Connie Moore

Vice President, Principal Analyst serving CIOs

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.

Previous Work Experience

Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.

Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.


Education

Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.

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  • Robert Brosnan
  • For Customer Insights Professionals

    Client Inquiry:Acquisitions: Another Disruptive Force For Marketing Technologists

    What off-the-shelf tools provide life-cycle analysis? In a recent article of yours (Forrester's July 12, 2011, "Acquisitions: Another Disruptive Force For Marketing Technologists" report), you made...

    • For Customer Insights Professionals

      Blog:Just Published: The Forrester Wave: Cross-Channel Campaign Management, Q1 2012

      Cross-channel campaign management (CCCM) tools face mounting pressure to evolve in the face of continuous, interactive, customer-led dialogue. CCCM capabilities have matured dramatically, but...

      • For Customer Insights Professionals

        Report:Take A Startup Approach To Develop Customer Relationships

        Organization: The Cross-Channel Campaign Management Playbook

        Customers, empowered by always connected digital devices, can engage with brands at any time, from any place, and at any point within the customer life cycle. To respond with relevance in real time,...

        • Downloads: 451
      • For Customer Intelligence Professionals

        Charts & Figures:The MTO Develops And Scales Emerging Capabilities

      • For Customer Insights Professionals

        Report:The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012

        How Eleven Vendors Tackle A Mature, Yet Rapidly Evolving, Category

        In Forrester's 81-criteria evaluation of cross-channel campaign management (CCCM) vendors, we identified, researched, and scored 12 products from 11 providers: Alterian, Aprimo, ExactTarget, IBM,...

        • Downloads: 1794
        • Rating:
      • For Customer Insights Professionals

        Report:Enable Customer Obsession With Cross-Channel Campaign Management

        Executive Overview: The Cross-Channel Campaign Management Playbook

        Once relegated to the province of direct mail teams and analysts, customer data and marketing technology are now essential to every marketing function, from strategy to creative development to...

        • Downloads: 329
        • Rating:
      • For Customer Insights Professionals

        Blog:Four Reasons Why ExactTarget's IPO Helps CI Pros

        ExactTarget filed an S-1 last Wednesday, November 23, the first step towards an initial public offering (IPO) by the end of March, 2012.1 The company grew substantially over the past several years...

        • For Customer Insights Professionals

          Report:Plan Customer-Centric Campaign Management Requirements

          Assessment: The Cross-Channel Campaign Management Playbook

          This report outlines the capabilities assessment of Forrester's solution for customer intelligence (CI) professionals working on marketing technology. Transforming marketing programs into...

          • Downloads: 275
        • For Customer Insights Professionals

          Report:CI Teams: Blocking And Tackling Is Not Enough

          Integrating Customer Data Is Vital, But It's Not The End Goal

          We recently surveyed 137 Customer Intelligence (CI) professionals about their use of analytical applications and priorities. Users are investing in solutions that transform insight into action, but a...

          • Downloads: 321
        • For Customer Insights Professionals

          Report:Measure The Strength Of The Marketing Technology Stack

          Performance Management: The Cross-Channel Campaign Management Playbook

          The evolution from channel-specific to cross-channel campaigns affords firms the opportunity to improve relevance and deliver sustainable competitive advantage. The processes of measuring and...

          • Downloads: 157
          • Rating:
        • For Customer Insights Professionals

          Blog:Teradata's eCircle Acquisition: Portfolio Or Platform Play?

          Today Teradata announced plans to acquire of Munich-based eCircle, a digital and email marketing provider. With the acquisition, Teradata continues two trends: Extending core offerings through...

          • For Customer Insights Professionals

            Blog:Take Forrester's Marketing Technology Survey

            Using, investigating, or buying marketing technology? If so, we want to hear from you. Take the survey and receive a complimentary copy of the completed research. Take the marketing technology survey...

            • For Customer Insights Professionals

              Report:How Listening Informs Campaign Management

              With customer communication channels growing at an exponential pace, brands must adapt their marketing campaigns to provide messages that are more customer-relevant and that differentiate their...

              • Downloads: 452
            • For Customer Insights Professionals

              Report:The State Of MRM In 2011

              Marketing Operations Technology Is Increasingly Contextual

              Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. MRM received significant attention in the middle...

              • Downloads: 554
            • For Customer Insights Professionals

              Report:Mastering New Marketing Automation Approaches

              Tools And Technology: The Cross-Channel Campaign Management Playbook

              The age of the customer ties success to firms' ability to know and serve their customers. Campaigns provide an instrument to drive customer behavior, but traditional campaign approaches can't keep up...

              • Downloads: 456
              • Rating:
            • For Customer Insights Professionals

              Blog:The Surprising Challenge Of CI

              Hello, everyone. As a new analyst on Forrester's Customer Intelligence team, I'm taking over coverage of enterprise marketing platforms. I'll range everywhere from cross-channel campaign...

              • For Customer Insights Professionals

                Report:Investing In Marketing's Technology Future

                How CI Can Use Technology To Drive Competitive Advantage

                Marketers require ever more technology to capture, integrate, analyze, and apply customer data to marketing programs. Forrester recommends that marketers establish an enterprisewide marketing...

                • Downloads: 637
                • Rating:
              • For Customer Insights Professionals

                Blog:On Marketing Technology, Castles, And Moats

                Over the weekend, an experience with Apple prompted me to think about marketing technology’s role in creating economic moats. According to Warren Buffet: In days of old, a castle was protected...

                • For Customer Insights Professionals

                  Blog:Oracle Acquires Eloqua: A Do-Over For The Era Of Digital Disruption

                  Today, Oracle announced that it will acquire Eloqua, a marketing automation firm. Oracle positions the deal as a comprehensive customer experience cloud that enables business to create an...

                  • For Customer Insights Professionals

                    Report:To Insource Or To Outsource: Understanding The Customer Intelligence Decision Process

                    As customer databases grow in functionality and organizational influence, Customer Intelligence (CI) professionals must choose between insourcing and outsourcing strategies to best facilitate their...

                    • Downloads: 335
                  • For Marketing Leadership Professionals

                    Blog:MOVE BEYOND THE CAMPAIGN

                    Standing in an aisle of a big box retailer, I bought a new electric shaver from a competing retailer’s online store. The store’s shaving display reminded me that my razor was dying. Not...

                    • For Customer Insights Professionals

                      Blog:Kick Out The Tills, CI Professionals

                      Mike Brown, CIO of Lowe’s, in an interview with Bloomberg on the purchase of 42,000 iPhones as point of sale (POS) devices: Forget about the competition, we are playing catch-up with the...

                      • For Customer Insights Professionals

                        Blog:What The Demise Of Flex Means For CI Pros

                        Earlier today, November 12, Deepa Subramaniam posted on the Flex Team Blog: Does Adobe recommend we use Flex or HTML5 for our enterprise application development? In the long-term, we believe HTML5...

                        • For Customer Insights Professionals

                          Report:Move Beyond Campaigns To Tap Hidden Customer Potential

                          Cross-channel campaign management (CCCM) tools are the heart of the enterprise marketing platform, yet campaigns are too rigid and too rooted in batch-based techniques to allow firms to achieve...

                          • Downloads: 84
                        • For Customer Insights Professionals

                          Blog:Carrier IQ: When CI Should Be Damned

                          Did you see the news about Carrier IQ covertly capturing Android users' activities for analysis by carriers? Trevor Eckhart, who analyzed the application, writes: Carrier IQ software, which...

                          • For Customer Insights Professionals

                            Blog:Amazon Silk Is Amazon's Secret CI Agent

                            The new Amazon Silk promises to speed tablet web browsing. It also provides Amazon's core business with a secret weapon against other retailers. Amazon Silk is essentially a browser that, by...

                             
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