Connie Moore

Vice President, Principal Analyst serving CIOs

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.

Previous Work Experience

Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.

Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.


Education

Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.

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  • Andy Hoar
  • For eBusiness & Channel Strategy Professionals

    Blog:US B2B eCommerce Sales To Reach $559 Billion By The End Of 2013

    Today Forrester is releasing a report entitled “Key Trends in B2B eCommerce for 2013” that, for the first time in over 10 years, sizes the US business-to-business (B2B) eCommerce market...

    • For eBusiness & Channel Strategy Professionals

      Blog:The New Normal – Light Spending, Heavy Coupon Usage

      A few days ago, online coupon site Retailmenot.com released results from its inaugural holiday edition Shoppers Trend Report. A combination of consumer trend data pulled from activity on...

      • For eBusiness & Channel Strategy Professionals

        Blog:AmazonSupply . . . Amazon's Camel's Nose Under The B2B eCommerce Tent?

        For years the cognoscenti have speculated that Amazon would make an official move into B2B eCommerce. Well . . . they’re finally right. Just a few days ago, Amazon launched their first...

        • For eBusiness & Channel Strategy Professionals

          Charts & Figures:Most B2B eCommerce Employees Are Assigned By The Organization

          Organization: The B2B eCommerce Playbook

        • For eBusiness & Channel Strategy Professionals

          Blog:15 Minutes Into The Future

          I often tell audiences that if you want to see the future of B2B eCommerce, look to the present and recent past of B2C eCommerce. Be it personalization, robust search, or targeted pricing, B2B...

          • For eBusiness & Channel Strategy Professionals

            Report:Five Keys To Effective B2B eCommerce

            Strategic Plan: The B2B eCommerce Playbook

            Building a world-class B2B eCommerce business is a process. It takes time, and it costs money. But whatever process you follow to build your B2B eCommerce business, you will find five key issues...

            • Downloads: 245
            • Rating:
          • For eBusiness & Channel Strategy Professionals

            Blog:The Art and Science of Building a World-Class B2B eCommerce Business

            B2B eCommerce executives today don’t lack for data. What they’re screaming for is insight. With our new playbooks framework, busy executives can go to one place to dip their toes in a...

            • For eBusiness & Channel Strategy Professionals

              Report:Top Three Ways Manufacturers Can Drive Higher Conversion Rates Through The Online Retail Channel

              A Joint Study With Channel Intelligence Examines Best Practices Regarding Online Conversion

              To better understand how manufacturers can increase the ultimate conversion rate on leads they send to online retailer websites, Forrester teamed up with Channel Intelligence to analyze the patterns...

              • Downloads: 503
            • For eBusiness & Channel Strategy Professionals

              Report:Best Practices Case Study: B2B Ratings And Reviews

              Processes: The B2B eCommerce Playbook

              As B2B organizations embark on an eCommerce path, there are many features, functions, and interfaces from which to choose to maximize their business opportunity. Separating the wheat from the chaff...

              • Downloads: 555
              • Rating:
            • For eBusiness & Channel Strategy Professionals

              Report:Thrive By Adopting Proven B2C Principles

              Road Map: The B2B eCommerce Playbook

              Science fiction writer William Gibson once said: "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have been...

              • Downloads: 894
              • Rating:
            • For eBusiness & Channel Strategy Professionals

              Blog:Ways Manufacturers Can Drive Higher Conversion Rates Through The Online Retail Channel

              In a keyword-driven Web world, brand manufacturers get more than their fair share of Web shopping traffic.  But because most manufacturers maintain a relatively small direct-to-consumer...

              • For eBusiness & Channel Strategy Professionals

                Blog:“Cyber Friday”

                When we think about the Thanksgiving weekend and online sales, we’re conditioned to think "Cyber Monday."  But now there’s another online sales story to report -- Black Friday....

                • For eBusiness & Channel Strategy Professionals

                  Report:Optimizing The Affiliate Channel For Deal-Driven Customers

                  Traffic Has Increased And The Channel's Matured, But Proving Incrementality Remains A Challenge

                  Customers are flocking to affiliate deal sites that offer promotional coupons and offer codes. The slowdown in the economy, advances in technology, and a more favorable consumer mindset toward...

                  • Downloads: 407
                • For eBusiness & Channel Strategy Professionals

                  Report:Organizing For World-Class B2B eCommerce

                  Organization: The B2B eCommerce Playbook

                  Conventional wisdom has it that building an effective business-to-business (B2B) eCommerce organization today consists of modeling an operation after successful business-to-consumer (B2C) eCommerce...

                  • Downloads: 472
                  • Rating:
                • For eBusiness & Channel Strategy Professionals

                  Blog:Magnificent Mile - Yes. Multichannel Mile…Still A Work in Progress

                  Recently two colleagues of mine, Patti Freeman Evans and Martin Gill, put their respective cities’ shopping meccas to the multichannel test.  The question: To what extent were bricks and...

                  • For eBusiness & Channel Strategy Professionals

                    Report:Three Rules For Averting Costly Coupon Fraud And Coupon Abuse

                    • Downloads: 212
                  • For eBusiness & Channel Strategy Professionals

                    Report:Do Check-Ins Really Drive Checkouts?

                    Check-Ins Alone . . . No. But When Combined With Compelling Offers . . . Yes.

                    Although currently used by only 5% of US online adults who own cell phones, services that allow consumers to "check in" on their mobile phones at retail locations are used by 11% of US online...

                    • Downloads: 567
                  • For eBusiness & Channel Strategy Professionals

                    Report:Building A World-Class B2B eCommerce Business

                    Executive Overview: The B2B eCommerce Playbook

                    Although some eBusiness and channel strategy professionals are very mature in their understanding and execution of business-to-business (B2B) eCommerce, most organizations are still in the early...

                    • Downloads: 419
                    • Rating:
                  • For eBusiness & Channel Strategy Professionals

                    Blog:Optimizing the Affiliate Channel for Deal-Driven Customers

                    With consumers increasingly looking for discounts online and flocking to horizontal coupon sites (e.g. ShopatHome and RetailMeNot), vertical coupon sites (e.g. TechBargains), and cashback sites (e.g....

                    • For eBusiness & Channel Strategy Professionals

                      Report:Using ACTIVE Strategies To Optimize Execution

                      Continuous Improvement: The B2B eCommerce Playbook

                      B2B eCommerce organizations too often fixate on the vision and objectives associated with a plan to the exclusion of thinking through the critical details of the execution. In fact, most B2B...

                      • Downloads: 174
                      • Rating:
                    • For eBusiness & Channel Strategy Professionals

                      Report:The Case For Channel-Shifting Customers Online

                      Business Case: The B2B eCommerce Playbook

                      Business-to-business (B2B) companies know they can generate revenue and save money by migrating their offline customers online. The question is, how much and under what circumstances? Forrester...

                      • Downloads: 247
                      • Rating:
                    • For eBusiness & Channel Strategy Professionals

                      Report:Evaluating Your B2B eCommerce Development

                      Assessment: The B2B eCommerce Playbook

                      Because very little third-party benchmarking data exists for B2B eCommerce sites, B2B eCommerce professionals can't easily determine industry best practices or effectively compare themselves to...

                      • Downloads: 628
                      • Rating:
                    • For eBusiness & Channel Strategy Professionals

                      Blog:The Unemployment Rate Fell On Friday . . . But Don’t Brace For A Surge In Holiday Spending

                      The US unemployment rate fell on Friday to its lowest level since March 2009 (http://www.bls.gov/news.release/empsit.nr0.htm). And on paper...that’s a very good thing.  But before we get...

                      • For eBusiness & Channel Strategy Professionals

                        Report:Key Trends In B2B eCommerce For 2013

                        Landscape: The B2B eCommerce Playbook

                        Customer-facing front-end business-to-business (B2B) eCommerce is poised to reach $559 billion in US sales by the end of 2013. A part of the B2B eCommerce playbook, this report outlines the landscape...

                        • Downloads: 968
                        • Rating:
                      • For eBusiness & Channel Strategy Professionals

                        Blog:Lessons Learned: What B2C eCommerce Can Teach B2B

                        In our new report, B2B eCommerce: Going from Surviving to Thriving By Adopting Proven B2C Principles, we assess the current state of B2B eCommerce, what impact B2C has had on customers’...

                         
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