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For Marketing Leadership Professionals

Case Study: MetricStream Builds B2B Community With ComplianceOnline – A Social Computing Report

June 17, 2009

By Laura Ramos with Peter Burris, Tim Harmon, Christina Lee

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Why Read This Report

As a premier destination for content, training, and advisory services dedicated to regulatory compliance, IT governance, and corporate risk management, ComplianceOnline is a model online community that delivers two million visitors annually to MetricStream's back door. Business-to-business (B2B) marketing professionals can learn that building a successful B2B community need not break the bank if they focus on three key lessons: Gather the best content, encourage the community to vet and contribute to it, and give members equal opportunity to engage with potential buyers who visit.
Tags: B2B eCommerce, B2B Marketing, Community Management, Customer Experience Management, eCommerce, Governance, Risk & Compliance, Interactive Marketing Strategy and Process, Marketing & Strategy, Security, Risk and Compliance, Social Marketing, Social Media, Technology Product Strategies, Web 2.0
US $ 499
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TABLE OF CONTENTS

  • The Situation: Paving New Inroads Into A Competitive Market
  • Actions: Create An Online Destination For The Compliance Industry
  • Results: ComplianceOnline Generates Leads And Business
  • Analysis: Community Marketing Delivers Measurable Business Value

  • WHAT IT MEANS

    Next Steps: Use A Community Platform To Expand Business Opportunities
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