For Marketing Leadership Professionals

Case Study: Mint.com Grows Its Business Using Game Mechanics

Why Read This Report

Mint.com wanted to increase traffic from new and returning users to its site as well as deepen engagement and exposure to monetized elements. By employing a suite of game mechanics — including challenges, progress bars, and alerts — more than 75% of Mint users now log in daily or more frequently. This case study explores how the money management website "gamified" consumer finances to create a stickier, more profitable website.
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