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Charles S. Golvin

Principal Analyst serving CIOs

Charles serves CIOs. His research covers mobility and the digital home. He has an end-to-end understanding of wireless, encompassing end user behavior, devices, networks, carrier strategy, content, and applications, as well as mobile as a marketing channel. His research on the digital home examines the enabling networks; connectivity solutions; content and applications; and the changing role for service providers, media companies, marketers, device makers, and application developers in this evolving environment. Charles' research and analysis have been widely cited in publications including BusinessWeek, the Financial Times, The New York Times, and The Wall Street Journal, as well as on ABC, CNBC, CNN, NPR, and PBS.

Previous Work Experience

Prior to joining Forrester, Charles held senior technology positions at Citigroup, providing strategic technology guidance across business units in consumer and corporate finance. Among his projects were initiatives in consumer mobile banking in Japan, mobile commerce in Japan, and mobile payments in the US. His previous experience covers a wide variety of technologies and markets, including CAD for integrated circuit design, 3D graphics for film and broadcast, consumer entertainment software, interactive television, and production systems for game development.


Education

Charles holds M.S. and B.S. degrees in mathematics from the University of California, Santa Cruz.

Research Coverage:

BT Futures, Consumer Mobile Activities, Consumer Mobile Devices, IT Management, Information Management, Messaging, Mobile Channel for Consumers, Mobile Entertainment, Mobile Services, Technology, Telecommunication Services, eCommerce

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10 results in Reports

  • Charles S. Golvin
  • Customer Experience Management
  • Consumer Electronics & Technology

  • For eBusiness & Channel Strategy Professionals

    Report:A Systematic Approach To Mobile Strategy

    Strategic Plan: The Mobile eBusiness Playbook

    Julie A. Ask, Charles S. GolvinMay 10, 2012

    Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

    • Downloads: 4226

  • For Marketing Leadership Professionals

    Report:Understanding How US Consumers Buy Mobile

    Except For A Fickle Minority, Service And Value Far Outweigh Devices As Drivers For Switching

    Charles S. GolvinJanuary 28, 2009

    With cellular service saturation looming on the horizon — more than nine out of 10 US online consumers own a mobile phone today — mobile operators have shifted their focus to subscriber...

    • Downloads: 1008

  • For Marketing Leadership Professionals

    Report:Youth Spearhead Mobile Services Adoption

    North American Youth Would Use Their Mobiles Even More If Service Improved

    Charles S. GolvinDecember 2, 2008

    Three-quarters of online youth in North America have a mobile phone today, including more than 90% of 18-year-olds. These young people rely heavily on their cell phones for a wide variety of...

    • Downloads: 811

  • For Marketing Leadership Professionals

    Report:Benchmark 2008: Everyone Goes Online, But Gen Yers Are The Early Adopters

    North American Consumer Technographics

    Charles S. GolvinJuly 21, 2008

    Three-quarters of North American adults use the Internet at least monthly — Forrester's minimum threshold to be considered actively online. Online adults today average nearly 15 hours per week...

    • Downloads: 720

  • For Marketing Leadership Professionals

    Report:Who Wants To Buy A Mobile Internet Device?

    The Likely First Wave Of Adopters Comprise 9% Of Online Consumers

    Charles S. GolvinFebruary 25, 2008

    Device makers from the PC, consumer electronics, and mobile phone industries have begun to develop products in the new category of mobile Internet devices (MIDs) — devices that deliver an...

    • Downloads: 774

  • For Marketing Leadership Professionals

    Report:In Which Online Activities Are Generations Engaging, 2007

    Charles S. GolvinJanuary 4, 2008

    What are the different generations doing online? How does online engagement of photo, music, video, gaming, shopping, communication, and social computing activities vary across the generations?

    • Downloads: 5

  • For Marketing Leadership Professionals

    Report:Which Generations Are Doing Mobile Data Activities, 2007

    Charles S. GolvinJanuary 4, 2008

    What are consumers doing with their mobile phones, besides making calls? How do mobile data activities differ by generation?

    • Downloads: 10

  • For Marketing Leadership Professionals

    Report:Top Consumer Technology Predictions For 2008

    Charles S. GolvinDecember 27, 2007

    In consumer technology, 2007 was clearly the year of the iPhone and Facebook. Apple's foray into the mobile handset market spurred innovation among the Cupertino company's new competitors, gave...

    • Downloads: 1586

  • For Marketing Leadership Professionals

    Report:Benchmark 2007: Communications And Commerce Outstrip Content Online

    Online Activities: Users Engage Most With Photos

    Charles S. GolvinNovember 16, 2007

    Consumers enjoy an increasingly broad range of activities when online, yet the number of applications used by a majority of online consumers is very small: 94% use email and 54% research products for...

    • Downloads: 263

  • For Marketing Leadership Professionals

    Report:Google Bootstraps An "Open" Mobile Platform

    The Open Handset Alliance Gives The Mobile Internet A Needed Boost

    Charles S. GolvinNovember 6, 2007

    On November 5, 2007, Google, together with a congress of mobile operators, handset makers, software vendors, and others dubbed the Open Handset Alliance, unveiled a mobile device software platform...

    • Downloads: 1019
 
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