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For Customer Experience Professionals

Case Study: Pizza Pizza Cooks Up A Successful Mobile App – A Social Computing Report

February 22, 2012

By Vidya L. Drego with Adele Sage, Allison Stone

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Why Read This Report

One of Canada's largest pizza chains wanted to be the first to market with a mobile experience that offered greater convenience to its customers. The company partnered with mobile agency Plastic Mobile, and together the two firms engaged in a customer-centric design process that resulted in a mobile app that exceeded their expectations. Firms new to mobile and even those that are planning second- or third-generation mobile offerings can learn from Pizza Pizza's example.
Tags: Customer Experience Management, eCommerce, Marketing & Strategy, Mobile Apps, Mobile Channel for Consumers, Mobile Web, Multichannel Customer Experience, Retail, Social Computing, Web 2.0, Web Design & Usability
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TABLE OF CONTENTS

  • Situation: Pizza Pizza Wanted To Increase Customer Convenience
  • Best Practice: Pizza Pizza Begins By Digesting Customer Feedback
  • Best Practice: Pizza Pizza Delivers Fresh And Convenient Solutions
  • Best Practice: Pizza Pizza Tests Ideas Before They Are Fully Baked
  • Best Practice Results: Pizza Pizza App Doubles Monthly Mobile Orders

  • RECOMMENDATIONS

    Follow Pizza Pizza's Recipe For Success
  • Related Research Documents
 
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