Forrester

For CIO Professionals

Report:Mobile Computing: It's All About The Ecosystem

Competition Shifts From Devices To Ecosystems

CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

• Downloads: 359
• Rating:

For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

Strategic Plan: The Mobile eBusiness Playbook

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Downloads: 4183

For Marketing Leadership Professionals

Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

• Downloads: 372

For Marketing Leadership Professionals

Report:The Global Mainstreaming Of Smartphones

Understanding Global Smartphone Adoption Today And Tomorrow

In a global population that exceeds 5 billion subscriptions, consumer product strategists recognize that smartphones are a niche today. Yet in the US and in some European countries, smartphone...

• Downloads: 1409

For Marketing Leadership Professionals

Report:AT&T Leaps Back To The Top With T-Mobile Buy

Device And App Product Strategists Must Scale Up To Keep Up

Consumer product strategists throughout the broader wireless ecosystem are waking up to a potentially radical shift in the industry landscape as AT&T announces its plan to reclaim the top spot in the...

• Downloads: 233

For Marketing Leadership Professionals

Report:Crafting Products For The Next Smartphone Owners

Product Strategists Must Segment The US Smartphone Market

Consumer product strategists — across many categories — are increasingly focused on smartphone owners, and Forrester's recently published US mobile phone forecast confirms the value of...

• Downloads: 1093

For Marketing Leadership Professionals

Report:Nokia And Microsoft Tie The Smartphone Knot

Their Market Disrupted, Both Require Differentiation To Succeed

Nokia, its once-leading global smartphone market share declining rapidly, announced that it will shift from its own Symbian platform to Microsoft's Windows Phone platform in an attempt to regain...

• Downloads: 423
• Rating:

For Marketing Leadership Professionals

Report:Welcome To The Multidevice, Multiconnection World

Product Loyalty's New Calculus

Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to devices...

• Downloads: 1421

For Marketing Leadership Professionals

Report:Asia Pacific Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester introduced Mobile Technographics, allowing companies...

• Downloads: 850

For Marketing Leadership Professionals

Report:Verizon iPhone Sets The Battleground For iPhone 5

Product Strategists Face A New Competitive Landscape

Verizon Wireless today announced that it would begin selling the iPhone to the public on February 10. This much anticipated expiration of AT&T's exclusive agreement with Apple changes the competitive...

• Downloads: 274

For Marketing Leadership Professionals

Report:Phone-Based Navigation Continues To Grow Rapidly In 2010

In May 2009, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most recent...

• Downloads: 317

For eBusiness & Channel Strategy Professionals

Report:Canada Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining...

• Downloads: 729

For Marketing Leadership Professionals

Report:US Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester first published Mobile Technographics, offering...

• Downloads: 1805

For Marketing Leadership Professionals

Report:Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Downloads: 719

For Marketing Leadership Professionals

Report:2009: The Year Of High-End Phones

Smartphones And Quick Messaging Devices Make Up A Third Of US Phones

As 2009 drew to a close, many in the press were keen to label it "the year of the smartphone." That's true, but it's not the whole story: The past year saw massive growth in mobile phones that carry...

• Downloads: 772

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2009, Canada

A Life Stage Analysis Of The Canadian Benchmark Survey

This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of...

• Downloads: 795

For Marketing Leadership Professionals

Report:US Mobile Forecast, 2009 To 2014

Growth Will Continue Despite Looming Subscriber Saturation

Mobile phones and networks have reached near-ubiquity in the US. Despite a paucity of new subscribers to sell service to, mobile operators will continue to reap the benefits of the advance of their...

• Downloads: 2547

For Marketing Leadership Professionals

Report:Phone-Based Navigation Ticks Up

Earlier this year, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most...

• Downloads: 306

For Marketing Leadership Professionals

Report:The Fastest-Growing Mobile Phone Category

It's Not Smartphones; It's Their Younger "Quick Messaging" Siblings

While smartphones like Apple's iPhone, the BlackBerry Storm, and T-Mobile's Android-based MyTouch get all the attention, another category of mobile phones has quietly been accelerating its market...

• Downloads: 909

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2009, US

A Life Stage Analysis Of The US Benchmark Survey

This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2009. It provides an overview of US consumers' demographics, behaviors, and technology...

• Downloads: 3540

For Marketing Leadership Professionals

Report:Apple Furthers Its Phone World Domination Plan

On June 8, 2009, Apple announced the latest addition to its iPhone lineup: the iPhone 3G S. Apple's decision to differentiate this new version via not only its new features, such as video capture and...

• Downloads: 392

For eBusiness & Channel Strategy Professionals

Report:Mobile Technographics

Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy

Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media...

• Downloads: 3770

For Marketing Leadership Professionals

Report:Understanding How US Consumers Buy Mobile

Except For A Fickle Minority, Service And Value Far Outweigh Devices As Drivers For Switching

With cellular service saturation looming on the horizon — more than nine out of 10 US online consumers own a mobile phone today — mobile operators have shifted their focus to subscriber...

• Downloads: 1007

For Marketing Leadership Professionals

Report:Youth Spearhead Mobile Services Adoption

North American Youth Would Use Their Mobiles Even More If Service Improved

Three-quarters of online youth in North America have a mobile phone today, including more than 90% of 18-year-olds. These young people rely heavily on their cell phones for a wide variety of...

• Downloads: 810

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2008, Canada

A Generational Analysis Of Canadian Consumers

This is a graphical analysis of the Canadian consumer market using Forrester's North American Technographics® Benchmark Survey, 2008. It forecasts device and service adoption, and it provides an...

• Downloads: 868