprise Web 2.0, Information Management, Interactive Marketing Strategy and Process, Marketing Organization & Culture, Partner & Affiliate Marketing, Social Computing, Social Marketing, Social Media, Web 2.0

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For CMO Professionals

Case Study: IBM Makes Social Media The Responsibility Of Every Employee – A Social Computing Report

An Empowered Report: Spread Social Media Responsibilities Across The Organization To Empower Employees And Strengthen The Brand

By Jeff Ernst with David M. Cooperstein, Jennifer Bulmahn, Cory Munchbach

Why Read This Report

US $ 499

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For CMO Professionals

Case Study: IBM Makes Social Media The Responsibility Of Every Employee – A Social Computing Report

An Empowered Report: Spread Social Media Responsibilities Across The Organization To Empower Employees And Strengthen The Brand

By Jeff Ernst with David M. Cooperstein, Jennifer Bulmahn, Cory Munchbach

Why Read This Report

US $ 499

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