About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Chris serves CMO & Marketing Leadership Professionals as well as agency leaders. He is a leading expert on modern brand strategy, digital-era advertising, and the evolving agency landscape.
Chris has more than 17 years of experience in management consulting and advertising. He helps marketers navigate emerging media and technology, transform their advertising strategy, and adapt their organizations for the digital age. Clients such as Facebook, L'Oreal, Kraft Foods, HP, and IBM have turned to Chris for his thought leadership. Additionally, he has worked across a broad spectrum of agencies — including holding companies such as Omnicom and WPP, network agencies such as JWT and DDB, and digital agencies such as Digitas, Rosetta, VML, and Blast Radius — to improve their strategic capabilities, competitive positioning, and new business strategies.
Prior to Forrester, Chris worked in advertising for more than eight years, developing brand strategies and discovering breakthrough consumer insights for clients such as Mars, Michelin, Novartis, and Wachovia. Chris started his career as a management consultant for Accenture, where he developed customer experience and marketing technology strategies for clients such as AT&T and Bell South.
Chris is a member of The Wharton School's Future of Advertising project. He is also a regular contributor to industry publications and events, including Advertising Age CMO Strategy and the ANA.
Chris received an M.B.A. from Duke University and a B.A. in English from Bucknell University.
Smart City Governance Brings New Opportunities For Tech Providers
Interest in smart cities has taken off like wildfire. Cities of all sizes navigate the challenge — growing demand for new constituent services within increasingly constrained budgets —...

Understanding The Cloud Computing Opportunities In Africa
After years of stagnant enterprise spending on information and communications technology (ICT), Africa is gearing up for a new period of growth. As political stability across the continent gradually...

Social Media, Mobility, And Open Data Transform eGovernment From Electronic To Engaged
One of the most significant changes in city governance has been the growing trend toward constituent engagement — both with individual citizens and local businesses. Even in non-democratic...


Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...
The news about governments is often dire: Economic crises, austerity budgets, crises of constituent confidence, protests, riots, and war often make the headlines. However, in spite of (or perhaps...
Population growth and urbanization are stretching many cities' infrastructure and resources to breaking point. Policymakers and public leaders are increasingly looking to ICT solutions to effectively...

Flexible Work And Cowork Redefine Workplace Diversity
If you haven't heard the latest office gossip, you might want to figure out why. As workers increasingly work from home, a coffee shop, a public library, the train, or one of the new coworking...

A Structured Methodology For Prioritizing Geographic Market Entry
Many technology vendors are going global, seeking new markets to make up for the maturation of traditional ones. And rightly so; our Forrsights Budgets And Priorities Tracker Survey, Q2 2010, found...
The Shift To Government Cloud Is Evolutionary, Not Revolutionary
Economic, technological, and behavioral changes are driving a fundamental transformation in how governments deliver services. Asia Pacific governments will leverage cloud computing to create more...
