About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Chris is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on tech-driven business transformation and smart computing and analytics, analyzing the economics and business models of IT suppliers, and emerging trends in technology adoption. Currently, his research is centered on the role of IT in enabling sustainability initiatives and improving corporate environmental responsibility.
Chris has been with Forrester for 13 years as an analyst and research team leader. He led Forrester's US research organization from 2002 to 2006, and he previously led the firm's research efforts in the financial services, automotive, healthcare, and telecom industries. He regularly speaks at industry conferences and Forrester events and is widely quoted in the business and IT industry press.
Prior to joining Forrester, Chris was a principal at GeoPartners Research, doing strategy consulting for leading technology companies. During the 1980s, he was with the investment bank Cowen & Company, where he headed its research coverage of the networking industry. He also worked at The Yankee Group as a telecom industry analyst. He began his career as a member of technical staff at IBM's network software labs.
Chris holds degrees from Harvard's Kennedy School of Government and the University of Pennsylvania.
Processes: The CRM Playbook
This report prescribes solution governance best practices for application development and delivery (AD&D) professionals who implement "cloud" customer relationship management (CRM) solutions. While...

Tools And Technology: The Business Intelligence Playbook
Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...
Supporting Relevant Digital Experiences In The Multichannel World
Organizations have long "personalized" their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...


Forrester recommends using this business intelligence (BI) maturity assessment tool at the beginning of any new strategic BI initiative to help you better understand your current state and strategic...
OpenText And Autonomy Lead The Rich Media Management Pack, With ADAM Software And Adobe Close Behind
The digital asset management (DAM) market is fragmented and in flux. With a myriad of vendors offering anything and everything under the name "DAM," application development and delivery (AD&D)...

Turn The Odd Couple Into The Power Couple
Selecting a digital experience service provider is a complex and stressful task. In many cases, marketing teams select the service providers and oversee product selection, leaving IT to support and...

Delivering Relevant Experiences In The Multichannel World
Firms want to deliver the right experience to the right user at the right time and on the right device — a tricky proposition in this age of device proliferation. The splinternet — and...

Assessment: The Digital Experience Delivery Playbook
This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...
Findings From Forrester's Digital Customer Experience Online Survey
Forrester recently surveyed 233 digital customer experience professionals with decision-making roles in digital experience (DX) technologies, asking them about their strategies for the coming 12 to...
In a world with increasing numbers of rich media assets and a diverse set of distribution channels, content and collaboration (C&C) pros are taking a closer look at rich media management options....

Organization: The Digital Experience Delivery Playbook
Application development and delivery (AD&D) leaders now face a number of challenges as they move to support technology that delivers compelling cross-touchpoint customer experiences, rather than just...

Vision: The Business Intelligence Playbook
Demands by users of business intelligence (BI) applications to "just get it done" are turning typical BI relationships, such as business/IT alignment and the roles that traditional and...
Landscape: The Digital Experience Delivery Playbook
AD&D pros have had an uphill journey to support digitally enabled customer experiences as they navigate the coordination of existing investments and management of a complicated technology ecosystem....
Performance Management: The CRM Playbook
This report outlines the method for defining metrics as part Forrester's solution for application development and delivery (AD&D) executives looking to implement customer relationship management...

Processes: The Digital Experience Delivery Playbook
Organizations still struggle to get the right content to the right consumers at the right time. Outdated technologies, policies, and procedures mean that IT can't keep pace with the business' demands...
Executive Overview: The Business Intelligence Playbook
How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...