Forrester

Why Read This Report

Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's social technology initiatives fall well short of their transformational potential. Smart business and technology leaders are rethinking business strategy to create a "social business" — moving beyond linear, process-driven organizations to create new, dynamic, networked businesses that focus on customer value. These new organizations are capable of empowering and connecting people in new ways to create value in the marketplace. These social businesses change the competition and set new standards for how companies, governments, and nonprofits deliver value. Forrester's Social Business And Collaboration playbook provides a step-by-step guide to helping your organization create and execute successful social business strategy through systems of engagement.