Forrester

Discussion:Member feedback survey for Forrester's Analyst Relations community

Hi everyone, In an effort to continue to improve the community experience and deliver value to all of our members, we have launched a member feedback survey. The survey will take approximately 8...

Discussion:Analyst firms: rock star bands or record label dinosaurs?

I have posted this today: http://wp.me/p9yEt-Q6 Questions for AR pros to ask themselves and relay to their research firms sales repsIs the research published by IT analysis firms fitting with your...

Discussion:AR Jobs: Deloitte

Deloitte is looking for an AR Manager based in Hartford, CT, Boston, MA, New York City, or Concord NH. Think you're interested? Read on!...

For Analyst Relations Professionals

Report:Envision Professional Industry Analyst Relations

Vision: The Industry Analyst Relations Playbook

What are the attributes of a first-class AR professional running a first-class AR program? In this report, we visualize the peak of your profession by showing how different it is from commonplace AR....

• Downloads: 158
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Discussion:Member feedback survey for Forrester's Analyst Relations community

Hi everyone, In an effort to continue to improve the community experience and deliver value to all of our members, we have launched a member feedback survey. The survey will take approximately 8...

For Analyst Relations Professionals

Report:Focus Industry Analyst Relations On Achievable Metrics

AR's Measurement And Achievement Of Sales Contribution Is Improving

Myriad options puzzle industry analyst relations (AR) professionals as they try to measure the value they bring to high-tech vendors and to deliver consistently against related targets. A Forrester...

• Downloads: 365

Discussion:Best Practices For Major Analyst Evaluations, Part 1: Preparing To Participate

This is a great prep doc; the one recommendation that jumped off the page for me was to "address likely evaluation criteria year-round." That should be a mantra incorporated into every vendor's AR...

Discussion:Stop being “angry birds” so you can win!

As I listened to Kevin Lucas conduct a great webinar today (slideware issues aside), I was simultaneously watching the twitter stream at #vendorbriefings.  And I was struck by the fact that there is...

Discussion:jhon analyst

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Discussion:Why do you tier analysts? And what challenges do you face as you tier them?

We’re about to embark on some research into analyst tiering and we’d be very interested in your perspective on a couple of questions that will shape any resultant report. At the moment, we’re...

Discussion:When briefing analyst firms, what should the "deck" contain?

Forrester has published a lot of research on best practices in briefing analyst firms. However, I cannot seem to find what may appear as basic information on the subject. Can anyone share an outline...

Discussion:Analyst Relations resources

Not asking for actual numbers... but what is the ratio of PR (counting agency people) to AR people (also counting agency) in your company? 2:1?  3:1? etc.?

For Analyst Relations Professionals

Report:It's Time To Engineer AR

On the surface, the primary aim of industry analyst relations (AR) — to influence analysts — is unachievable. The analysts say vendors can't influence them, AR can't buy desired influence...

• Downloads: 317
• Comments: 1

Discussion:Social Media Strategy for Analyst Days

Hello,One thing that we are grappling with currently is the extent to which Tweeting/LinkIn/Other posts should be encouraged at Analyst Days (Summits). Given the nature of information shared (often...

Discussion:Who'll be the analyst of the year 2011?

The voting is now open for the IIAR ANALYST OF THE YEAR > http://bit.ly/qdgFtfStar analysts are important because relationships and knowledge are hard to come by. Recognising them is a good way to...

Discussion:Best Practices For Major Analyst Evaluations, Part 3: Interactions With Authors

Good advice that applies to analyst strategies beyond major evaluations.

For Analyst Relations Professionals

Report:Industry Analyst Relations And Influence

Influence: The Industry Analyst Relations Playbook

Most valuable AR programs rely, sometimes exclusively, on analysts enhancing the commercial fortunes of the vendors by influencing marketplace players like buyers, partners, journalists, and...

• Downloads: 99
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Discussion:Forrester Wave methodology doc

hi - i was looking around for this doc on forrester, but came up empty. can anyone point me to it?thanks

For Analyst Relations Professionals

Report:Professional Industry Analyst Relations Measurement

Professional measurement is an integral part of fully professional AR; it is not optional. But AR managers get confused about who the measurements are for, as well as what measurements to take, how...

• Downloads: 171
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Discussion:Case Study: BMC Software Implements Precision AR

So glad this happened and hope this will help and benefit other AR professionals and their programs.

For Analyst Relations Professionals

Report:Selecting And Preparing AR's Customer References

Customer reference programs are crucial to AR programs that target client advocate analysts — those who guide users and buyers. Yet AR managers report difficulty in connecting analysts to...

• Downloads: 283

Discussion:What would you improve in the Vendor Briefings process?

See the post here: The hype cycle of Vendor Briefing Requests

For Analyst Relations Professionals

Report:Focus Industry Analyst Relations On Achievable Objectives

Supporting Sales Is The Hardest Challenge For AR

A bewildering array of options besets industry analyst relations (AR) as it tries to identify the value it can bring to a high-tech supplier. A recent Forrester survey shows that AR reports fair...

• Downloads: 262

Discussion:Have you provided tools to your salespeople?

We’re weighing what AR could give to a sales force in the form of dedicated sales tools. I recognise that AR can provide research, or research summaries. But I’m wondering what deeper tools AR people...

Discussion:Is there research that outlines bang-for-the-buck comparisons in working with different analyst firms?

For smaller firms with a limited budget, how should they balance working with analyst firms such as Gartner and Forrester which have extensive interactions with buyers vs analyst firms who work...