CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Sales Enablement Professionals

Channel Models In The Era Of Cloud

Channel Partners Expect A Share Of The Cloud

November 03, 2010

By Tim Harmon, Peter O'Neill with Peter Burris, Zachary Reiss-Davis, Eric Hsieh

  • 1288 downloads
  • 0 comments
  • Rating:

Why Read This Report

To identify channel partners' plans, readiness, barriers, and needs as cloud technologies emerge, Forrester Research joined with Outsource Channel Executives (OCE) to survey distributors, value-added resellers (VARs), direct market resellers (DMRs), managed service providers (MSPs), application hosting providers, and systems integrators (SIs) in the tech industry. The survey results indicate that channel partners foresee a collision with tech vendors over managed services and application hosting and that they will insist on getting their piece of the cloud. There's plenty of opportunity for both parties, as long as tech marketers apply the right combination of pressure and incentives to guide channel partners into the next phase of tech competition.
Tags: Application Service Providers, B2B Marketing, Cloud Computing, Distribution Channels - ISVs, OEMs & VARs, Hosting & Managed Services, Infrastructure Architectures, IT Infrastructure & Operations, IT Services, IT Spending Forecasts, Outsourcing, Sourcing Strategy & Execution, Systems Integration, Tech Partners & Channels, Tech Sector Economics, Vendor Alliances & Partnerships
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Channel Partner Survey Demographics
  • The Upheaval In Channels
  • The Cloud Services Gold Rush Is Nigh

  • RECOMMENDATIONS

    Devise New Formulas For Cloud Channels

  • WHAT IT MEANS

    The Cloud Services Gold Rush Will Cause A Washout In The Channel
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Models & Calculators:

    Demographics Of The Channel Executives We Surveyed

  • Models & Calculators:

    Channel Partners Are Planning For Shifts In Their Revenue Streams

  • Models & Calculators:

    Concerns Over Cloud/SaaS Indicate Opportunity For Classic Channel Partner Services

  • Models & Calculators:

    Channel Partners' Plans For Managed Services And Application Hosting Are High

  • Models & Calculators:

    Partners See Problems Involving Cost, Business Model Transformation, And Skill Sets

  • Models & Calculators:

    The Reseller Channel Has Morphed Into A Critical Constituent Of The Developer Channel

 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart