Forrester

For Chief Information Officer Professionals

Blog:Google’s Motorola Acquisition Is About The Multidevice, Multiconnection World — And Patents

    Google today announced its intent to purchase Motorola Mobility for $12.5 billion. While Google assures its other Android licensees that the platform will remain open and license-free,...

For Marketing Leadership Professionals

Report:Google Wallet Is Not About Mobile Payments

Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

• Downloads: 1237

For Marketing Leadership Professionals

Client Inquiry:Dual-Band Smartphone Trends

What's the trend for dual 2.4GHz and 5GHz Wi-Fi in smartphones?

For CIO Professionals

Report:Predicting Individuals' Loyalty To Mobile Computing Ecosystems

As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen

Personal technology vendors are engaged in a battle for their customers' loyalty, which (they hope) will translate to ongoing investment in related devices, software, and services. As individuals...

• Downloads: 51
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For Marketing Leadership Professionals

Client Inquiry:Trends In Apps And Smartphones

What are the trends in apps and smartphones, along with platforms, in the past year?

For Chief Information Officer Professionals

Blog:Apple Affirms The Power Of Its Ecosystem Ahead Of Microsoft's Renewed Challenge

With Apple's launch of the iPhone 5 and myriad new device announcements from Amazon, HTC, Motorola, Nokia, and Samsung, we pointed out that these devices are just one element of a broader...

For Marketing Leadership Professionals

Client Inquiry:Trends In Mobile Broadband

1. Who controls wireless broadband? Who are the players? What does the marketplace look like? 2. What are the future trends for broadband traffic (e.g., Netflix accounts for 30% of US web traffic)?

For Chief Information Officer Professionals

Blog:Product Strategists: Strive To Be Like Steve

The outpouring of remembrance and appreciation of Steve Jobs reflects the breadth of his influence: on technology, on industries ranging from music to retail, on consumer behavior, and on individuals...

For Marketing Leadership Professionals

Tool:BlackBerry And Apple Dominate The US Smartphone Market Today

For Marketing Leadership Professionals

Report:Microsoft Bets Big On Skype

Redmond Will See Little Revenue, But Integrating Skype Will Bolster Products

Microsoft announced its decision to purchase voice over IP (VoIP) innovator Skype for a jaw-dropping $8.5 billion, acquiring 660 million users around the world — though barely 1% of these are...

• Downloads: 276

For Marketing Leadership Professionals

Report:We Can Hear You Now

Use Voice Interaction Technology As A Product Differentiator

Voice interaction technology has made steady advances both in quality and breadth of application in recent years. Product strategists should seize the opportunity to selectively integrate voice into...

• Downloads: 223

For Chief Information Officer Professionals

Blog:BB10 Provides Slim Hope For BlackBerry

The long, much-delayed wait is over. Today RIM took the formal wraps off its new BB10 platform and the first two smartphones running the OS: the all-touch Z10 and the Q10 that will carry the...

For Chief Information Officer Professionals

Blog:Nokia And Microsoft Unite To Establish Relevance In Smartphones

Nokia’s announcement in London on Friday that Microsoft’s Windows Phone would be its primary smartphone platform for the future represents a dramatic shift in its smartphone strategy, one...

For Chief Information Officer Professionals

Blog:Google Is Right When It Says That Mobile Payments Are Just Starting

Today Google announced its Google Wallet product, along with partners Sprint, Citi, MasterCard, and First Data (Forrester clients can read our more detailed take on this announcement here). While...

For Marketing Leadership Professionals

Report:AT&T Leaps Back To The Top With T-Mobile Buy

Device And App Product Strategists Must Scale Up To Keep Up

Consumer product strategists throughout the broader wireless ecosystem are waking up to a potentially radical shift in the industry landscape as AT&T announces its plan to reclaim the top spot in the...

• Downloads: 233

For Marketing Leadership Professionals

Report:Crafting Products For The Next Smartphone Owners

Product Strategists Must Segment The US Smartphone Market

Consumer product strategists — across many categories — are increasingly focused on smartphone owners, and Forrester's recently published US mobile phone forecast confirms the value of...

• Downloads: 1091

For Marketing Leadership Professionals

Client Inquiry:Number Of US iPhones

How many mobile subscribers have an iPhone in the US?

For CIO Professionals

Report:Mobile Computing: It's All About The Ecosystem

Competition Shifts From Devices To Ecosystems

CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

• Downloads: 359
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For eBusiness & Channel Strategy Professionals

Report:Canada Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining...

• Downloads: 728

For Marketing Leadership Professionals

Report:The Global Mainstreaming Of Smartphones

Understanding Global Smartphone Adoption Today And Tomorrow

In a global population that exceeds 5 billion subscriptions, consumer product strategists recognize that smartphones are a niche today. Yet in the US and in some European countries, smartphone...

• Downloads: 1407

For Chief Information Officer Professionals

Blog:Galaxy S 4 Launch Reveals Samsung's New Market Position

  At Samsung's New York City launch event for its latest flagship smartphone, the Galaxy S 4, the company continued the "thumb in Apple's eye" approach that has characterized its...

For Marketing Leadership Professionals

Report:Nokia And Microsoft Tie The Smartphone Knot

Their Market Disrupted, Both Require Differentiation To Succeed

Nokia, its once-leading global smartphone market share declining rapidly, announced that it will shift from its own Symbian platform to Microsoft's Windows Phone platform in an attempt to regain...

• Downloads: 423
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For CIO Professionals

Report:Prepare For Adaptive Mobile Networks

Small-Cell Technologies Will Transform Both Carrier And Corporate Networks

Mobile connections are increasingly vital to the productivity and efficiency of the businesses that CIOs support, and wireless networks are undergoing radical changes to deliver high-quality...

• Downloads: 353
• Comments: 1
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For Marketing Leadership Professionals

Report:Asia Pacific Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester introduced Mobile Technographics, allowing companies...

• Downloads: 849

For Marketing Leadership Professionals

Report:US Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester first published Mobile Technographics, offering...

• Downloads: 1804