About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.
Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.
Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.
Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.
Vision: The B2B Online Community Playbook
This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...
Tech Marketers Have A New Buyer And Channel To Consider
Businesses engaged in digital marketing will seek a new generation of service provider — one that combines technology competence with marketing strategy and digital creativity. These providers...
Hosters And Tech Vendors Are Drafting Amazon's Slipstream
The infrastructure-as-a-service (IaaS) cloud business, with its high margins, is a strong attractant to a slew of provider channels. But customers view different provider types differently in terms...

Your company is likely losing a sizable number of opportunities in your pipeline because your sales teams have not successfully communicated a clear road map for executives on how they will realize...

Emerging Opportunities And Imperatives For An IT Industry In Transformation
Rather than quietly maturing into middle age as it enters its seventh decade, the information and communications technology (ICT) industry is continuing to evolve rapidly. The ICT landscape is roiled...
Landscape: The Channel Partner Loyalty Playbook
Every few years, channel partners reassess their vendor portfolios and determine how much to invest in each of their relationships. The tech industry ecosystem is now in that state, and tech vendors...
Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into two...
Executive Overview: The Open Innovation Playbook
Product innovation isn't just a nice-to-have; it's a must-have, particularly in light of the rapid changes taking place at the intersection of technology and consumer behavior. Product strategists...
Executive Overview: The Lead-To-Revenue Playbook
In 2010, Forrester introduced the term "lead-to-revenue management" (L2RM) to categorize a set of integrated processes, goals, and metrics that frame marketing practices from lead generation to sales...
Benchmarks: The Open Innovation Playbook
Co-creation is a key pillar of corporate open innovation initiatives. In Q1 2011, Forrester surveyed 212 product strategy professionals about whether and how social media assets within their...

Is it standard practice for a SaaS vendor to require a prospective customer to pay a full year's worth of fees even though the prospect will not begin to use the SaaS offering until midyear?
Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing and consumer mobile devices, today's digital products have evolved from...

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty
Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...
To accelerate the work of sales enablement professionals in overhauling sales battle cards, Forrester organized a group of experienced practitioners who helped create Forrester’s battle card...

Analyst relations (AR) people are fretting about the opportunities and threats posed by social media, their worries fed by uncertainty about which aspects of social media will be important and how....

Banking channel use is changing in France as customers slowly turn away from traditional channels like branches and the telephone to use digital channels like Internet and mobile banking. Digital...

Responding To Rising Customer Expectations Requires New Approaches
Organizations are struggling to deal with the increasing need to improve the customer experience. They must not only deliver best-in-class products and services, but also optimize the quality of the...

Professional measurement is an integral part of fully professional AR; it is not optional. But AR managers get confused about who the measurements are for, as well as what measurements to take, how...

In Asia, the CIO no longer has sole responsibility for making tech investment decisions. Consumerization and the increasing role of technology as a business enabler are pushing...

This report is designed to give technology sales enablement professionals an introduction to the sales operations role, as well as an overview of the general concerns facing people in this position....

Vision: The Open Innovation Playbook
A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation...
How B2B CMOs Can Determine When To Put Resources Closer To Customers
When thinking about how to organize their marketing departments, business-to-business (B2B) CMOs face constant tension regarding the decision to put marketing resources closer to the customers and...

Refine Your App Strategy In Anticipation Of The Second Wave
The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

This report is designed to give sales enablement professionals an introduction to the vice president (VP) of sales role as well as an overview of the general concerns facing people in this position....

Why And How To Shift From Incremental Improvement To Transformation
Business executives expect the CIO to help continuously improve processes by implementing major software suites, developing new apps, or enhancing existing processes. Spurred by the great recession,...
