About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Chris serves CMO & Marketing Leadership Professionals as well as agency leaders. He is a leading expert on modern brand strategy, digital-era advertising, and the evolving agency landscape.
Chris has more than 17 years of experience in management consulting and advertising. He helps marketers navigate emerging media and technology, transform their advertising strategy, and adapt their organizations for the digital age. Clients such as Facebook, L'Oreal, Kraft Foods, HP, and IBM have turned to Chris for his thought leadership. Additionally, he has worked across a broad spectrum of agencies — including holding companies such as Omnicom and WPP, network agencies such as JWT and DDB, and digital agencies such as Digitas, Rosetta, VML, and Blast Radius — to improve their strategic capabilities, competitive positioning, and new business strategies.
Prior to Forrester, Chris worked in advertising for more than eight years, developing brand strategies and discovering breakthrough consumer insights for clients such as Mars, Michelin, Novartis, and Wachovia. Chris started his career as a management consultant for Accenture, where he developed customer experience and marketing technology strategies for clients such as AT&T and Bell South.
Chris is a member of The Wharton School's Future of Advertising project. He is also a regular contributor to industry publications and events, including Advertising Age CMO Strategy and the ANA.
Chris received an M.B.A. from Duke University and a B.A. in English from Bucknell University.
"My master made me this collar. He is a good and smart master and he made me this collar so that I may speak. Squirrel!" In the Pixar film Up, squirrels frequently distract Dug the talking...
Be Ready To Comply With Dynamic Regulatory Changes
Understanding the laws and regulations that govern data privacy across your organization is critical for any company, but it can be challenging. As a result, too many security and risk (S&R)...
Endpoint Security Suites Take Center Stage In The Enterprise
In Forrester's 50 criteria evaluation of endpoint security vendors, we identified nine top providers in the category — F-Secure, IBM, Kaspersky, LANDesk, Lumension, McAfee, Sophos, Symantec,...


Policy And Procedures: The S&R Practice Playbook
Over recent years, the information security industry has matured nicely; experts and associations have documented many best practice models, and their adoption has been widespread. It's disconcerting...
You are now no doubt aware that Boston-based security firm Bit9 suffered an alarming compromise, which resulted in attackers gaining access to code-signing certificates that were then used to sign...
Performance Management: The Data Security And Privacy Playbook
Privacy is one of the most important and emotional issues in information security. Privacy, or the lack thereof, affects a company's management, employees, and most importantly, customers. With the...

Developing And Managing Efforts To Control Unacceptable Levels Of Risk
From understanding comes action. Your risk management efforts up to this point will have yielded a list of concerns; a measure of how much these concerns could affect objectives; and a decision of...

From frantic security operations problems to the changing threat landscape, CISOs, senior security leaders, and other IT risk management leaders consistently have trouble keeping up with key trends...

“Enterprise rights management? What does that even mean?! You’re using security speak!” exclaimed my colleague TJ Keitt. TJ sits on a research team serving CIOs, and covers...
Many organizations today get caught up in what I call the “social media binary,” where there are only two options to social media control: 1) Allow unrestricted access to social networks,...
It is with great pleasure that I announce the completion of my first Forrester Wave™: Email Content Security, Q4 2012. I’d like to thank the research associates (Jessica McKee and...
The San Francisco RSA conference is now less than two weeks away, and this year I am moderating two great panels. I thought I'd reach out and solicit suggestions for discussion. ...
A common theme during this week's SAS and FICO user conferences was how to use Big Data to make fraud decisions faster, more accurately and without impacting the customers in any negative way....
You remember the tribbles don't you? The cute, harmless looking alien species from the second season of the original Star Trek that turn out to be anything but benign. They are born pregnant and...
Your customers are consumers too. They don’t turn into business bots when they set foot in the enterprise. Whether your organization sells a product or a service to enterprises or consumers,...
The Eight Providers That Matter Most And How They Stack Up
In Forrester's 15-criteria evaluation of enterprise fraud management vendors, we identified the eight most significant vendors in the category — 41st Parameter, ACI Worldwide, CA Technologies,...
During the past three years, cloud-based identity and access management (IAM) solutions have become a viable and cost-effective alternative to on-premises, commercial off-the-shelf (COTS), or...

This is the second in a series of reports providing guidance and new methods for the financial management of information security. The CISO's role is rapidly changing. A few years ago the CISO for...

Keeping up with the threat and IT landscape, looking ahead to future technology and disruptive technologies, and keeping up with the regulatory landscape to identify what it means to your...
Maximize Business Performance With A World-Class GRC Program
Unexpected events are at best distracting and at worst catastrophic for an organization as it strives to meet its objectives. Risk and compliance professionals must help their colleagues anticipate...
Stephanie Balaouras and I published a report last week on the current state of crisis communications, and one thing is clear: most companies are not ready to invoke their crisis communications...
Ten Emerging Service Providers That Have The Chops To Be Your Managed Security Service Provider
In Forrester's 15-criteria evaluation of the emerging managed security services provider (MSSP) market, we identified the 10 most significant providers in this category — Alert Logic; CompuCom;...

As data flows between countries with disparate data protection laws, firms need to ensure the safety of their customer and employee data through regulatory compliance and due diligence. However,...
Rethinking Data Discovery And Classification For Data Security
Defining data via data discovery and classification is an often overlooked, yet critical, component of data security and control. Security and risk (S&R) pros can't expect to adequately protect data...

Conversations with vendors and IT end users at Forrester's Security lead us to predict that XACML (the lingua franca for centralized entitlement management and authorization policy evaluation and...