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China Martens

Analyst serving Application Development & Delivery PROFESSIONALS

As an analyst on the Application Development & Delivery team at Forrester, China focuses on mid-market and enterprise resource planning (ERP) application strategies. Her work includes advising end user clients on vendor selection and upgrade decisions and advising vendor clients on market positioning, strategy, and mergers and acquisitions. China also advises both communities on current and future ERP market trends. China looks at ERP apps deployment models, notably software-as-a-service (SaaS), and emerging delivery models such as app stores. Her coverage areas include project management and billing management, and a high-level look at some vertical ERP apps. She's keenly interested in the role social collaboration and embedded workflow may play in ERP apps and the potential benefits to Forrester clients.

Previous Work Experience

China came to Forrester from boutique research firm The 451 Group, where she spent more than three years as a senior enterprise software analyst covering customer resource management (CRM) and ERP applications. In that role, China advised apps vendors, customers, venture capitalists, and bankers; wrote research; and spoke to the media. Prior to that, she spent more than 12 years as a technology journalist covering enterprise applications and working out of the US, the UK, and Asia.


Education

China has a B.A. (Hons) in modern Chinese studies from the University of Leeds, UK.

Research Coverage:

Apple, Application Strategy & Selection, Customer Experience Management, Enterprise Resource Planning Applications (ERP), Hewlett-Packard (HP), Microsoft, Order Management, Packaged Applications, Social Computing, Web 2.0

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6 results in Reports

  • China Martens
  • Business Process Management (BPM)

  • For Application Development & Delivery Professionals

    Report:Optimize Business Processes And Govern Transformation

    Processes: The Business Applications Playbook

    George Lawrie, China MartensJanuary 25, 2013

    Application development and delivery (AD&D) professionals have a poor reputation among their line-of-business colleagues of being able to deliver timely, high-impact solutions. This research shows...

    • Downloads: 273

  • For Application Development & Delivery Professionals

    Report:Organize To Deliver And Manage Application Transformation

    Organization: The Business Applications Playbook

    George Lawrie, China MartensNovember 14, 2012

    This report outlines the organizational component of Forrester's solution for application development and delivery (AD&D) professionals working on business application strategy. Every firm faces a...

    • Downloads: 412
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Emerging Trends: Social Collaboration Is Poised To Accelerate ERP Business Processes

    It's Early Days For Adoption, But Use Cases Are Starting To Take Shape

    China MartensDecember 23, 2011

    Application development and delivery professionals will benefit from new technologies that will both help them engage at a deeper level with their peers as well as enable them to access a wider set...

    • Downloads: 642
    • Comments: 2

  • For Application Development & Delivery Professionals

    Report:ERP Workflow: A New Option To Treat Business Process Pain

    Business Process Pros Now Have An Additional BPM Tool At Their Disposal

    China MartensOctober 25, 2011

    Business process professionals often struggle with how to bridge the gap between the functionality of the inflexible enterprise resource planning (ERP) applications they're using to run their...

    • Downloads: 316

  • For Application Development & Delivery Professionals

    Report:Five Prevailing Trends In ERP

    China MartensMay 18, 2011

    From: Forrsights Software Survey, Q4 2010; Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2010; Enterprise And SMB Software Survey, North America and Europe,...

    • Downloads: 47

  • For Application Development & Delivery Professionals

    Report:Put Process At The Heart Of ERP

    Users Are Set To Benefit As Business Process Flexibility Improves In Applications

    China MartensMarch 8, 2011

    Today's ERP applications are still too complex and inflexible. Organizations continue to be plagued with customization and upgrade headaches as a direct result of the software's rigidity and poor...

    • Downloads: 534
 
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