Why Read This
One of Canada's largest pizza chains wanted to be the first to market with a mobile experience that offered greater convenience to its customers. The company partnered with mobile agency Plastic Mobile, and together the two firms engaged in a customer-centric design process that resulted in a mobile app that exceeded their expectations. Firms new to mobile and even those that are planning second- or third-generation mobile offerings can learn from Pizza Pizza's example.
Tags: Consumer Mobility, Customer Experience Management, Design & Usability, eCommerce, Marketing & Strategy, Mobile Apps, Mobile Web, Multichannel Customer Experience, Retail, Social Computing, Web 2.0