Forrester's Marketing Leadership Forum 2012
Technology marketers squander their budgets on inefficient tactics, deliver disparate programs, and achieve diminished results because they do not effectively follow their customers' buying journey. Yet journey marketing has proved difficult to implement for many tech marketing executives and practitioners. In this session, tech marketers will learn how to use the customer journey as a critical tool to:
Chris serves Technology Marketing Professionals, helping them plan, design, and execute effective and efficient marketing programs.
Chris has 13 years of marketing and research experience with both consulting and client-side organizations. Chris has spent nine of these years at Forrester Research, where he has served in various senior-level research functions. These include analyst positions focused on marketing and retail issues as well as management positions in Consumer Technographics® — Forrester's consumer data product. Chris recently rejoined Forrester as a principal advisor on the Tech Marketing Navigator team, where he helps large technology vendors improve the effectiveness and efficiency of their marketing organizations and campaigns. In addition to his tenure at Forrester, Chris also spent three years leading market research at L.L.Bean and served as a research director for Digital Research, a full-service marketing research company. Chris is an experienced event speaker, and he has been widely quoted in media outlets including The NBC Nightly News, NPR, The Wall Street Journal, The New York Times, USA Today, CBC, and CNet.
Chris holds a B.A. in sociology from Wheaton College and an M.A. in sociology from the University of Virginia.