About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Chris is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on tech-driven business transformation and smart computing and analytics, analyzing the economics and business models of IT suppliers, and emerging trends in technology adoption. Currently, his research is centered on the role of IT in enabling sustainability initiatives and improving corporate environmental responsibility.
Chris has been with Forrester for 13 years as an analyst and research team leader. He led Forrester's US research organization from 2002 to 2006, and he previously led the firm's research efforts in the financial services, automotive, healthcare, and telecom industries. He regularly speaks at industry conferences and Forrester events and is widely quoted in the business and IT industry press.
Prior to joining Forrester, Chris was a principal at GeoPartners Research, doing strategy consulting for leading technology companies. During the 1980s, he was with the investment bank Cowen & Company, where he headed its research coverage of the networking industry. He also worked at The Yankee Group as a telecom industry analyst. He began his career as a member of technical staff at IBM's network software labs.
Chris holds degrees from Harvard's Kennedy School of Government and the University of Pennsylvania.
New Consumer Viewing Behaviors Force The Industry Into A New Future
Since its invention, TV has beaten back many challenges to retain its place as the king of the media plan. That won't change anytime soon, but the way advertisers plan and buy their campaigns will....
Vision: The Interactive Marketing Agency And Organization Playbook
This report in the interactive marketing agency and organization playbook lays out Forrester's vision for how you should organize internally and in relation to your agency partners: Move from a...
Prepare Now To Reconfigure Your Interactive Agency Roster In 2013
Interactive marketing has matured and mainstreamed as a key element of the marketing mix, but brands' relationships with their interactive agencies haven't. The continuing growth of interactive will...

Landscape: The Interactive Marketing Agency And Organization Playbook
Agencies Reinvented As Mediators Will Win While The Rest Wither
The agency model is crumbling under the weight of continual innovation in digital channels, the changing media behaviors of the always-addressable customer, and marketers' frustration with a siloed...

Landscape: The Interactive Marketing Agency And Organization Playbook
This report of the interactive marketing agency and organization playbook examines the landscape of organizational structures and agency relationships. Three common organizational models have...

The Ultra-Connected Customer Will Upturn Marketing
In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...