About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Chris serves Sourcing & Vendor Management Professionals with research focused on how organizations can define sourcing strategy, select and negotiate with key technology vendors, and maximize supplier performance over time. Chris is a recognized expert in IT and business services, and he focuses on how customers can manage innovation programs with their third-party service providers. He has written research about how the leading IT and business service providers facilitate innovation, introduce new technologies, and integrate technologies for IT and business customers. He has also created frameworks and evaluation methodologies to help sourcing professionals evaluate the risks, costs, and business value of emerging technologies. Prior to working on the sourcing and vendor management team, Chris served on Forrester's technology industry vendor strategy team. In this role, Chris wrote about topics relevant to technology strategists — such as long-term market trends, the importance of business customers in technology purchasing decisions, innovation, and emerging technology trends and disruptions.
Prior to his work as an analyst, Chris was in Forrester's consulting group, where he led strategy consulting engagements for leading technology vendors. He has helped technology clients with market sizing, competitive assessments, customer segmentation, product marketing, and M&A strategy. Prior to joining Forrester, Chris had several years of experience in strategy consulting, including advisory and market research work for Fortune 500 technology companies and private equity investors.
Chris received his M.B.A. from Georgetown University and his B.A., with honors, from Middlebury College.
Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty
Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...
Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, contactless...
AppGratis is a French app promotion and discovery platform startup that was recently ejected from the App Store on the grounds that it violated Apple’s developer T&Cs. Back in September 2012,...

A year ago, I tried to highlight what the key trends for 2010 would be. I wrote: “I’m not going to say that 2010 will be ‘the year of mobile’ or ‘the year of mobile...
0in;line-height:16.8pt;background:white">Mobile phones and tablets are becoming the remote controls of our daily lives. Smartphones are the new digital hub for a growing percentage of...
The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the digital...

That’s kind of a bold statement to make when many companies — be they media players or the likes of Facebook — face a mobile monetization gap and when most successful companies...
To avoid brand dilution, RIM’s corporate brand name is disappearing today and is being replaced by BlackBerry for shareholders and employees in an attempt to instill brand values internally....
Because of poor execution in 2009, the industry consensus — particularly in the US, where Nokia has a small footprint — was that Nokia was not in a position to catch up with the Apple App...
No Longer A Service, Location Will Be Embedded In Mobile Products
eBay's recent acquisition of Where and Groupon's acquisition of Whrrl show how two Internet pure players looking to develop mobile transactions plan to integrate new location-based features into...
Nine months ago, I wondered if there was a life beyond the iPhone and beyond mobile applications. Recent data gathered by Forrester makes me think that such a life exists! Bear with me one second....
Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation. To...

A year ago, Forrester fielded our Q3 2010 Global Mobile Maturity Online Survey. We interviewed more than 200 executives in charge of their companies’ mobile strategies around the globe (40% in...
A year ago, Forrester fielded a Global Mobile Maturity Online Survey. We interviewed more than 250 executives in charge of their companies’ mobile strategies around the globe. To help...
My colleague Ted Schadler, who attended Apple's worldwide developer conference 2012 this morning in San Francisco, has nicely summarized Apple's Tour De Force and What It Means For...
When revisiting our 2011 mobile trends, Julie Ask and I concluded that many, if not all, of them were still evolving and relevant. We have placed the main new trends for 2012 into four...
Following AT&T's decision in the US ten days ago (see my colleague Charles Golvin's take here), there's a hot debate as to whether European operators will follow suite and stop...
Every year for the past few years, I've been revisiting our mobile trends predictions. So let’s do it again for the 2012 Mobile Trends post I put together a year ago with my colleague Julie...
If you still believe that tablets are merely a fad or just a way to engage more affluent early adopters in their 30s or 40s, you need to change your mind — now. According to our latest...
Like my colleagues who serve Interactive Marketing professionals and are working on a study to benchmark social media maturity in organizations, we’re also conducting a new research project to...
Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...