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Chris Stutzman

Vice President, Principal Analyst serving CMO & Marketing Leadership PROFESSIONALS

Chris serves CMO & Marketing Leadership Professionals as well as agency leaders. He is a leading expert on modern brand strategy, digital-era advertising, and the evolving agency landscape.

Previous Work Experience

Chris has more than 17 years of experience in management consulting and advertising. He helps marketers navigate emerging media and technology, transform their advertising strategy, and adapt their organizations for the digital age. Clients such as Facebook, L'Oreal, Kraft Foods, HP, and IBM have turned to Chris for his thought leadership. Additionally, he has worked across a broad spectrum of agencies — including holding companies such as Omnicom and WPP, network agencies such as JWT and DDB, and digital agencies such as Digitas, Rosetta, VML, and Blast Radius — to improve their strategic capabilities, competitive positioning, and new business strategies.

Prior to Forrester, Chris worked in advertising for more than eight years, developing brand strategies and discovering breakthrough consumer insights for clients such as Mars, Michelin, Novartis, and Wachovia. Chris started his career as a management consultant for Accenture, where he developed customer experience and marketing technology strategies for clients such as AT&T and Bell South.

Chris is a member of The Wharton School's Future of Advertising project. He is also a regular contributor to industry publications and events, including Advertising Age CMO Strategy and the ANA.


Education

Chris received an M.B.A. from Duke University and a B.A. in English from Bucknell University.

Research Coverage:

Adaptive Brand Marketing, Advertising, Advertising Agencies, Brand Tactics, Branding, Consumer Promotion, Marketing Communications, Marketing Executive Leadership, Marketing Messaging, Marketing Organization & Culture, Marketing Organizational Structure, Marketing Talent Management

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8 results in Everything

  • Zia Daniell Wigder
  • Financial Services

  • For eBusiness & Channel Strategy Professionals

    Report:A Snapshot Of Emerging Mobile Commerce In China

    Understanding The Adoption Of Key eBusiness Applications Within A Regional Context

    Zia Daniell WigderAugust 17, 2010

    With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...

    • Downloads: 1021

  • For eBusiness & Channel Strategy Professionals

    Report:Trends In Brazil's eCommerce Market

    How Online Retail In Brazil Is Evolving Differently From Other Major Markets

    Zia Daniell WigderNovember 14, 2011

    Despite a slowdown in overall economic growth in Brazil, eCommerce continues to charge ahead. Forrester forecasts that online retail revenues in the country, currently US$10 billion, will double over...

    • Downloads: 826
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Tool:Consumer Adoption Of Mobile Applications In Key Asian Markets

    Zia Daniell WigderAugust 17, 2010

  • For eBusiness & Channel Strategy Professionals

    Charts & Figures:Online Spending In China Will Triple By 2015

    How Online Retail In China Is Evolving Differently From Other Major Markets

    Zia Daniell WigderJanuary 11, 2011

  • For eBusiness & Channel Strategy Professionals

    Report:Trends In India's eCommerce Market

    How Online Retail In India Is Evolving Differently From Other Major Markets

    Zia Daniell Wigder, Manish BahlAugust 13, 2012

    India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...

    • Downloads: 496

  • For eBusiness & Channel Strategy Professionals

    Tool:Mobile Subscriber Figures For Key Markets In Asia, 2006-2009

    Zia Daniell WigderAugust 17, 2010

  • For eBusiness & Channel Strategy Professionals

    Report:Latin American Online Retail Forecast, 2011 To 2016

    A Topline Look At eCommerce Growth In Brazil And Mexico

    Zia Daniell WigderApril 6, 2011

    Latin America's online retail markets are dynamic and varied. With the largest economy and approximately 40% of Latin America's Internet users, Brazil will remain the powerhouse in Latin American...

    • Downloads: 1113

  • For eBusiness & Channel Strategy Professionals

    Report:Trends In China's eCommerce Market

    How Online Retail In China Is Evolving Differently From Other Major Markets

    Zia Daniell WigderJanuary 11, 2011

    China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...

    • Downloads: 1385

  • For eBusiness & Channel Strategy Professionals

    Report:The Global eCommerce Opportunity

    Landscape: The eCommerce Globalization Playbook

    Zia Daniell WigderApril 17, 2013

    Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

    • Downloads: 488
    • Rating:
 
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