Principal, Data Insights
As a principal on the Data Insights team, Chris works with senior-level clients to use Forrester's Business Technographics® and Consumer Technographics data to guide business decisions spanning from marketing to strategy and product development. Chris has 16 years of marketing and research experience with both consulting and client-side organizations, 12 of those years at Forrester Research. During his tenure at Forrester he has served in various senior-level functions, including analyst positions focused on marketing and retail issues, a principal focused on B2B marketing strategy, and management positions in Consumer Technographics.
Chris is an experienced event speaker and he has been widely quoted in media outlets including The NBC Nightly News, NPR, The Wall Street Journal, The New York Times, USA Today, CBC, and CNet.
Aside from his extensive work at Forrester, Chris also led the market research function at L.L.Bean. His work in this role included high-profile research efforts that guided the launch of L.L.Bean Signature and the relaunch of the L.L.Bean Visa Card.
Additionally, Chris also served as a research director for Digital Research — a boutique marketing research consulting firm based in Kennebunk, Maine. In this role he led all aspects of project development and engagement from business development through final analysis and presentation.
Chris earned a B.A. in sociology, magna cum laude, from Wheaton College in Norton, Massachusetts, as well as an M.A. in sociology from the University of Virginia.