China Martens

Analyst serving Application Development & Delivery PROFESSIONALS

As an analyst on the Application Development & Delivery team at Forrester, China focuses on mid-market and enterprise resource planning (ERP) application strategies. Her work includes advising end user clients on vendor selection and upgrade decisions and advising vendor clients on market positioning, strategy, and mergers and acquisitions. China also advises both communities on current and future ERP market trends. China looks at ERP apps deployment models, notably software-as-a-service (SaaS), and emerging delivery models such as app stores. Her coverage areas include project management and billing management, and a high-level look at some vertical ERP apps. She's keenly interested in the role social collaboration and embedded workflow may play in ERP apps and the potential benefits to Forrester clients.

Previous Work Experience

China came to Forrester from boutique research firm The 451 Group, where she spent more than three years as a senior enterprise software analyst covering customer resource management (CRM) and ERP applications. In that role, China advised apps vendors, customers, venture capitalists, and bankers; wrote research; and spoke to the media. Prior to that, she spent more than 12 years as a technology journalist covering enterprise applications and working out of the US, the UK, and Asia.


Education

China has a B.A. (Hons) in modern Chinese studies from the University of Leeds, UK.

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4 results in Reports

  • China Martens
  • IT Services
  • For Application Development & Delivery Professionals

    Report:SAP Shows Progress On Its Cloud, Mobile, And In-Memory Innovation Agenda

    At its recent Sapphire Now user conference, SAP confidently extolled the virtues of in-memory computing, mobility, and on-demand applications as key innovation pillars, with social collaboration as...

    • Downloads: 740
  • For Application Development & Delivery Professionals

    Report:Microsoft Commits To ERP In The Cloud

    Microsoft Dynamics AX Leads Microsoft's App Innovation Agenda

    The 2011 Convergence event demonstrated that Microsoft continues to advance its ERP products and offer additional deployment options — specifically, software-as-a-service (SaaS). The event...

    • Downloads: 591
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Road Ahead For SAP's Business ByDesign

    The Midmarket SaaS ERP App Suite Is Well Positioned For A Variety Of Use Cases

    It's been four years since SAP first unveiled Business ByDesign (ByD), its software-as-a-service (SaaS) enterprise resource planning (ERP) application suite aimed at medium-size companies. Forrester...

    • Downloads: 419
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Five Prevailing Trends In ERP

    From: Forrsights Software Survey, Q4 2010; Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2010; Enterprise And SMB Software Survey, North America and Europe,...

    • Downloads: 42
 
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