Catherine Graeber

Principal Consultant serving eBusiness & Channel Strategy PROFESSIONALS

Cathy Graeber has returned to Forrester and serves eBusiness & Channel Strategy Professionals. She is a leading expert in online and mobile financial services, with hands-on senior management experience in digital channel strategy for both the consumer and small business segments.

Cathy previously worked at Forrester from 2000 to 2008 in the financial services vertical. She helped define the digital banking world, predicted the demise of online bill pay fees, and uncovered the true economics of the online channel during her first tenure with Forrester.

Previous Work Experience

Cathy has worked as a marketing, product, and channel strategy expert for more than 25 years — primarily with the big banks located in California. In 1994 she was tapped to start up Bank of America's web presence and online channel capabilities, ultimately leading the bank's Consumer Internet Division. In 1998 she moved to Wells Fargo Bank, where she led the Internet Services Group. Prior to rejoining Forrester, Cathy spent four years running her own consulting firm, Swimming Upstream.

Cathy has spoken at industry and company events in her Forrester and non-Forrester roles and has been quoted extensively in major national media outlets. She is a well-regarded speaker and moderator at such venues as BAI, American Banker's Mobile Banking Summit, and at many other industry events.

Research Coverage

Catherine Graeber's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Time For US Banks To Get Tough And Turn Off Paper For eDelivery Customers

    For more than a decade, financial firms have worked to get their customers to enroll in eStatements and other eDelivery offerings. Early on, the assumption was that getting clients to receive st...

    • Downloads: 223
  • For eBusiness & Channel Strategy Professionals

    Report: Case Study: Bank Of The West Jump-Starts eBill Adoption

    While firms have measured the positive bottom-line benefits from eBill users, few banks have put the full force of their marketing efforts behind the service to grow adoption. But the adoption g...

    • Downloads: 148
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2013: Five Trends Shaping The Next Generation Of North American Digital Banking

    In this report we explore five trends that will affect the next generation of digital banking. Rising digital customer expectations, advances in technology, and continued digital disruption thre...

    • Downloads: 1245
  • For eBusiness & Channel Strategy Professionals

    Report: Case Study: Redstone Federal Credit Union Right-Channels Deposits To The Mobile Channel

    Financial institutions continue to face challenges on generating revenue. Recent US regulations have greatly reduced overdraft fees and debit card interchange income. With no clear sources of ne...

    • Downloads: 208
  • For eBusiness & Channel Strategy Professionals

    Report: 2012 Canadian Bank Secure Website Rankings

    This report details how the secure websites of the six largest retail banks in Canada stack up against each other across six categories and 66 individual criteria measuring the banks' online fun...

    • Downloads: 242
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2013: Five Trends Shaping The Next Generation Of North American Digital Banking

    In this report we explore five trends that will affect the next generation of digital banking. Rising digital customer expectations, advances in technology, and continued digital disruption thre...

    • Downloads: 1245
  • For eBusiness & Channel Strategy Professionals

    Report: US Online Banking: Five-Year Forecast

    Online banking adoption continues its upward trajectory, as evidenced by a 27% growth rate in 2005. Expect this trajectory to continue during the next five years: By 2011, Forrester expects onli...

    • Downloads: 773
  • For eBusiness & Channel Strategy Professionals

    Report: Online Bill Pay 2007: Understanding The Mindset Of Holdouts, Fence-Sitters, And Quitters

    Just 35% of online consumers pay bills at their bank or credit union's Web site. What about the rest? Citing a preference for check writing and the need for paper bills for record keeping, 71% o...

    • Downloads: 693
  • For eBusiness & Channel Strategy Professionals

    Report: Raining On The Mobile Banking Parade

    Psst — have you heard? Mobile banking is the next killer application. While early pioneers with first-generation mobile platforms got burned back in 2000 with low consumer adoption and not...

    • Downloads: 703
  • For eBusiness & Channel Strategy Professionals

    Report: The Greening Of America — One eStatement At A Time

    The adoption of eStatements in the US continues to grow, which we track by looking at data from Forrester's North American Technographics® Financial Services Online Survey, Q3 2007. In the ...

    • Downloads: 522
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