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For Marketing Leadership Professionals

Case Study: Nike+ GPS iPhone App Enhances The Running Experience – A Social Computing Report

An Empowered Report: Nike Creates A Location-Aware Mobile Experience

October 05, 2010

By J. P. Gownder, Seth Fowler with Laura Wiramihardja

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Why Read This Report

Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of smartphones to create an engaging experience for runners; they can use the app to enhance a single run or to take part in a larger social environment that connects their personal experience with that of their friends and other runners. As outlined in Forrester's new book Empowered, successful companies can create more engaged, more connected, and more empowered consumers by taking quick advantage of disruptive technology — in this case, smartphones.
Tags: Apparel, Consumer Mobile Activities, Customer Experience Management, eCommerce, Location-Based Services, Media & Entertainment, Mobile Channel for Consumers, Mobile Services, Retail, Social Computing, Sports, Telecommunication Services, Web 2.0
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