Forrester

For CIO Professionals

Tool:Assessing Technology Readiness

For eBusiness & Channel Strategy Professionals

Tool:Forrester's 2010 Customer Advocacy Rankings Among Canadian Banking Providers

For CIO Professionals

Tool:A Sample Readiness Assessment

For Marketing Leadership Professionals

Report:Twitter: The Public Forum For Your Brand

How Interactive Marketers Should Tap Twitter For Real Business Results

With Twitter's usage numbers ballooning and its recent announcement of brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already...

• Downloads: 665
• Comments: 1
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For CIO Professionals

Tool:Data Revisions Raise Computer And Software Investment In 2009

For CMO Professionals

Report:Build A Digital Relationship With Your Customer

Why The Most Solid Thing In Your Product Strategy Is Virtual

All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over...

• Downloads: 963
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For Customer Experience Professionals

Tool:Consumers Mostly Initiate Chat Interactions

For Chief Information Officer Professionals

Blog:Ericsson's Biggest Challenge Is Complacency

At its recent analyst event, Ericsson outlined its strategy, product, and service ambitions. Ericsson remains the overall benchmark for network infrastructure vendors. The company has a leading...

Discussion:The Road To Social Business Transformation Starts With A Burning Platform

For Enterprise Architecture Professionals

Tool:Required Capabilities Vary According To The Size And Distance Of Your Remote Location

For CIO Professionals

Report:US Tech Market Outlook For 2012

Slower Than Expected 2011 Spending Portends 6.6% Growth In 2012

The US tech market posted weaker growth in 2011 than we expected; the outlook for 2012 is for more of the same, with business and government purchases of IT goods and services growing by 6.8% to 6.6%...

• Downloads: 1150

For Enterprise Architecture Professionals

Tool:The Forrester/TechTarget Shows Stronger Pressure For An ESB Purchase

For Infrastructure & Operations Professionals

Report:Inquiry Spotlight: Green IT, Q4 2010

When building their green IT strategy, Forrester's IT infrastructure and operations (I&O) clients look for insight from multiple sources — including their peers. Forrester analyzed 146 green...

• Downloads: 336

For CIO Professionals

Tool:Enterprise/SMB Buying Of Communications Equipment Outpaces Telco Purchases

For eBusiness & Channel Strategy Professionals

Blog:A Week Of eCommerce In Brazil

I was thrilled to be back in São Paulo last week visiting with different companies in the eCommerce space. I met with over a half dozen online retailers, as well as other players in the...

For Marketing Leadership Professionals

Report:Which Device Offers The Best Music Experience?

From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery...

• Downloads: 432

Discussion:Information Architecture Deliverables: What Matters Most?

Gene - This document serves as crystal clear guidance on where enterprise architects need to focus their deliverable development efforts. This counsel will be prove highly beneficial to enterprise...

For eBusiness & Channel Strategy Professionals

Report:Case Study: How Marks And Spencer Uses Online Video To Boost eCommerce

Online video is a success story. Next to the usage of social networking sites, watching online videos is one of the most used social media tools. Many companies have wondered how they can tap into...

• Downloads: 542

For Customer Insights Professionals

Blog:Is Your Organization Ready For Cross-Channel Attribution?

I am a measurement geek. I get great joy from analyzing data, measuring customer behavior, and assessing marketing campaigns. It’s something that I’ve done for years, across different...

Discussion:New IT Models Will Focus On Service Improvement And Cost Reduction

For Marketing Leadership Professionals

Report:How To Create An Effective Brand Presence On Facebook

Forrester Research Online Facebook WebTrack

Marketers are flocking to Facebook — but creating a compelling Facebook brand presence requires forethought and commitment. The best Facebook marketers maximize their pages' exposure, post...

• Downloads: 1423

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For Infrastructure & Operations Professionals

Blog:Social? Cloud? What About Mobile?

In IT service management “circles” there’s a lot of talk about Social Media (with new terms like “Social ITSM”) and Cloud (with debates such as “Is Cloud the death...

Discussion:Marketing Budgets For 2012 Expose A Fear Of Commitment

Interesting news. Digital making a big move in the budget and surpassing traditional advertising in 2012. When asked if they received 5% more budget where would they invest: online (80%), social...

For Enterprise Architecture Professionals

Report:Link Capabilities, Processes, And Value Streams For More Business Impact

Value streams and capability maps are both business architecture tools that can create a platform for strategic discussion and executive decision-making. Architects, business analysts, and process...

• Downloads: 866
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