About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Chris serves Sourcing & Vendor Management Professionals with research focused on how organizations can define sourcing strategy, select and negotiate with key technology vendors, and maximize supplier performance over time. Chris is a recognized expert in IT and business services, and he focuses on how customers can manage innovation programs with their third-party service providers. He has written research about how the leading IT and business service providers facilitate innovation, introduce new technologies, and integrate technologies for IT and business customers. He has also created frameworks and evaluation methodologies to help sourcing professionals evaluate the risks, costs, and business value of emerging technologies. Prior to working on the sourcing and vendor management team, Chris served on Forrester's technology industry vendor strategy team. In this role, Chris wrote about topics relevant to technology strategists — such as long-term market trends, the importance of business customers in technology purchasing decisions, innovation, and emerging technology trends and disruptions.
Prior to his work as an analyst, Chris was in Forrester's consulting group, where he led strategy consulting engagements for leading technology vendors. He has helped technology clients with market sizing, competitive assessments, customer segmentation, product marketing, and M&A strategy. Prior to joining Forrester, Chris had several years of experience in strategy consulting, including advisory and market research work for Fortune 500 technology companies and private equity investors.
Chris received his M.B.A. from Georgetown University and his B.A., with honors, from Middlebury College.
Profiles Of Emerging Companies And Technology Trends That Tech Vendors Should Consider When Planning Strategy
The wide-ranging popularity of our first "Hot Companies To Watch" document, published in April 2008, highlighted a few important facts about technology strategists. First, it reflects the high level...
The Business Technology Offerings Of Accenture, Capgemini, Cognizant, And IBM
The market for traditional IT services will change dramatically over the next five years as more vendors realize the benefits of aligning their technology solutions with the needs of business...
A Review Of IT Services Marketing Practices With A Self-Assessment Tool
Forrester used its vendor positioning review methodology to evaluate 10 leading IT services and outsourcing providers across 14 criteria and three service domains and determine where they are...
For many sourcing and vendor management (S&VM) professionals, 2010 is likely to be a year of transition. With the economic meltdown of the past two years receding and cost-cutting initiatives now...
Profiles of Emerging Companies And Technology Trends That Tech Vendors Should Consider When Planning Strategy
In this series, we highlight interesting new vendors and important technology trends. At Forrester, we've seen a strong interest in emerging technologies among our technology strategist clients as...
Debates over the outlook for the leading Indian IT services providers have taken place for years, and the last year has been no exception. As these companies look to 2010 and beyond, they can be...
New Market Conditions Force Vendor Strategists To Align Short- And Long-Term Goals
The economic crisis that hit financial markets in October 2008 has taken its toll on the technology industry. IT customers — many of whom were in a state of confusion in late 2008 — have...
When Economic Conditions Are Poor, Segmentation And Positioning Matter More Than Ever
The global credit crunch is beginning to affect providers of IT services and outsourcing. Vendors in this market have spent years building up their value-added service offerings in an effort to...
Meeting Business Needs Requires More Than Just Good Marketing
A recent Forrester survey showed that 86% of technology strategists consider aligning their products and services with the needs of business customers to be important or very important to their...
In 2009's difficult economic environment, many technology vendors are placing a renewed emphasis on their innovation capabilities. Not content with adopting a reactive market strategy, these vendors...
As technology becomes embedded in lines of business and business increasingly relies on technology, a new market opportunity is emerging for IT service providers. This market — which Forrester...
Forrester's Strategic Review Methodology Tool
Using Criteria-Based Evaluations To Assess The Competition
A competitive assessment, when executed properly, can help your company understand a technology marketplace, prioritize resources, and create a differentiated go-to-market approach. Creating...
Results From Forrester's Survey of Tech Industry Professionals
In August 2008, Forrester conducted an online survey of senior-level strategy and marketing professionals from global technology firms. We gathered information on a range of topics, such as...
Creating greater alignment with business customers is an incredibly hot objective for technology strategists and one that is supported by powerful long-term market trends. Our recent survey of...
Six Factors For Tech Vendors To Consider When Planning A New Market Strategy
Preparing a comprehensive strategy for entering new markets is a balancing act for many technology vendors. Take too much time in the planning process and your organization is likely to miss market...
Many IT service providers are seeking to embed themselves deeper in the core business processes of their customers. In the process, they are uncovering new market opportunities that are increasingly...

At Forrester we see continuing evidence that technology vendors are incorporating the needs of business users into their strategy, offerings, and go-to-market approaches. While many vendors target...
Leading Service Providers Weigh In On How They Help Clients Innovate
While innovation has been critical to the success of businesses for years, in the past decade interest in the term has exploded. Yet despite all of the hype, managing and measuring innovation remains...
The Axon Acquisition Denotes A Major Shift In Infosys' Global Growth Strategy
With its proposed $753 million acquisition of UK-based consulting firm Axon Group, Infosys is taking a big step to reposition itself in an increasingly challenging market environment. Like most of...
This vendor positioning review self-assessment tool gives you the opportunity to score your own vendor positioning and compare the results with the positioning of ten leading IT services and...
In April 2009, IBM Global Business Services (GBS) announced the formation of its Business Analytics and Optimization (BAO) services organization, a move that IBM claimed would help clients make "a...
B2B Tech Vendors Need To Focus Innovation On Strategy, Management, And Metrics
In a recent survey of technology strategy and marketing professionals, more than 84% said that "providing more innovative products and services" is a primary goal for their organizations given the...
How Fears Of A Recession In 2008 Will Affect Your Funding Opportunities
Uncertainty in the world's financial markets has dominated the world news in 2008 — and technology strategists are taking notice. Many of these strategists have the technology bubble of 1999 to...
How To Evaluate The Potential Of An Invention Or An Emerging Market — Before You Begin The Forecasting Process
Evaluating the potential of emerging markets is becoming an increasingly critical component of innovation. Companies are realizing that they can no longer generate all of their innovation internally...