Connie Moore

Vice President, Principal Analyst serving CIOs

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.

Previous Work Experience

Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.

Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.


Education

Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.

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  • Kim Celestre
  • For Marketing Leadership Professionals

    Blog:Show Off Your Innovation, Creativity, and Brilliance. Enter the 2011 Groundswell Awards!

    The 2011 Forrester Groundswell Awards is in full swing and the deadline for entries is August 3. This is right around the corner, so I am posting a "shout out" to all of you fellow B2B tech marketers...

    • For Marketing Leadership Professionals

      Blog:How Is Social Impacting Your Business? Join Our #IVJam Tweet Jam On Monday, March 12!

      I am honored to be at InsideView's Insider Summit on Monday, March 12 at 9:15am PT to host a keynote and tweet jam. Join me and my fellow analysts, @ZacharyRD, @loriwizdo, @JRSilber,...

      • For Marketing Leadership Professionals

        Blog:C3 Gets An Impressive Start As It Evolves From Idea To Startup

        Recently, I had the opportunity to meet with the C3 leadership team in their San Mateo, CA, headquarters. Many of you may not be familiar with C3, as they have been operating in stealth mode for the...

        • For Interactive Marketing Professionals

          Charts & Figures:Align Community Marketing With The Journey

        • For Marketing Leadership Professionals

          Report:Socializing The Technology Adoption Cycle

          B2B Marketers Can Influence Buyers' Adoption Stages With Social Media

          Technology marketers face the ongoing challenge of how to align content touches with their customers' preferences for information sources. Social media heightens this challenge because poorly aligned...

          • Downloads: 388
        • For Marketing Leadership Professionals

          Report:Align Your B2B Community Marketing With Your Customers' Life Cycle

          How, Why, And When Your Buyers Tap Into Communities

          Communities provide the interactions and content that buyers seek when they want to discover, explore, and engage with a brand. But business-to-business (B2B) marketers often hesitate to interact...

          • Downloads: 113
        • For Marketing Leadership Professionals

          Report:Social Media Amplifies Your B2B Buyers' Experiences

          Incorporate Social Media Intelligence To Influence The Perception Of Your Tech Brand

          In today's digital and social age, your customers' perception of your brand is shaped by their total personal experience as well as the experiences of others. Social media amplifies these experiences...

          • Downloads: 609
          • Rating:
        • For Marketing Leadership Professionals

          Tool:In-Person Events Increase In Importance During Vendor Selection

        • For Marketing Leadership Professionals

          Report:Market Overview: 2011 Social Media Platforms For B2B Tech Marketing

          Despite A Dynamic Landscape And Confusing Buzzwords, B2B Tech Marketers Can Select The Platforms That Best Meet Their Needs

          The large and diverse ecosystem of social media platform technologies is undergoing rapid change. As customer needs and technologies evolve, suppliers are feverishly consolidating, integrating, and...

          • Downloads: 1326
        • For Marketing Leadership Professionals

          Blog:Jump Start Your Online Community

            Over 40% of business technology decision-makers indicate that support forums, discussion forums, and professional social networks influence them throughout their online journey. Yet many...

          • For Marketing Leadership Professionals

            Report:2012 Social Technographics® Of Your B2B Community Prospects

            Landscape: The B2B Online Community Playbook

            B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

            • Downloads: 408
            • Comments: 4
            • Rating:
          • For Marketing Leadership Professionals

            Report:The Essential Steps To Community Success

            Road Map: The B2B Online Community Playbook

            In this report, we provide you with a comprehensive road map to guide you through each essential step to build a strategy to revive your current online community or to launch a new one. Follow this...

            • Downloads: 234
            • Comments: 2
            • Rating:
          • For Marketing Leadership Professionals

            Blog:Product Launch Metamorphosis: From Introverted To Social Butterfly

            Product launches often have a reputation for being constrained by tightly managed internal processes, cross-organizational misalignment, and closed communication loops. So how does a tech...

            • For Marketing Leadership Professionals

              Report:Your Community Upgrade: From Experiment To Strategic Approach

              Vision: The B2B Online Community Playbook

              This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...

              • Downloads: 521
              • Comments: 1
            • For Marketing Leadership Professionals

              Blog:Introducing CLICK For Customer Communities

              Join me for an interactive webinar on Tuesday, March 27 at 10am PT/1pm ET on a new Forrester framework for building an online community called "CLICK." CLICK is a new approach tech marketers can use...

              • For Marketing Leadership Professionals

                Blog:You Get Out Of Your Community What You Put Into It.

                For the first time since I started my analyst role at Forrester in 2011, community conversations have surpassed social media conversations during my client meetings. Online communities and...

                • For Marketing Leadership Professionals

                  Blog:Submit Your Entry For Forrester's 2012 Groundswell Awards!

                  Today we officially launched Forrester's 6th annual Groundswell Awards! Since I cover B2B tech social media/online community research, I am always looking for interesting examples of how B2B...

                  • For Marketing Leadership Professionals

                    Report:2011 Social Technographics® For Business Technology Buyers

                    Technology Marketers Must Prepare For The Coming Storm

                    Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing...

                    • Downloads: 1122
                  • For Marketing Leadership Professionals

                    Report:The New Year Of Social Marketing

                    2012 Investment In Social Media And Communities Remains Strong

                    Tech marketers may not be forthcoming about their organizations' New Year's resolutions, but Forrester's Q4 2011 B2B Marketing Organizations And Investments (MOI) Survey provides strong indicators...

                    • Downloads: 481
                    • Rating:
                  • For Marketing Leadership Professionals

                    Blog:The Tech Marketer's Guide To The Social Media Platform Universe

                    A few months ago, our research team embarked on an important quest: to help B2B tech marketers make sense out of the confusing ecosystem of social media platforms and tools. This ecosystem is fraught...

                    • For Marketing Leadership Professionals

                      Blog:Top Twelve B2B Tech Social Marketing Highlights Of 2012

                      Last January, I kicked off 2012 with a report titled “The New Year Of Social Marketing”. The theme of that report was that B2B marketers would begin to emphasize the “social”...

                      • For Marketing Leadership Professionals

                        Blog:B2B Marketers, It's Time To Influence Your Community Strategy With CLICK

                        Yesterday, I spent a good portion of the day with a Bay Area community platform vendor's exec and management team.  We discussed the current and future state of online communities, spoke...

                        • For Marketing Leadership Professionals

                          Report:How To Interact With Tech Community Members

                          Tech Marketers Can Guide BT Buyers To Positive Business Outcomes Through Community Interactions

                          Many tech B2B companies have realized that a strategy of "build the community and they will come" typically fails. Choosing the right content, understanding members' linkages and interactions, taking...

                          • Downloads: 253
                        • For Marketing Leadership Professionals

                          Blog:A Wild And Crazy Week For Technology Marketers

                          I am back from a very relaxing vacation on the Oregon coast and cannot believe all that has happened during that short time. Google purchases Motorola, HP gets out of the PC business, an...

                          • For Marketing Leadership Professionals

                            Blog:You Get Out Of Your Community What You Put Into It.

                            For the first time since I started my analyst role at Forrester in 2011, community conversations have surpassed social media conversations during my client meetings. Online communities and...

                            • For Marketing Leadership Professionals

                              Blog:The Art Of Listening

                              "It is the province of knowledge to speak, and it is the privilege of wisdom to listen" - Oliver Wendell Holmes I had the privilege of wisdom to listen to many individuals from various B2B and B2C...

                               
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