Why Read This
Procter & Gamble (P&G) wanted to build an online destination for teen girls seeking information related to feminine care. The site it built, BeingGirl.com, provides health content, product information, and teen community in a safe, entertaining environment. By investing in content, offline marketing of the site, and strategic partnerships, P&G has created a successful teen destination that drives not only visits and engagement, but also sales.
Tags: B2C eCommerce, Brand Tactics, Branding, Consumer Packaged Goods (CPG), Customer Experience Management, Design & Usability, Digital Marketing, eCommerce, eCommerce Adoption, Loyalty Marketing, Online Shopping, Retail