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For Marketing Leadership Professionals

Case Study: Philips Achieves Consumer Proximity Using Private Online Communities – A Social Computing Report

An Empowered Report

Latest Update: January 21, 2011

By Doug Williams with J. P. Gownder, Laura Wiramihardja

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Why Read This Report

Consumer product strategists within Philips have successfully used private online communities to reach what they call "consumer proximity." Nestled within the Consumer & Market Intelligence group in the Consumer Lifestyle division of Philips are two Communispace-hosted communities that deliver on-demand insights to multiple product teams across six business groups. Philips and Communispace have built resourceful communities that have not only helped consumer product strategy professionals at Philips create and launch better products but have also helped create a culture of innovation among employees.
Tags: Brand Monitoring, Consumer Electronics & Technology, Customer Experience Management, Customer Intelligence Strategy and Process, Product & Solutions Strategies, Social Computing, Technology Product Strategies, Web 2.0
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