Forrester

For Infrastructure & Operations Professionals

Report:Capacity Management In A Virtual World

Transforming The Traditional Process To Serve Virtualization Imperatives

Traditional capacity planning is seen as an exercise in forecasting the alignment of hardware resources to enterprise activity growth. Cheap systems meant that this was eventually considered to have...

• Downloads: 781

For Marketing Leadership Professionals

Blog:2010 mobile trends

Having reviewed the 2009 trends, it’s now time to make some predictions for 2010! I’m not going to say that 2010 will be “the year of mobile” or “the year of mobile...

For CIO Professionals

Report:IBM's Bid For Sun Is About More Than Just Solaris And Java

Sun's Innovations Can Improve IBM's Prospects Outside Enterprise Markets

Vendor strategists are calling Forrester asking what we make of the possibility of IBM buying Sun Microsystems. The conventional wisdom is that IBM wants to capture the Solaris/SPARC customer base to...

• Downloads: 365

For Vendor Strategy Professionals

Blog:My Issue With ITIL

I received a comment from a Forrester client about ITIL and BSM, and their respective potential influence on each other. Most notably whether BSM was the only mean to implement ITIL. My background is...

For Customer Experience Professionals

Report:What Consumers Want From Automotive Web Sites In 2009

Forrester recently asked more than 4,500 consumers why they visit auto manufacturer sites. While most site visitors come to perform basic research activities, users expect to find less-trafficked...

• Downloads: 744

For Chief Information Officer Professionals

Blog:Can IT Emerge From This Period In Better Shape Than Ever?

by Sharyn Leaver A recent Forrester snap-survey shows that 41% of IT decision-makers are seeing their relationships with business peers strengthen in response to economic conditions. And only 13%...

For Customer Insights Professionals

Blog:Influence Is A Complicated Metric

Last month we published our research on Influence Measurement – a dive into consumers' influence over brands and the benefits it provides marketers who can identify a customer's...

For Customer Experience Professionals

Blog:Why Your Website Still Matters

The explosion of smartphones and tablet computers has companies frantic to build useful apps for serving their customers. Forrester agrees that companies should be building ways for customers to...

For Customer Experience Professionals

Report:Executive Q&A: Net Promoter Score

Net Promoter has become a popular term. But many firms don't understand exactly what it is and how to use it most effectively. This Q&A document examines some frequently asked questions and should...

• Downloads: 725

For Chief Information Officer Professionals

Blog:Watch Out For A Potential Glut Of “Dark Cloud” IaaS

Back during the dot.com boom years, existing telcos and dozens of new network operators, especially in western Europe and North America, laid vast amounts of fiber optic networks in anticipation of...

For Marketing Leadership Professionals

Report:Consumers Fancy Devices With Style

Two Years Into The Age Of Style, Aesthetics Continue To Grow In Importance

In 2007, Forrester announced the emergence of an Age of Style in consumer PCs, in which style and visual design would take center stage. Two years later, as consumer electronics products such as PCs...

• Downloads: 396

For Chief Information Officer Professionals

Blog:CIOs: A Unified Strategy For Mobile Engagement Is The Best Way To Succeed

It’s hard to miss the buzz around mobile. Smartphones equipped with near field communications to instantly share video and voice control to allow for a handsfree web experience.New tablets like...

For Marketing Leadership Professionals

Blog:Defining Earned, Owned And Paid Media

The terms "earned, owned and paid (aka bought) media" have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive...

For Application Development & Delivery Professionals

Report:Revamp Your Organization For Agile And Lean

Skills And Staffing: The Agile And Lean Playbook

This report outlines the skills and staffing part of Forrester's solution for application development and delivery (AD&D) executives working on Agile and Lean. It is designed to help AD&D execs act...

• Downloads: 876

For eBusiness & Channel Strategy Professionals

Survey:European Online Media, Marketing, Retail and Travel Survey Q3 2007 DE Study

This survey is representative of the European online population aged 16 and over. The consumer topics covered include general behavior toward technology, internet access and home access type, online...

For Content & Collaboration Professionals

Client Inquiry:What Companies Are The Natural Language Processing Players?

What companies are the players in natural language processing (NLP) that enhance search on websites? How do they differ from open source equivalents? Do they have APIs that allow integration with...

For Vendor Strategy Professionals

Blog:Do you have a strategy?...

... is one of the fundamental questions we ask in our strategy & global trends 2009 online survey. With this survey we want to get a better understanding on how you as vendor strategist have set or...

For Application Development & Delivery Professionals

Report:The Four Decision Factors For Open Source Enterprise Content Management

Open source enterprise content management (ECM) initiatives are common in small and medium-sized businesses (SMBs) or in department-level projects. Yet information and knowledge management (I&KM)...

• Downloads: 859

For Vendor Strategy Professionals

Blog:Oracle, Sun and the European Union

The European Union is very cautious and thorough. Approving the acquisition of Sun by Oracle is a lengthy process where all grievances are examined an judged. Michael Widenius, the "father" of MySQL...

For Data Insights Professionals

Blog:Introducing Forrester's Market Insights Professionals Community

It’s a great pleasure to announce that Forrester has launched an online community for Market Insights Professionals today. This community will focus on the key business challenges that Market...

For Customer Experience Professionals

Report:How Loyal Are Consumers? Not Very

Repurchasing, Switching, And Making Recommendations Across 12 Industries

We surveyed more than 4,500 US consumers to find out about the strength of their relationships with companies across 12 industries. Our analysis looked at three areas of loyalty: the willingness to...

• Downloads: 687

For CIO Professionals

Report:Service Provider Strategists: Take Converged Service Delivery To The Next Level!

Exactly one year ago, Forrester outlined its vision for how a new service delivery paradigm, referred to as Converged Service Delivery (CSD), would start to enable the converged end-to-end service...

• Downloads: 177

For Application Development & Delivery Professionals

Blog:BI Tug of War

by Boris Evelson. There’s tug of war going on in the world of BI. On the one hand we have IT whose mission it is to manage and protect enterprise information assets, and on the other side there...

For Business Process Professionals

Client Inquiry:Call Center: From Administration To Selling Activity

We believe we can increase sales with our call centers in our direct marketing organization if we can figure out how to transform our phone interactions into selling activities instead of...

For Marketing Leadership Professionals

Report:Technographics® Insight: Word-Of-Mouth Youths Are Active Online And Comfortable With Their Mobile Devices

This Technographics Insight looks at ‘Word of mouth’ youths in the US. It examines their online and social networking behaviors, mobile behaviors and preferred communication channels for interacting...