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Chris Stutzman

Vice President, Principal Analyst serving CMO & Marketing Leadership PROFESSIONALS

Chris serves CMO & Marketing Leadership Professionals as well as agency leaders. He is a leading expert on modern brand strategy, digital-era advertising, and the evolving agency landscape.

Previous Work Experience

Chris has more than 17 years of experience in management consulting and advertising. He helps marketers navigate emerging media and technology, transform their advertising strategy, and adapt their organizations for the digital age. Clients such as Facebook, L'Oreal, Kraft Foods, HP, and IBM have turned to Chris for his thought leadership. Additionally, he has worked across a broad spectrum of agencies — including holding companies such as Omnicom and WPP, network agencies such as JWT and DDB, and digital agencies such as Digitas, Rosetta, VML, and Blast Radius — to improve their strategic capabilities, competitive positioning, and new business strategies.

Prior to Forrester, Chris worked in advertising for more than eight years, developing brand strategies and discovering breakthrough consumer insights for clients such as Mars, Michelin, Novartis, and Wachovia. Chris started his career as a management consultant for Accenture, where he developed customer experience and marketing technology strategies for clients such as AT&T and Bell South.

Chris is a member of The Wharton School's Future of Advertising project. He is also a regular contributor to industry publications and events, including Advertising Age CMO Strategy and the ANA.


Education

Chris received an M.B.A. from Duke University and a B.A. in English from Bucknell University.

Research Coverage:

Adaptive Brand Marketing, Advertising, Advertising Agencies, Brand Tactics, Branding, Consumer Promotion, Marketing Communications, Marketing Executive Leadership, Marketing Messaging, Marketing Organization & Culture, Marketing Organizational Structure, Marketing Talent Management

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  • Sharyn Leaver

  • For Chief Information Officer Professionals

    Blog:Vote For Forrester's IT Forum 2011 Theme

    Sharyn LeaverOctober 25, 2010

    Are you ready for Forrester's IT Forum 2011? Mark your calendars for May 25-27 in Las Vegas and June 8-10 in Barcelona — and help us design an event that is as relevant and productive...

    • For CIO Professionals

      Report:CIOs: The Web's Golden Age Is Ending

      Sharyn LeaverFebruary 10, 2011

      As CIOs continue to evaluate business technology and plan for future investments, it is essential to accept the fact that the golden age of the Internet is ending. In the past decade, nearly all...

      • Downloads: 426

    • For Chief Information Officer Professionals

      Blog:CMOs And CIOs Tackle Technology: Q&A With Robert Mead, CMO And Michael Mathias, CIO At Aetna

      Sharyn LeaverSeptember 14, 2011

      Recently my colleague David Cooperstein and I had the opportunity to meet with Robert Mead and Michael Mathias, the CMO and CIO respectively at Aetna. They will be speaking at our upcoming CIO-CMO...

      • For Chief Information Officer Professionals

        Blog:Q&A With Michael Ali, VP & CIO, Harman

        Sharyn LeaverMay 20, 2011

        I am so looking forward to hearing from our keynoters next week at the Forrester's IT Forum 2011. Poised to be one of the most informative – and entertaining – will be Michael...

        • For Chief Information Officer Professionals

          Blog:Conquering The Technology/Marketing Divide

          Sharyn LeaverAugust 29, 2011

          Forget Brad and Angelina (or "Brangelina" for those that are more plugged in to pop culture than I), the new "it" couple is the CIO and CMO. Why? In the digital world we live in today, which...

          • For Chief Information Officer Professionals

            Blog:Forrester's IT Forum 2011 Puts You In The Driver Seat

            Sharyn LeaverMarch 18, 2011

            IT leaders are at a crossroads. To thrive in today's -- and tomorrow's -- rapidly changing digital world, they must move beyond the elusive idea of business and IT alignment, where business...

            • For Enterprise Architecture Professionals

              Blog:The Demand For Speed Is Accelerating — And IT Isn't Keeping Up

              Sharyn LeaverMarch 13, 2012

              Speed and agility are at the heart of business today — and, unfortunately, those are two areas in which IT is falling short. Two trends — neither of which is going away anytime soon...

              • For Chief Information Officer Professionals

                Blog:Follow The Conversation From Forrester's IT Forum 2011

                Sharyn LeaverMay 25, 2011

                Today we’re kicking off Forrester's IT Forum 2011 at The Palazzo in Las Vegas. Prepare for three exciting days of keynote presentations and track sessions focused on business and technology...

                • For Enterprise Architecture Professionals

                  Blog:Infusing EA Into Your Business

                  Sharyn LeaverMarch 07, 2012

                  In today’s business environment, the pressure to change, and change quickly and often, is growing, thanks to the proliferation of empowered customers, emerging global markets, regulation (and...

                   
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