Forrester

Cathy Graeber has returned to Forrester and serves eBusiness & Channel Strategy Professionals. She is a leading expert in online and mobile financial services, with hands-on senior management experience in digital channel strategy for both the consumer and small business segments.

Cathy previously worked at Forrester from 2000 to 2008 in the financial services vertical. She helped define the digital banking world, predicted the demise of online bill pay fees, and uncovered the true economics of the online channel during her first tenure with Forrester.

Cathy has worked as a marketing, product, and channel strategy expert for more than 25 years — primarily with the big banks located in California. In 1994 she was tapped to start up Bank of America's web presence and online channel capabilities, ultimately leading the bank's Consumer Internet Division. In 1998 she moved to Wells Fargo Bank, where she led the Internet Services Group. Prior to rejoining Forrester, Cathy spent four years running her own consulting firm, Swimming Upstream.

Cathy has spoken at industry and company events in her Forrester and non-Forrester roles and has been quoted extensively in major national media outlets. She is a well-regarded speaker and moderator at such venues as BAI, American Banker's Mobile Banking Summit, and at many other industry events.