CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Chris Stutzman

Vice President, Principal Analyst serving CMO & Marketing Leadership PROFESSIONALS

Chris serves CMO & Marketing Leadership Professionals as well as agency leaders. He is a leading expert on modern brand strategy, digital-era advertising, and the evolving agency landscape.

Previous Work Experience

Chris has more than 17 years of experience in management consulting and advertising. He helps marketers navigate emerging media and technology, transform their advertising strategy, and adapt their organizations for the digital age. Clients such as Facebook, L'Oreal, Kraft Foods, HP, and IBM have turned to Chris for his thought leadership. Additionally, he has worked across a broad spectrum of agencies — including holding companies such as Omnicom and WPP, network agencies such as JWT and DDB, and digital agencies such as Digitas, Rosetta, VML, and Blast Radius — to improve their strategic capabilities, competitive positioning, and new business strategies.

Prior to Forrester, Chris worked in advertising for more than eight years, developing brand strategies and discovering breakthrough consumer insights for clients such as Mars, Michelin, Novartis, and Wachovia. Chris started his career as a management consultant for Accenture, where he developed customer experience and marketing technology strategies for clients such as AT&T and Bell South.

Chris is a member of The Wharton School's Future of Advertising project. He is also a regular contributor to industry publications and events, including Advertising Age CMO Strategy and the ANA.


Education

Chris received an M.B.A. from Duke University and a B.A. in English from Bucknell University.

Research Coverage:

Adaptive Brand Marketing, Advertising, Advertising Agencies, Brand Tactics, Branding, Consumer Promotion, Marketing Communications, Marketing Executive Leadership, Marketing Messaging, Marketing Organization & Culture, Marketing Organizational Structure, Marketing Talent Management

Refine your results

Date Range

Role

Methodology

Topics

Industry

Region

Vendor

15 results in Everything

  • Gene Cao

  • For Sourcing & Vendor Management Professionals

    Report:Driving Outsourcing Success In China

    Service Provider Strategies Need To Reflect Local Market Issues

    Gene CaoNovember 11, 2011

    The IT outsourcing market in China will significantly mature as customers are getting more acquainted to the value proposition of outsourcing. Although the outsourcing provider landscape is already...

    • Downloads: 274
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Blog:Consolidation Of The Chinese IT Services Market: The Race To Delivery Maturity

    Gene CaoAugust 24, 2012

    Gene Cao, Frederic Giron, Michael Barnes On August 10, rival IT outsourcers hiSoft and VanceInfo announced their intention to merge. The resulting entity will comprise a much bigger organization,...

    • For Sourcing & Vendor Management Professionals

      Report:Outsourcing In China: Key Lessons Learned

      Multinational Corporations Are Increasingly Considering Outsourcing To Local Vendors

      Gene CaoOctober 10, 2012

      Most leading multinational corporations (MNCs) have already established their business in mainland China, and now other MNCs are planning to expand their go-to-market plans in the world's...

      • Downloads: 170
      • Rating:

    • For Sourcing & Vendor Management Professionals

      Charts & Figures:Forecast: The Data Center Services Market In China, 2012 To 2016

      Traditional Market Leaders Must Adapt To A Rapidly Shifting Market

      Gene CaoJuly 31, 2012

    • For Vendor Strategy Professionals

      Client Inquiry:Market Allocation Of Web Browser Brands In China

      Gene CaoJune 16, 2011

      What is the market allocation of web browser brands and versions in China?

      • For Sourcing & Vendor Management Professionals

        Report:Lessons Learned From Outsourcing In China: Part 2

        Local Vendors Are Ready to Be On MNCs' Radar

        Gene CaoFebruary 07, 2013

        This report follows up on an outsourcing services market report published in Q3 2012 that outlined key lessons for multinational corporations (MNCs) seeking to leverage outsourcing engagements in...

        • Downloads: 100
        • Rating:

      • For Sourcing & Vendor Management Professionals

        Report:Database Appliances Are Gaining Momentum In China

        Hardware-Centric Solutions Continue To Have Strong Local Appeal

        Gene CaoFebruary 22, 2012

        Mature IT customers in China are facing challenges in analyzing large data sets. Demand for database appliances — a combination of hardware and software integrated with and optimized for a...

        • Downloads: 124

      • For Sourcing & Vendor Management Professionals

        Report:IT Buying Behavior Study Of Government-Related Customers: PRC

        Gene CaoOctober 01, 2010

        This document provides a comprehensive overview of IT procurement in the government-related market in China, with a focus on how new policies to foster local innovation and limit IT procurement from...

        • Downloads: 13

      • For Sourcing & Vendor Management Professionals

        Blog:Are You Ready For China's Outsourcing Market?

        Gene CaoNovember 30, 2011

        Dear Forrester Community, I would like to take couple of minutes to introduce myself and the research topics I’m working on. I came to Forrester through the acquisition of Springboard Research...

        • For Sourcing & Vendor Management Professionals

          Report:China Cloud Storage Services Report

          Gene CaoMay 31, 2010

          The cloud storage services market in China is in the early adopter stage and will undergo fast growth over the next five years, especially in the second half of that period. This report provides...

          • Downloads: 24

        • For Sourcing & Vendor Management Professionals

          Blog:Microsoft Public Cloud Services Land In Mainland China

          Gene CaoDecember 17, 2012

          with Rita Xia On November 2 in Shanghai, Microsoft announced the availability of Office 365 and Windows Azure services for customers in mainland China; both have been available in Hong Kong for...

          • For Sourcing & Vendor Management Professionals

            Report:Market Overview: Data Center Services In China

            Traditional Market Leaders Must Adapt To A Rapidly Shifting Market

            Gene CaoJuly 31, 2012

            Forrester believes that the explosive growth of emerging data center services like as-a-service and virtual private cloud services over the next three to five years will spark increased demand from...

            • Downloads: 204

          • For Sourcing & Vendor Management Professionals

            Report:Market Overview: IT Services In China, 2013

            Businesses Now Have More Options To Drive Competitive Differentiation In China

            Gene CaoApril 25, 2013

            China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...

            • Downloads: 84

          • For Sourcing & Vendor Management Professionals

            Report:PRC IT Services Report: 2010

            Frederic Giron, Gene CaoFebruary 01, 2011

            This document provides early and accurate market size estimates for 2010 in China, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is based...

            • Downloads: 27

          • For Sourcing & Vendor Management Professionals

            Blog:Local Outsourcing Providers Should Be On Your Radar In China

            Gene CaoFebruary 18, 2013

            Over the past three years, multinational companies’ (MNCs’) approach to outsourcing in China has steadily matured as they seek to leverage broader outsourcing models and source from a...

            • For Sourcing & Vendor Management Professionals

              Report:China's SAP Services Market Is In Flux

              Sales To SMBs And Expansion In Tier Three And Tier Four Cities Are The Market's Key Growth Engines

              Gene CaoMay 02, 2012

              The major SAP services customer base in China is evolving from large enterprises to small and medium-size businesses (SMBs) — an evolution that parallels SAP China's business transformation....

              • Downloads: 103
              • Rating:
             
            Loading...

            Browse

            About Forrester

            Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

            Roles We Serve

            Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

            Analysts & Coverage Areas

            Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

            Research
            Latest Reports
            Playbooks
            Charts & Figures
            Forrester Waves
            Planned Research
            Data
            Consumer Data
            Business Data
            Events
            Forums
            Webinars
            Workshops
            Tools & Templates
            Vendor Selection Aids
            Best Practice & Self-Assessments
            Models & Calculators
            Document Templates

            Forrester Leadership Boards

            Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

            Consulting

            Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

            Community

            Connect with peers and analysts, share your views, and ask questions on key business issues.

            Blog

            Forrester analysts weigh in on the latest business and technology news.

            • BROWSE
            • Register
            • Call +1 617.613.5730
            • Cart