Forrester

For Analyst Relations Professionals

Report:Envision Professional Industry Analyst Relations

Vision: The Industry Analyst Relations Playbook

What are the attributes of a first-class AR professional running a first-class AR program? In this report, we visualize the peak of your profession by showing how different it is from commonplace AR....

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For Analyst Relations Professionals

Report:Focus Industry Analyst Relations On Achievable Metrics

AR's Measurement And Achievement Of Sales Contribution Is Improving

Myriad options puzzle industry analyst relations (AR) professionals as they try to measure the value they bring to high-tech vendors and to deliver consistently against related targets. A Forrester...

• Downloads: 365

For Analyst Relations Professionals

Report:It's Time To Engineer AR

On the surface, the primary aim of industry analyst relations (AR) — to influence analysts — is unachievable. The analysts say vendors can't influence them, AR can't buy desired influence...

• Downloads: 317
• Comments: 1

For Analyst Relations Professionals

Report:Industry Analyst Relations And Influence

Influence: The Industry Analyst Relations Playbook

Most valuable AR programs rely, sometimes exclusively, on analysts enhancing the commercial fortunes of the vendors by influencing marketplace players like buyers, partners, journalists, and...

• Downloads: 99
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For Analyst Relations Professionals

Report:Professional Industry Analyst Relations Measurement

Professional measurement is an integral part of fully professional AR; it is not optional. But AR managers get confused about who the measurements are for, as well as what measurements to take, how...

• Downloads: 171
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For Analyst Relations Professionals

Report:Selecting And Preparing AR's Customer References

Customer reference programs are crucial to AR programs that target client advocate analysts — those who guide users and buyers. Yet AR managers report difficulty in connecting analysts to...

• Downloads: 283

For Analyst Relations Professionals

Report:Focus Industry Analyst Relations On Achievable Objectives

Supporting Sales Is The Hardest Challenge For AR

A bewildering array of options besets industry analyst relations (AR) as it tries to identify the value it can bring to a high-tech supplier. A recent Forrester survey shows that AR reports fair...

• Downloads: 262

For Analyst Relations Professionals

Report:Best Practices For Major Analyst Evaluations, Part 3: Interactions With Authors

Branded vendor comparisons from well-known research firms hold a very special place in analyst relations (AR) programs. Excluded vendors want to be included in them, and those already there jockey...

• Downloads: 275

For Analyst Relations Professionals

Report:How To Make Briefing Content Stick

Introducing The Ebbinghaus Briefing Model

Vendors need analysts to remember key facts about their companies, products, services, customer value, and more, but the format of today's briefings and the contexts in which they take place cast...

• Downloads: 493

For Analyst Relations Professionals

Report:Assess The Core Of Your Industry Analyst Relations Program

Assessment: The Industry Analyst Relations Playbook

Analyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next apparent priority. To help, Forrester has distilled AR best practices...

• Downloads: 986

For Analyst Relations Professionals

Report:Best Practices For Major Analyst Evaluations, Part 1: Preparing To Participate

Branded vendor comparisons from well-known research firms hold a very special place in analyst relations (AR) programs. Excluded vendors want to be included in them, and those already there jockey...

• Downloads: 396

For Analyst Relations Professionals

Report:AR And Social Media, Part 1: How To Create A Social AR Strategy

Analyst relations (AR) people are weighing the opportunities and threats posed by social media, but many take a backward approach to developing a social AR strategy and begin with technology-driven...

• Downloads: 447
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For Analyst Relations Professionals

Report:Understand AR's Stakeholder Landscape

Landscape: The Industry Analyst Relations Playbook

The industry analyst relations (AR) tradition of supporting marketing and sales all too easily limits AR when the parent vendor faces greater business challenges elsewhere. Furthermore, whether AR is...

• Downloads: 116
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For Analyst Relations Professionals

Report:Best Practices For Major Analyst Evaluations, Part 2: Getting Started

Branded vendor comparisons from well-known research firms hold a very special place in analyst relations (AR) programs. Excluded vendors want to be included in them, and those already there jockey...

• Downloads: 315

For Analyst Relations Professionals

Report:Deliver Value Beyond Communications AR

Communications (comms) AR — characterized by programs of outreach to analysts with no clearer view of value beyond this — is weak. It's bad for your company, and, if you aspire to a top...

• Downloads: 152
• Comments: 2
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For Analyst Relations Professionals

Report:Forge Valuable AR Programs With FIAR

Strategic Plan: The Industry Analyst Relations Playbook

Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Worryingly, so do some of their bosses. Unfortunately, many struggle because they didn't build plans to...

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For Analyst Relations Professionals

Tool:Sample Inclusion Criteria

For Analyst Relations Professionals

Report:Case Study: Tuning In To Neustar's Briefing Performance Program

The Role Of Active Hosts In Briefing Success

Neustar has dramatically increased the level of analyst acceptances of briefing requests, the coverage it gains from those briefings, and the willingness of analysts to offer help in the form of...

• Downloads: 152

For Analyst Relations Professionals

Report:Best Practices For Major Analyst Evaluations, Part 4: Managing The Results

Branded vendor comparisons from well-known research firms hold a very special place in analyst relations (AR) programs. Excluded vendors want to be included in them, and those already there jockey...

• Downloads: 275

For Analyst Relations Professionals

Report:AR's Opportunity To Deliver Publication-Ready Content

Analyst relations (AR) managers want to influence what analysts write and present. Yet they miss the opportunity to supply publishable content because they send stock collateral instead, and they...

• Downloads: 232

For Analyst Relations Professionals

Report:Understand Why There's No One-Size-Fits-All AR Program

Business Impact: The Industry Analyst Relations Playbook

It's understandable that AR newcomers think — or maybe just hope — that there's a one-size-fits-all AR program that they can apply to their companies. After all, they're short on money,...

• Downloads: 450

For Analyst Relations Professionals

Report:Extract Maximal Benefit From Your AR Value Statement

AR managers struggle to build value-driven AR plans, let alone to articulate any resultant business value in crisp statements that convince executives of AR's worth. But the plan and the value...

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For Analyst Relations Professionals

Report:Case Study: BMC Software Implements Precision AR

As a surgeon's scalpel is to a hacksaw, so BMC Software's precision AR strategy is to the more generic AR approaches of other firms. Clear, focused goals ensure that the AR team wastes no time on...

• Downloads: 252

For Analyst Relations Professionals

Tool:Analyzing An AR Value Statement

For Analyst Relations Professionals

Report:AR And Social Media, Part 3: Beginners Start Here

Analyst relations (AR) professionals are weighing the opportunities and threats posed by social media, but many take a backward approach to developing a social AR strategy. They often begin with...

• Downloads: 218
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