About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Chris serves CMO & Marketing Leadership Professionals as well as agency leaders. He is a leading expert on modern brand strategy, digital-era advertising, and the evolving agency landscape.
Chris has more than 17 years of experience in management consulting and advertising. He helps marketers navigate emerging media and technology, transform their advertising strategy, and adapt their organizations for the digital age. Clients such as Facebook, L'Oreal, Kraft Foods, HP, and IBM have turned to Chris for his thought leadership. Additionally, he has worked across a broad spectrum of agencies — including holding companies such as Omnicom and WPP, network agencies such as JWT and DDB, and digital agencies such as Digitas, Rosetta, VML, and Blast Radius — to improve their strategic capabilities, competitive positioning, and new business strategies.
Prior to Forrester, Chris worked in advertising for more than eight years, developing brand strategies and discovering breakthrough consumer insights for clients such as Mars, Michelin, Novartis, and Wachovia. Chris started his career as a management consultant for Accenture, where he developed customer experience and marketing technology strategies for clients such as AT&T and Bell South.
Chris is a member of The Wharton School's Future of Advertising project. He is also a regular contributor to industry publications and events, including Advertising Age CMO Strategy and the ANA.
Chris received an M.B.A. from Duke University and a B.A. in English from Bucknell University.
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I receive a lot of inquiries from clients about an EA maturity/assessment model. It’s proven to be a common and excellent way to track EA’s progress and influence plans — so common...
Application development rationalization is the act of balancing too much and too little standardization of application development processes. Either extreme has significant drawbacks, ranging from...
Home for the holidays. It has a melodic ring to it, but the idea of lost baggage can be wincing. Air Canada has announced some customer service initiatives around baggage that are truly responsive to...

Industrywide Adoption, Broader And Richer Use Cases, And Market Enablers Windows 7 And Mac
I reported that the managed security services market is growing in our recent Forrester Wave™ covering North American managed security service providers. Trustwave just issued a press release...
In addition to the 10 points mentioned in the article, it should also be noted that the iPhone requires iTunes to configure the device, sync its data, and to provision its wireless telecomm service....
Software change and configuration management solutions are used to track and manage changes to development assets. Last year's Forrester Wave™ evaluated only process-centric solutions —...
For the first time in more than five years, fewer Americans will be traveling this holiday - 41 million, down 600,000 from last Thanksgiving, according to the Automobile Association of America. ...
...represents a real opportunity for M&A services providers. While conducting my research into the M&A and broader corporate strategy services space, I observed that business intelligence and...
While it has been covered in many other places across the Web (start with Marco Arment, then Ben Brooks), Twitter’s API changes today should worry any social marketers who use tools and...
A lot of great information in a relatively short document. A high level "how-to".
Depth Of RBC's Site Prevails Over Streamlined CIBC Offering
For the first time, Forrester evaluated the secure Web sites of four of Canada's largest credit card issuers — Bank of Montreal, CIBC, Royal Bank of Canada (RBC), and TD Canada Trust —...
To register please contact Client Support at 617/613-5730 or 1-866-Forrester. Online registration for this teleconference is now closed.This teleconference was originally scheduled for May 17,...
Over the last week or so, a number of firms have published scary headlines and stats like, "Retail E-Commerce Growth Drops Sharply". We agree that it is a tough market all around and that the 12%...
One of the 'hot topics' CMOs tell us they want to spend more time and thought on is innovaitons. Rightly so, given that it is a sweet spot for top executives - 93% cite innovation as a top...
Last week Forrester published Understanding Tag Management Tools And Technology. The new research couldn't have arrived at a better time; by any standard, 2012 has been a banner year for tag...
Gene Cao, Frederic Giron, Michael Barnes On August 10, rival IT outsourcers hiSoft and VanceInfo announced their intention to merge. The resulting entity will comprise a much bigger organization,...
Jim, in his podcast, discusses where BPM and BAM combine and where they're going. ...
Distributed Power Generation should be explored as an alternative in these congested areas. The 2006 EPA study submitted to Congress on Data Center energy efficencies compared a number of...
DescriptionOur research shows that secure site users are extremely valuable; compared with offline customers, they carry higher balances, are more likely to purchase additional products, and remain...
Barclaycard Offers State-Of-The-Art Spending Categorization And Reporting
In August 2009, Barclaycard rolled out its new secure Web site, mybarclaycard, offering state-of-the-art functionality for managing credit cards online. The site combines excellent online banking...
Enterprise Architecture principles are arguably the most commonly created EA artifacts across EA teams. Unfortunately, principles also seem to be one of the least helpful artifacts EAs produce. What!...
To register please contact Client Support at 617/613-5730 or 1-866-Forrester. Online registration for this teleconference is now closed.DescriptionThis teleconference will feature a discussion on the...
In a report we published last month called "Traveler Behavior in a Slowing Economy", we discussed how the current economic environment is forcing travelers to reduce their travel frequency and...
Chor-Ching Fan of Jackbe tells us how to build good mash-ups, the reasons for their adoption, and the kinds of solutions that are good fits for mash-ups. Plus, some quick research news (the Agile...