Forrester

For Marketing Leadership Professionals

Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

• Downloads: 372

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Latin America

Latin American Consumer Technographics®

Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

• Downloads: 106
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For Marketing Leadership Professionals

Tool:Most Financial Firms Allow User Posts On Their Facebook Pages, But Few Respond

For eBusiness & Channel Strategy Professionals

Report:Pleasing Online Travel's Technology Pessimists Can Lead To Greater eBusiness Success

Forty-four million US online leisure travelers do not see a role for technology in their lives. These travel technology pessimists use technology, including the Web, because they have to, not...

• Downloads: 390

For Marketing Leadership Professionals

Tool:Mainstream Digital Music Consumption Remains Chained To The PC

For eBusiness & Channel Strategy Professionals

Report:The State Of US Mobile Banking: 2011

Mainstream Adoption Hinges On Issues With Value, Security, And Support

Mobile banking adoption continues to gather momentum in the US, fueled by strong consumer appetite for smartphones and banks' burgeoning supply of new mobile banking applications, websites, and...

• Downloads: 1488

For Marketing Leadership Professionals

Report:Mobile Marketing: Not The Same On Tablets As On Smartphones

Effective mobile marketing begins with understanding how consumers use the two main types of mobile devices that can deliver rich marketing experiences: smartphones and tablets. This short report...

• Downloads: 1218
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For Marketing Leadership Professionals

Tool:The PC/MP3 Player Orbit Dominates Digital Music Consumption

For eBusiness & Channel Strategy Professionals

Tool:Smartphone Owners Will Be A Primary Target Given Their Use Of Phones For Commerce

For Customer Experience Professionals

Report:Innovation In Health Insurance Customer Experience

How Leading Health Insurers Drive Change Inside And Outside Of Their Walls

The health insurance industry faces discontent from both its consumer and provider customers. With new regulations and an elevated national discourse on health reform, the time for change is now. But...

• Downloads: 991

For eBusiness & Channel Strategy Professionals

Report:eBusiness Professionals In Financial Services: Social Media Is About More Than Just Marketing

eBusiness Has A Key Role In The Understanding And Usage Of Social Media

Forrester recently published an analysis of the social habits of financial service customers along with a scan of current regulations and existing social marketing efforts. Overall, social media...

• Downloads: 576

For eBusiness & Channel Strategy Professionals

Tool:Support Community Readiness Checklist

For eBusiness & Channel Strategy Professionals

Report:The Building Blocks For Social Success In eBusiness

As consumers become more comfortable integrating social tools into their everyday lives, eBusiness leaders seek the right social strategy to achieve their goals. While the benefits of social media...

• Downloads: 898

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Financial Services Online Survey, Q4 2012 (US)

Forrester conducted an online survey fielded in November 2012 of 4,501 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,501), there is 95% confidence...

For Customer Experience Professionals

Report:Consumers Are Leery Of Healthcare Video Visits

Today, healthcare remains a largely in-person proposition, but with the advancement of Internet-based videoconferencing technologies, the possibility of healthcare video visits is becoming a reality....

• Downloads: 303

For eBusiness & Channel Strategy Professionals

Report:Collaborative Advice

Using Digital Touchpoints To Enhance Advisor-Client Relationships

In the past, financial advisors and agents typically didn't involve clients in the advice generation process. They worked their magic behind the scenes and then presented clients with the final...

• Downloads: 340

For eBusiness & Channel Strategy Professionals

Report:Servicing The Multichannel Buyer In Europe

Consumers Have Embraced All Touchpoints, And So Should eBusiness Professionals

Today, European consumers face a wide range of touchpoints and have adopted a complex purchasing journey. These consumers use more than one channel to research and buy a product, and they are...

• Downloads: 646

For eBusiness & Channel Strategy Professionals

Tool:Information-Based Features Still Top The List, But Many Use Transactional Functionality

For Marketing Leadership Professionals

Tool:Multiple Platform Music Use Is Comprised Of Niche Use Orbits

For Marketing Leadership Professionals

Tool:It's Not Just Mac Owners Who Want An iPad

For eBusiness & Channel Strategy Professionals

Report:What Financial Functionality US Consumers Want On Mobile Devices

Nail The Basics To Quickly Expose The Value Of The Channel

In the US, adoption of mobile financial services is rising: 11% of US online adults are now mobile bankers and 7% of those with investment accounts are mobile investors, although just 3% of online...

• Downloads: 1323

For Marketing Leadership Professionals

Tool:Calculating The Media Fragmentation Index

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of The European Online Consumer

An Empowered Report: How Online And Mobile Behaviors Are Changing

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. Our trending data shows that while consumers are continuing to expand their online behaviors,...

• Downloads: 284

For CIO Professionals

Tool:Forecast: US Individuals With Two Or More PCs Or Smartphones Forecast, 2008 to 2016

For Customer Experience Professionals

Report:US Consumers Aren't Enthusiastic About Medical Tourism

In an effort to control skyrocketing health costs, some pioneering health plans and employers are testing the waters of medical tourism by paying for consumers to travel overseas for less expensive...

• Downloads: 167