Chris Stutzman

Vice President, Principal Analyst serving CMO & Marketing Leadership PROFESSIONALS

Chris serves CMO & Marketing Leadership Professionals as well as agency leaders. He is a leading expert on modern brand strategy, digital-era advertising, and the evolving agency landscape.

Previous Work Experience

Chris has more than 17 years of experience in management consulting and advertising. He helps marketers navigate emerging media and technology, transform their advertising strategy, and adapt their organizations for the digital age. Clients such as Facebook, L'Oreal, Kraft Foods, HP, and IBM have turned to Chris for his thought leadership. Additionally, he has worked across a broad spectrum of agencies — including holding companies such as Omnicom and WPP, network agencies such as JWT and DDB, and digital agencies such as Digitas, Rosetta, VML, and Blast Radius — to improve their strategic capabilities, competitive positioning, and new business strategies.

Prior to Forrester, Chris worked in advertising for more than eight years, developing brand strategies and discovering breakthrough consumer insights for clients such as Mars, Michelin, Novartis, and Wachovia. Chris started his career as a management consultant for Accenture, where he developed customer experience and marketing technology strategies for clients such as AT&T and Bell South.

Chris is a member of The Wharton School's Future of Advertising project. He is also a regular contributor to industry publications and events, including Advertising Age CMO Strategy and the ANA.


Education

Chris received an M.B.A. from Duke University and a B.A. in English from Bucknell University.

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298 results in Reports

  • Sourcing & Vendor Management
  • For Sourcing & Vendor Management Professionals

    Report:Database Appliances Are Gaining Momentum In China

    Hardware-Centric Solutions Continue To Have Strong Local Appeal

    Mature IT customers in China are facing challenges in analyzing large data sets. Demand for database appliances — a combination of hardware and software integrated with and optimized for a...

    • Downloads: 124
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: HP Leverages Software Assets To Deliver Business Innovation To Automakers

    Global automotive markets are being transformed by the combined effects of environmental concerns, the fast growth of emerging markets, and changing consumer behavior. In particular, the automotive...

    • Downloads: 113
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Software Contract Review Checklist

    You've been given a 30-page software contract, with no time to review it properly and an impossible deadline by which to issue a purchase order. Moreover, the contract includes URL links to various...

    • Downloads: 36
  • For Sourcing & Vendor Management Professionals

    Report:SVM Is Uniquely Positioned To Connect Innovation Leadership To Innovation Services

    Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by...

    • Downloads: 353
  • For Sourcing & Vendor Management Professionals

    Report:SAP In The Cloud: Market Update And Lessons Learned From Early Adopters

    The cloud continues to get a lot of attention — and scrutiny — from IT buyers. Most IT buyers have accepted the value of the cloud for process areas such as human capital management and...

    • Downloads: 755
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:India IT Services Report: 2010

    This document provides an early and accurate market size estimates for 2010 in India, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is...

    • Downloads: 77
  • For Sourcing & Vendor Management Professionals

    Report:SVMs Need To Work Harder To Understand Stakeholder Needs

    A Fact-Based Approach To Workforce Technology Needs Assessment

    How well do you know your stakeholders? Business users today expect consumer-like usability and functionality from their work tools. And much of what they want to use can be purchased with a credit...

    • Downloads: 118
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing And Vendor Management's 2011 Priorities

    Results From Forrester's Q4 2010 Global Sourcing And Vendor Management Priorities Online Survey

    In October 2010 Forrester conducted a survey of 113 senior-level sourcing and vendor management (SVM) professionals from global organizations. The survey work was completed to clarify the broad range...

    • Downloads: 815
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing's Unique Role In The New Technology Adoption Process

    Although evaluating emerging technologies is not the traditional responsibility of sourcing and vendor management (SVM) professionals, more SVM teams are steadily moving in that direction. Powerful...

    • Downloads: 191
  • For Sourcing & Vendor Management Professionals

    Report:Self-Provisioning Changes Traditional Sourcing Practices

    An Empowered Report

    The ability of consumers to self-provision their own technology resources has become one of the most talked-about trends in the technology industry. This trend, which will shape workforce behaviors...

    • Downloads: 246
  • For Sourcing & Vendor Management Professionals

    Report:How To Negotiate A Better Microsoft Office 365 Deal

    Concentrate On Who You Are Buying For And How You Want To Buy

    As many businesses are now evaluating moving their Microsoft Office applications online and into the cloud as a way of reducing infrastructure and staffing costs, sourcing and vendor management (SVM)...

    • Downloads: 257
  • For Sourcing & Vendor Management Professionals

    Report:How To Create A Realistic Global SLA For Managed Network Services

    Use Industry Standard Metrics And Thresholds For Guidance

    Sourcing and vendor management (SVM) professionals at large multinational companies (MNCs) want to ensure that global service-level agreements (SLAs) for managed network services are as strong as...

    • Downloads: 520
  • For Sourcing & Vendor Management Professionals

    Report:Selecting The Right Pricing Models For Infrastructure Services

    Pricing models, especially in infrastructure outsourcing contracts, are the key to making outsourcing progressive, agile, and flexible. Alternatively, they can be the root cause for a static...

    • Downloads: 558
  • For Sourcing & Vendor Management Professionals

    Report:Accelerate Your Business Objectives With A Professional SVMO

    Executive Overview: The SVM Practice Playbook

    Rapid changes in technology offerings, along with growing demand for technology-driven innovation, are forcing companies to rely much more heavily on their suppliers. More and more companies are...

    • Downloads: 145
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Mobility Services

    Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs

    The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...

    • Downloads: 1814
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Inquiry Spotlight: Video Solutions, Q1 To Q4 2010

    A Hot Market, But Questions About ROI, Vendors, And Integration Remain

    Forrester has identified pervasive video as one of the four "groundswell" technologies that IT leadership will use to empower their employees over the next decade. Since Forrester's insights on video...

    • Downloads: 234
  • For Sourcing & Vendor Management Professionals

    Report:Business Outcomes Are The Future Of Technology Contracts

    Driving Change In The Way You Buy Products And Services

    Digital capability — mobile, social, cloud, and data and analytics — disrupts business models and value streams, introduces new competitive threats, and comes with new demands for shorter...

    • Downloads: 115
  • For Sourcing & Vendor Management Professionals

    Report:The Future Of Telecommunications And Mobility Sourcing

    Vision: The Telecommunications And Mobility Sourcing Playbook

    This report outlines Forrester's vision for communications technology and services sourcing. To ensure effective sourcing of telecommunications and mobility (T&M) services, IT sourcing and vendor...

    • Downloads: 376
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Accelerate Your Videoconferencing Strategy With Managed Services

    IT departments tasked with managing their firm's video estate face rising levels of complexity with the emergence of high-end telepresence solutions. Business stakeholders are demanding support for...

    • Downloads: 419
  • For Sourcing & Vendor Management Professionals

    Report:Europeans See New Opportunities In Combo IP Video-UC Solution Sourcing

    Pay Close Attention To Vendor Offers Regarding Integration And Interoperability

    We're seeing the growing interest of large European enterprises in IP video along with unified communications (UC). In conversations with Forrester, several European IT clients said that video...

    • Downloads: 311
  • For Sourcing & Vendor Management Professionals

    Report:Choosing The Right Pricing Model For Your Applications Maintenance Engagement

    Applications maintenance pricing models are in flux. While many clients want to move beyond staff augmentation relationships, finding the right type of pricing to employ in the managed context can be...

    • Downloads: 566
  • For Sourcing & Vendor Management Professionals

    Report:ASEAN Data Center Study: End User Result Analysis

    This document provides a comprehensive background of ASEAN countries' (Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Cambodia, Laos, Vietnam) data center market dynamics from the end...

    • Downloads: 48
  • For Sourcing & Vendor Management Professionals

    Report:Tiers Are Not Enough

    One Software Supplier Classification System Is Insufficient To Drive Both Sourcing Strategy And Operational Monitoring

    Inadequate tiering of your software suppliers can cause you many problems: It can make it harder to know where to focus your vendor management resources and difficult to differentiate between...

    • Downloads: 228
  • For Sourcing & Vendor Management Professionals

    Report:Building The Services Integration Layer In Multisourcing

    When asked about their fundamental approach to sourcing, most services customers still say they embrace a "selective outsourcing" philosophy, one that involves multiple providers. To make these...

    • Downloads: 553
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Negotiating Desktop Outsourcing Deals

    Impact Factors Help You Decide When To Accept Standard Offers And When To Require Custom Solutions

    Many companies are unprepared when they start their outsourcing initiatives, lacking a structured way to consider the major factors that will affect their outsourcing needs. This lapse leads to...

    • Downloads: 518
 
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