Forrester

For eBusiness & Channel Strategy Professionals

Report:Mobile Technographics

Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy

Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media...

• Downloads: 3779

For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

Strategic Plan: The Mobile eBusiness Playbook

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Downloads: 4238

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2008

A Generational Analysis Of The North American Benchmark Survey

This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes...

• Downloads: 3152

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2009, US

A Life Stage Analysis Of The US Benchmark Survey

This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2009. It provides an overview of US consumers' demographics, behaviors, and technology...

• Downloads: 3543

For Marketing Leadership Professionals

Report:US Mobile Forecast, 2009 To 2014

Growth Will Continue Despite Looming Subscriber Saturation

Mobile phones and networks have reached near-ubiquity in the US. Despite a paucity of new subscribers to sell service to, mobile operators will continue to reap the benefits of the advance of their...

• Downloads: 2553

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2007

North American Consumer Technographics®

This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2007. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes...

• Downloads: 1632

For Marketing Leadership Professionals

Report:Top Consumer Technology Predictions For 2008

In consumer technology, 2007 was clearly the year of the iPhone and Facebook. Apple's foray into the mobile handset market spurred innovation among the Cupertino company's new competitors, gave...

• Downloads: 1586

For Marketing Leadership Professionals

Report:Benchmark 2008: Forecast Growth Of Devices And Access In The US

North American Consumer Technographics

A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among...

• Downloads: 1804

For Marketing Leadership Professionals

Report:Benchmark 2008: Mobile Is Everywhere

North American Consumer Technographics

Cell phones are seemingly ubiquitous in North America today. Consumers in four out of five homes have a mobile phone, and the number jumps to 91% among households headed by a Gen Yer. The vast...

• Downloads: 1805

For Marketing Leadership Professionals

Report:Welcome To The Multidevice, Multiconnection World

Product Loyalty's New Calculus

Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to devices...

• Downloads: 1425

For Marketing Leadership Professionals

Report:Benchmark 2007: The Five-Year Forecast For Devices And Access

While US consumers' appetite for new digital technologies and services is not insatiable, it remains robust. Today mobile phones, PCs, Internet connections, and digital cameras may be found in more...

• Downloads: 961

For Marketing Leadership Professionals

Report:Which Generations Are Doing Mobile Data Activities, 2007

What are consumers doing with their mobile phones, besides making calls? How do mobile data activities differ by generation?

• Downloads: 10

For Marketing Leadership Professionals

Report:Crafting Products For The Next Smartphone Owners

Product Strategists Must Segment The US Smartphone Market

Consumer product strategists — across many categories — are increasingly focused on smartphone owners, and Forrester's recently published US mobile phone forecast confirms the value of...

• Downloads: 1097

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2008, Canada

A Generational Analysis Of Canadian Consumers

This is a graphical analysis of the Canadian consumer market using Forrester's North American Technographics® Benchmark Survey, 2008. It forecasts device and service adoption, and it provides an...

• Downloads: 868

For Marketing Leadership Professionals

Report:Google Wallet Is Not About Mobile Payments

Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

• Downloads: 1243

For Marketing Leadership Professionals

Report:In Which Online Activities Are Generations Engaging, 2007

What are the different generations doing online? How does online engagement of photo, music, video, gaming, shopping, communication, and social computing activities vary across the generations?

• Downloads: 5

For Marketing Leadership Professionals

Report:Understanding How US Consumers Buy Mobile

Except For A Fickle Minority, Service And Value Far Outweigh Devices As Drivers For Switching

With cellular service saturation looming on the horizon — more than nine out of 10 US online consumers own a mobile phone today — mobile operators have shifted their focus to subscriber...

• Downloads: 1008

For Marketing Leadership Professionals

Report:Google Bootstraps An "Open" Mobile Platform

The Open Handset Alliance Gives The Mobile Internet A Needed Boost

On November 5, 2007, Google, together with a congress of mobile operators, handset makers, software vendors, and others dubbed the Open Handset Alliance, unveiled a mobile device software platform...

• Downloads: 1019

For Marketing Leadership Professionals

Report:Benchmark 2008: Everyone Goes Online, But Gen Yers Are The Early Adopters

North American Consumer Technographics

Three-quarters of North American adults use the Internet at least monthly — Forrester's minimum threshold to be considered actively online. Online adults today average nearly 15 hours per week...

• Downloads: 721

For Marketing Leadership Professionals

Report:Who Wants To Buy A Mobile Internet Device?

The Likely First Wave Of Adopters Comprise 9% Of Online Consumers

Device makers from the PC, consumer electronics, and mobile phone industries have begun to develop products in the new category of mobile Internet devices (MIDs) — devices that deliver an...

• Downloads: 774

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2009, Canada

A Life Stage Analysis Of The Canadian Benchmark Survey

This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of...

• Downloads: 798

For Marketing Leadership Professionals

Report:Youth Spearhead Mobile Services Adoption

North American Youth Would Use Their Mobiles Even More If Service Improved

Three-quarters of online youth in North America have a mobile phone today, including more than 90% of 18-year-olds. These young people rely heavily on their cell phones for a wide variety of...

• Downloads: 811

For Marketing Leadership Professionals

Report:Consumers Are Ready For Home Remote Control

With Entertainment Networks On The Rise, Home Automation Is Next

Home networks are the foundation of the digital home but are still primarily utilitarian — most networks are erected to share a broadband pipe among multiple PCs, and it's primarily PCs that...

• Downloads: 814

For Marketing Leadership Professionals

Report:2009: The Year Of High-End Phones

Smartphones And Quick Messaging Devices Make Up A Third Of US Phones

As 2009 drew to a close, many in the press were keen to label it "the year of the smartphone." That's true, but it's not the whole story: The past year saw massive growth in mobile phones that carry...

• Downloads: 774

For Marketing Leadership Professionals

Report:Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Downloads: 725