About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Chris serves CMO & Marketing Leadership Professionals as well as agency leaders. He is a leading expert on modern brand strategy, digital-era advertising, and the evolving agency landscape.
Chris has more than 17 years of experience in management consulting and advertising. He helps marketers navigate emerging media and technology, transform their advertising strategy, and adapt their organizations for the digital age. Clients such as Facebook, L'Oreal, Kraft Foods, HP, and IBM have turned to Chris for his thought leadership. Additionally, he has worked across a broad spectrum of agencies — including holding companies such as Omnicom and WPP, network agencies such as JWT and DDB, and digital agencies such as Digitas, Rosetta, VML, and Blast Radius — to improve their strategic capabilities, competitive positioning, and new business strategies.
Prior to Forrester, Chris worked in advertising for more than eight years, developing brand strategies and discovering breakthrough consumer insights for clients such as Mars, Michelin, Novartis, and Wachovia. Chris started his career as a management consultant for Accenture, where he developed customer experience and marketing technology strategies for clients such as AT&T and Bell South.
Chris is a member of The Wharton School's Future of Advertising project. He is also a regular contributor to industry publications and events, including Advertising Age CMO Strategy and the ANA.
Chris received an M.B.A. from Duke University and a B.A. in English from Bucknell University.
Hardware-Centric Solutions Continue To Have Strong Local Appeal
Mature IT customers in China are facing challenges in analyzing large data sets. Demand for database appliances — a combination of hardware and software integrated with and optimized for a...
Global automotive markets are being transformed by the combined effects of environmental concerns, the fast growth of emerging markets, and changing consumer behavior. In particular, the automotive...

You've been given a 30-page software contract, with no time to review it properly and an impossible deadline by which to issue a purchase order. Moreover, the contract includes URL links to various...
Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by...
The cloud continues to get a lot of attention — and scrutiny — from IT buyers. Most IT buyers have accepted the value of the cloud for process areas such as human capital management and...

This document provides an early and accurate market size estimates for 2010 in India, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is...
A Fact-Based Approach To Workforce Technology Needs Assessment
How well do you know your stakeholders? Business users today expect consumer-like usability and functionality from their work tools. And much of what they want to use can be purchased with a credit...
Results From Forrester's Q4 2010 Global Sourcing And Vendor Management Priorities Online Survey
In October 2010 Forrester conducted a survey of 113 senior-level sourcing and vendor management (SVM) professionals from global organizations. The survey work was completed to clarify the broad range...
Although evaluating emerging technologies is not the traditional responsibility of sourcing and vendor management (SVM) professionals, more SVM teams are steadily moving in that direction. Powerful...
An Empowered Report
The ability of consumers to self-provision their own technology resources has become one of the most talked-about trends in the technology industry. This trend, which will shape workforce behaviors...
Concentrate On Who You Are Buying For And How You Want To Buy
As many businesses are now evaluating moving their Microsoft Office applications online and into the cloud as a way of reducing infrastructure and staffing costs, sourcing and vendor management (SVM)...
Use Industry Standard Metrics And Thresholds For Guidance
Sourcing and vendor management (SVM) professionals at large multinational companies (MNCs) want to ensure that global service-level agreements (SLAs) for managed network services are as strong as...
Pricing models, especially in infrastructure outsourcing contracts, are the key to making outsourcing progressive, agile, and flexible. Alternatively, they can be the root cause for a static...
Executive Overview: The SVM Practice Playbook
Rapid changes in technology offerings, along with growing demand for technology-driven innovation, are forcing companies to rely much more heavily on their suppliers. More and more companies are...

Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs
The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...

A Hot Market, But Questions About ROI, Vendors, And Integration Remain
Forrester has identified pervasive video as one of the four "groundswell" technologies that IT leadership will use to empower their employees over the next decade. Since Forrester's insights on video...
Driving Change In The Way You Buy Products And Services
Digital capability — mobile, social, cloud, and data and analytics — disrupts business models and value streams, introduces new competitive threats, and comes with new demands for shorter...
Vision: The Telecommunications And Mobility Sourcing Playbook
This report outlines Forrester's vision for communications technology and services sourcing. To ensure effective sourcing of telecommunications and mobility (T&M) services, IT sourcing and vendor...

IT departments tasked with managing their firm's video estate face rising levels of complexity with the emergence of high-end telepresence solutions. Business stakeholders are demanding support for...
Pay Close Attention To Vendor Offers Regarding Integration And Interoperability
We're seeing the growing interest of large European enterprises in IP video along with unified communications (UC). In conversations with Forrester, several European IT clients said that video...
Applications maintenance pricing models are in flux. While many clients want to move beyond staff augmentation relationships, finding the right type of pricing to employ in the managed context can be...
This document provides a comprehensive background of ASEAN countries' (Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Cambodia, Laos, Vietnam) data center market dynamics from the end...
One Software Supplier Classification System Is Insufficient To Drive Both Sourcing Strategy And Operational Monitoring
Inadequate tiering of your software suppliers can cause you many problems: It can make it harder to know where to focus your vendor management resources and difficult to differentiate between...
When asked about their fundamental approach to sourcing, most services customers still say they embrace a "selective outsourcing" philosophy, one that involves multiple providers. To make these...

Impact Factors Help You Decide When To Accept Standard Offers And When To Require Custom Solutions
Many companies are unprepared when they start their outsourcing initiatives, lacking a structured way to consider the major factors that will affect their outsourcing needs. This lapse leads to...