Forrester

For Marketing Leadership Professionals

Report:Three Ways To Find, Create, And Energize Advocates

Promote, Find, And Attract The Mass Influencers Who Matter

Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share...

• Downloads: 1016

For CIO Professionals

Report:The State Of Enterprise IT Services: 2009

Business Data Services North America And Europe

As the global economic downturn continues to put pressure on IT budgets, companies are taking a variety of measures to get more value for the money spent on IT services. But unlike the last recession...

• Downloads: 2130

For Marketing Leadership Professionals

Report:Lower Prices, Better Devices, And The Democratization Of The TV Market

Forget the 1950s: Consumers are living in the golden era of television, whatever the problems of the broadcast TV industry. Not only do consumers have more control over when and where they watch TV,...

• Downloads: 199