Why Read This
China is the largest smartphone market in the world, with what appear to be highly sophisticated mobile users. Metro Chinese consumers use mobile for everything from social media to watching video to shopping. However, when we look deeper into how they engage in these activities, the facts become far more complex than expected. This report will help marketing leaders understand China's unique mobile consumers and uncover some unexpected challenges in reaching them.
Tags: Advertising, Consumer Mobile Activities, Consumer Mobile Devices, eCommerce, Emerging Methods, Marketing Methods, Media Mix, Mobile Advertising, Mobile Apps, Mobile Channel for Consumers, Mobile Marketing, Mobile Web