CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Marketing Leadership Professionals

Connected TVs Need To Sharpen Their Value Proposition

TV Makers Can't Reinvent TV Without Dramatic Steps

Latest Update: December 17, 2009

By Laurence Meyer with J. P. Gownder, James L. McQuivey

  • 528 downloads
  • 0 comments
  • Rating:

Why Read This Report

Connected TVs offer a huge advantage compared with legacy interactive TV and Internet TV platforms; they will also be in more than one-third of European TV households by 2014. With more than 150 million potential European users in 2014, connected TVs will attract new digital content providers and advertisers and will contribute to a transformation of the TV experience. However, connected TVs could still fail here: Consumer electronics (CE) manufacturers currently face challenges around the value proposition, standardization, and business roles and models, as well as competition from traditional pay-TV offerings. To win, TV product strategists at CE manufacturers should first opt for connected-TV systems that really blend broadcast and broadband. They should also focus on over-the-top (OTT) video services delivery and involve advertisers in the ongoing debate.
Tags: Broadcast Television, Consumer Electronics & Technology, IPTV, Manufacturing, Media & Entertainment, Television
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart