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For Analyst Relations Professionals

Case Study: Tuning In To Neustar's Briefing Performance Program

The Role Of Active Hosts In Briefing Success

November 22, 2011

By Kevin Lucas with Eric Lobel, Allison Hellberg

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Why Read This Report

Neustar has dramatically increased the level of analyst acceptances of briefing requests, the coverage it gains from those briefings, and the willingness of analysts to offer help in the form of press quotes, media interviews, sales leads, and other types of assistance. Unusually, the analyst relations (AR) team has achieved all of this by borrowing techniques from a completely different profession: radio.
Tags: Analyst Relations Best Practices, Technology Product Strategies, Telecommunication Services
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TABLE OF CONTENTS

  • Situation: AR Faced Low Analyst Interest
  • AR Radioed For Help
  • Best Practice: AR Coordinates And Supplies The Briefing Team
  • Best Practice: All Hands Write An Enticing Pitch
  • Best Practice: Briefing Participants Plan Timely Content Coverage
  • Best Practice: AR Controls The Briefing In Real Time
  • Best Practice: Neustar Applies Learned Lessons Immediately
  • Best Practice Results: Briefing Acceptances And Briefing Benefits Rose

  • RECOMMENDATIONS

    Choreograph Your Briefings For Maximum Effect

  • WHAT IT MEANS

    Small Strokes Create World-Class Pictures
  • Related Research Documents
 
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