Connie Moore

Vice President, Principal Analyst serving CIOs

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.

Previous Work Experience

Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.

Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.


Education

Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.

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  • eBusiness & Channel Strategy
  • Past 18 months
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Technologies That Drive Sales

    Tools And Technology: The Mobile eBusiness Playbook

    New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

    • Downloads: 1347
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Messaging Vendor Overview

    Making Smart Decisions To Support Your Business Needs

    This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an...

    • Downloads: 685
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Home Buying With Mobile Augmented Reality

    Commonwealth Bank Generates Leads With Convenient Mobile Services

    Commonwealth Bank of Australia is generating 1% of its overall mortgage leads by using mobile augmented reality (AR) within a homebuyer's research application to enhance its home-buying service. This...

    • Downloads: 404
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  • For eBusiness & Channel Strategy Professionals

    Charts & Figures:The Application Offers A Comprehensive Tool Kit For Homebuyers

  • For eBusiness & Channel Strategy Professionals

    Report:Why eBusiness Pros Need A Five-Year Plan

    Mobile Services And Technology Development Approaches Must Consider Future Needs

    Press and vendors hype the Web, evolving technologies such as HTML5, middleware platforms, and tactics like responsive design as the answer to mobile fragmentation and the associated costs of...

    • Downloads: 355
    • Comments: 2
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  • For eBusiness & Channel Strategy Professionals

    Blog:How Important Is Getting Your App On Your Customer's Phone?

    I'm traveling to Atlanta next week. Today - Friday - I decided late in the day to book a hotel room finally.  I'm sitting at my desk. I'm figuring there will be some time on hold....

    • For eBusiness & Channel Strategy Professionals

      Blog:Who Is That Crazy Lady In Macy's? (A Mobile Augmented Reality Story)

      It's me. I was in Macy's last Saturday morning checking out the augmented reality (AR) app, "Believe Magic." I got a lot of stares. At one point, I had a small audience as I danced about and...

      • For eBusiness & Channel Strategy Professionals

        Report:Mobile eBusiness Key Performance Measurements

        Benchmarks: The Mobile eBusiness Playbook

        Like mobile measurement, mobile benchmarking is still in its infancy. Hard-to-come-by benchmarks challenge eBusiness and channel strategy professionals to understand how their investment levels...

        • Downloads: 616
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      • For eBusiness & Channel Strategy Professionals

        Report:The Future Of Mobile eBusiness Is Context

        Vision: The Mobile eBusiness Playbook

        Consumers will adopt and use convenient services and products. In mobile, this translates to services that offer immediacy and simplicity through a highly contextual experience. The ability to...

        • Downloads: 1645
      • For eBusiness & Channel Strategy Professionals

        Blog:Augmented Reality - Using Games As A Marketing Tool To Drive Traffic To Your Physical Locations

        This is my last, "I saw this cool thing in mobile today" blog for the week. Check out this video.  The video is called "Field Trip" and shows off some of the features of Google's Field Trip...

        • For eBusiness & Channel Strategy Professionals

          Blog:Google Acquires Waze: What It Means

          Maps are only growing in importance as they become the primary portal on mobile phones for a growing list of information and services. As Apple showed us last year, it's critical to own maps -...

          • For eBusiness & Channel Strategy Professionals

            Blog:Why Can't I Get Service IF I Don't Own An iPhone?

            There are several things that caught my attention about this article -    1) The iPhone displayed as part of the overall cover story photo. The service doesn't work without a mobile...

            • For eBusiness & Channel Strategy Professionals

              Blog:2012 Mobile Trends: What’s On Your Strategic Roadmap?

              Let’s take a step back, first. You started as the “mobile person” two to three years ago. You siphoned a hundred thousand dollars or so from the eBusiness team budget and got a...

              • For eBusiness & Channel Strategy Professionals

                Report:2013 Mobile Trends For eBusiness Professionals

                Landscape: The Mobile eBusiness Playbook

                With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

                • Downloads: 720
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              • For eBusiness & Channel Strategy Professionals

                Blog:In Canada, Mobile Initiatives Show A Positive Impact On ROI

                Last week, we had the opportunity to have a conversation with one of the world’s, and certainly Canada’s, largest premier coalition loyalty programs, the AIR MILES Reward Program. It has...

                • For eBusiness & Channel Strategy Professionals

                  Report:The State Of Mobile Technology Adoption: 2013

                  A Benchmarking Guide For eBusiness Professionals

                  Mobile technology for both hardware and software is experiencing a frenetic pace of change. The definition of table stakes or "being in the game" is constantly moving. eBusiness professionals have...

                  • Downloads: 206
                • For eBusiness & Channel Strategy Professionals

                  Report:The State Of Mobile Technology Adoption

                  A Benchmarking Guide For eBusiness Professionals

                  Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

                  • Downloads: 1037
                  • Rating:
                • For eBusiness & Channel Strategy Professionals

                  Blog:Mobile Efforts Are Starved For Funding

                  Forrester just released a new report, “The State Of Mobile Technology Adoption.” The report will allow eBusiness professionals to benchmark their annual spending, mobile services, and...

                  • For eBusiness & Channel Strategy Professionals

                    Report:The Future Of Mobile Messaging

                    eBusiness Professionals Must Prepare For New Messaging Paradigms

                    Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets....

                    • Downloads: 552
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                  • For eBusiness & Channel Strategy Professionals

                    Blog:Using Mobile Phones To Augment Our Reality

                    I was standing out in Union Square in San Francisco a couple of weeks ago. It brought back memories of my "crazy lady in Macy's" journey. This time, I was standing on the sidewalk in front of...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:What You Can Learn From Facebook's Approach And Mistakes In Building Mobile Services

                      I listened to the Mark Zuckerberg interview from the  TechCrunch Disrupt event in San Francisco this week.  There were a few choice quotes (I'll paraphrase them here - these are not...

                      • For eBusiness & Channel Strategy Professionals

                        Report:Executing End-To-End Mobile Services

                        Best Practices: The Mobile eBusiness Playbook

                        Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undertaken...

                        • Downloads: 870
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                      • For eBusiness & Channel Strategy Professionals

                        Blog:2013's Must Read On Mobile Application Development

                        How many of you are still outsourcing your mobile application development because your internal technology "just doesn't get it"? I interviewed 25 eBusiness professionals in 2012 about their...

                        • For eBusiness & Channel Strategy Professionals

                          Report:Mobile Opportunities For Brick-And-Mortar Establishments In Canada

                          Mobile will fundamentally change consumer behavior in local establishments in the decades to come. It already generates substantial web traffic for consumer-facing companies and is increasingly...

                          • Downloads: 217
                        • For eBusiness & Channel Strategy Professionals

                          Report:Mobile Mandate For eBusiness Professionals

                          Business Case: The Mobile eBusiness Playbook

                          Mobile offers eBusiness professionals the opportunity to engage with consumers at every step of their purchasing journeys, from upper-funnel demand generation through replenishment or repeat...

                          • Downloads: 905
                          • Comments: 1
                          • Rating:
                        • For eBusiness & Channel Strategy Professionals

                          Report:A Systematic Approach To Mobile Strategy

                          Strategic Plan: The Mobile eBusiness Playbook

                          Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

                          • Downloads: 4236
                         
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