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China Martens

Analyst serving Application Development & Delivery PROFESSIONALS

As an analyst on the Application Development & Delivery team at Forrester, China focuses on mid-market and enterprise resource planning (ERP) application strategies. Her work includes advising end user clients on vendor selection and upgrade decisions and advising vendor clients on market positioning, strategy, and mergers and acquisitions. China also advises both communities on current and future ERP market trends. China looks at ERP apps deployment models, notably software-as-a-service (SaaS), and emerging delivery models such as app stores. Her coverage areas include project management and billing management, and a high-level look at some vertical ERP apps. She's keenly interested in the role social collaboration and embedded workflow may play in ERP apps and the potential benefits to Forrester clients.

Previous Work Experience

China came to Forrester from boutique research firm The 451 Group, where she spent more than three years as a senior enterprise software analyst covering customer resource management (CRM) and ERP applications. In that role, China advised apps vendors, customers, venture capitalists, and bankers; wrote research; and spoke to the media. Prior to that, she spent more than 12 years as a technology journalist covering enterprise applications and working out of the US, the UK, and Asia.


Education

China has a B.A. (Hons) in modern Chinese studies from the University of Leeds, UK.

Research Coverage:

Apple, Application Strategy & Selection, Customer Experience Management, Enterprise Resource Planning Applications (ERP), Hewlett-Packard, Microsoft, Order Management, Packaged Applications, Social Computing, Web 2.0

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