Forrester

For Marketing Leadership Professionals

Report:FaceTime Is The Second Coming Of Video Telephony — Again

Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

• Downloads: 464

For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

Vision: The Emerging Touchpoints For Marketing Playbook

Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

• Downloads: 414
• Rating:

Discussion:How To Develop An Interactive Marketing Content Plan

Discussion:Email preferences

Hi all,I wanted to take a minute and give you an update to our email notification system. To turn on/off email notifications for every new piece of content, go to the right side of the community...

For Marketing Leadership Professionals

Report:2010 Marketing Budgets Rise Cautiously

For B2B And B2C Marketers, Digital Benefits Most From Budget Shifts

The world economy is on the mend from a disastrous 2009, and twice as many marketing leaders see signs of recovery in their industry as do not. Despite a positive outlook, almost a third of marketing...

• Downloads: 552

For Marketing Leadership Professionals

Report:Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global)

ForecastView Spreadsheet

Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income...

• Downloads: 3

For Marketing Leadership Professionals

Client Inquiry:The Pipeline Is Half Empty

I just read Forrester's August 2, 2011, "The Pipeline Is Less Than Half Empty" report and wondered if less than 30% of all leads are marketing generated, on a good day, where does the other 70+% come...

Discussion:US Email Marketing Forecast, 2009 To 2014

why hasn't this been updated for almost 4 years????

For Marketing Leadership Professionals

Report:How To Craft An Email Marketing RFP

The volume of client inquiries we field about email vendor selection indicates that marketers still totter their way through the process, even though email marketing is the most mature interactive...

• Downloads: 517

For Marketing Leadership Professionals

Client Inquiry:Trends In Apps And Smartphones

What are the trends in apps and smartphones, along with platforms, in the past year?

Discussion:Do you have a great learning experience you can share?

Marketers and agencies: do you have a story about a learning experience you can share? Lots of success programs are celebrated but we often find marketers make more progress by learning through...

For Marketing Leadership Professionals

Report:Profiling Your Best Mobile Customers

A Picture Of European Mobile-Savvy Users

iPhone users, despite being the heaviest users of mobile services, are only a subset of your customer base. Forrester's data shows that they represent just 2% of the European mobile population. A...

• Downloads: 993

For Marketing Leadership Professionals

Report:Is Mobile Right For B2B Marketing?

Although B2B marketers have been historically cautious of emerging media channels, 45% of B2B marketers believe that mobile marketing's effectiveness will increase in upcoming years. As B2B marketers...

• Downloads: 581

For Marketing Leadership Professionals

Report:Upgrading Your Interactive Measurement Strategy

Why You Should Make Multichannel Measurement A Priority

Marketers measure digital channels in isolation from one another. However, consumers don't act within channels; they act across channels. Cross-channel measurement, a nice-to-have for most marketers...

• Downloads: 961

Discussion:Recommendations for Boston-based app & web development agencies?

Hi IM Community,I'm looking for recommendations on Boston-based agencies that do application and web development. Any recommendations (or warnings!) are greatly appreciated. Thanks!Best,Mike

For Marketing Leadership Professionals

Tool:CQ Scorecards For Green Commuting Options

For Marketing Leadership Professionals

Tool:Mobile Technographics: Understanding The Connected Consumer

For Marketing Leadership Professionals

Report:Mobile World Congress 2011: Going Beyond Mobile

Internet Innovation Is Incubating In The Mobile Crucible

The future of the Internet is now being shaped on new mobile networks and ever smarter mobile devices: smartphones and tablets. The 2011 edition of Mobile World Congress (MWC) showcased the future of...

• Downloads: 1240

For Marketing Leadership Professionals

Report:Game On: Education Product Strategists Embrace Gamification

Classroom Technology Enables New Product Innovation

"Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

• Downloads: 542
• Rating:

For Marketing Leadership Professionals

Report:The Convenience Quotient Of Green Commuting

Lessons For Consumer Product Strategy Professionals

See many hybrid vehicles while driving to work? No? These cars have been sold for more than 10 years, yet adoption is still low. Using our Convenience Quotient methodology, we looked at the concept...

• Downloads: 220

For Marketing Leadership Professionals

Client Inquiry:Who Are The People Responsible For Purchasing Marketing Applications And Cross-Channel Platforms?

Who (job title, level, and role) are the (across multiple industries) IT professionals that influence selection, purchasing, and implementation decisions regarding marketing applications and...

Discussion:The New Search Marketing Review

Discussion:Mobile Paid Search: Big deal or hype?

The mobile search space was busy today with Ask.com releasing its first app, ChaCha announcing they are close to 1 billion questions answered, and Google announced its app for Windows 7.  Sensing...

For Marketing Leadership Professionals

Report:Forrester Research Email Marketing Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Includes total number of online users and active email users segmented by age group, as well as mobile email users. Forecasts total email volume and marketing email volume by retention email,...

• Downloads: 4

For Marketing Leadership Professionals

Tool:Scores Vary Significantly By Industry Vertical