Connie Moore

Vice President, Principal Analyst serving CIOs

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.

Previous Work Experience

Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.

Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.


Education

Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.

Refine your results

Date Range

Methodology

Analyst

Topics

Industry

Region

Vendor

207 results in Reports

  • Customer Insights
  • For Customer Insights Professionals

    Report:Understanding The Cross-Channel Attribution Landscape

    Customer intelligence (CI) professionals are eager to develop a fully integrated cross-channel attribution strategy as a critical first step to optimizing marketing budgets and plans. However, the...

    • Downloads: 570
  • For Customer Insights Professionals

    Report:Make Market Insights A Business Value Driver

    Executive Overview: The Market Insights Optimization Playbook

    Welcome to the age of the customer and the decade of disruption! For market insights professionals, these are game changers. Research organizations focused on delivering reactive, low-value,...

    • Downloads: 323
    • Rating:
  • For Customer Insights Professionals

    Report:Acquisitions: Another Disruptive Force For Marketing Technologists

    How M&A Activity Brings Pain And Opportunity To CI Professionals

    In recent months, Customer Intelligence (CI) professionals witnessed a spate of acquisitions that have forever altered the landscape of marketing technology suites and analysis tools. Such...

    • Downloads: 293
  • For Customer Insights Professionals

    Report:Customer Intelligence Needs A New Breed Of Marketing Scientist

    Organization: The Customer Analytics Playbook

    A mature customer intelligence (CI) function needs optimized data processes, cutting-edge technologies, and the right analytics talent. Analysts add value to CI with their data-mining and...

    • Downloads: 560
    • Rating:
  • For Customer Insights Professionals

    Report:Move Market Insights Up The Value Chain

    Vision: The Market Insights Optimization Playbook

    Market insights, as a profession, has gone through significant change in the past few years, and Forrester predicts that more is yet to come. Based on our research, market insights professionals will...

    • Downloads: 266
    • Comments: 2
    • Rating:
  • For Customer Insights Professionals

    Report:Untangling The Attribution Web

    Using Cross-Channel Attribution To Understand Marketing Effectiveness

    In an environment where media fragmentation is the status quo, traditional one-to-one, last-touch methods of allocating demand to marketing efforts are outdated and lead to a suboptimal marketing...

    • Downloads: 724
  • For Customer Insights Professionals

    Report:Building Data Stewardship Is A New Customer Intelligence Imperative

    Organization: The Personal Identity Management Playbook

    In anticipation of the increasing adoption of personal identity management (PIDM) tools and services, customer intelligence (CI) leaders will be held increasingly accountable for their organizations'...

    • Downloads: 192
    • Rating:
  • For Customer Insights Professionals

    Report:Evolve From Research To Insights

    Landscape: The Market Insights Optimization Playbook

    Businesses face pressure from increased competition in a flat world and are also dealing with financial crises, the exponential growth of technological changes, Internet-enabled customer power, and...

    • Downloads: 319
  • For Customer Insights Professionals

    Report:The Facebook Factor

    Quantifying The Impact Of A Facebook Fan On Brand Interactions

    Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

    • Downloads: 1231
    • Comments: 4
    • Rating:
  • For Customer Insights Professionals

    Report:Personal Identity Management Success Starts With Customer Understanding

    With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

    • Downloads: 355
    • Rating:
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Cross-Channel Attribution Providers, Q2 2012

    Visual IQ Surfaces At The Top Of A Relatively Immature Market

    In Forrester's 67-criteria evaluation of cross-channel attribution vendors, we found that Visual IQ led the pack because of its expertise in cross-channel attribution methodology, reporting, and...

    • Downloads: 657
    • Comments: 1
    • Rating:
  • For Customer Insights Professionals

    Report:How To Make Social Media Data Actionable

    Processes: The Social Intelligence Playbook

    Social media provides customer intelligence (CI) professionals with a wealth of customer data. But every piece of valuable insight is surrounded by noise. Cutting through that noise and getting to...

    • Downloads: 2056
  • For Customer Insights Professionals

    Report:Base Your Plan For Intelligent Loyalty On Maturity

    Strategic Plan: The Customer Loyalty Playbook

    Loyalty programs that attempt to implement a cookie-cutter strategy and ignore customer insights typically struggle and usually lack meaningful results. Organizations seeking to build a program that...

    • Downloads: 148
  • For Customer Insights Professionals

    Report:Intelligence-Driven Loyalty

    Vision: The Customer Loyalty Playbook

    This report outlines the vision of Forrester's solution for customer intelligence executives working on driving customer loyalty. Many loyalty programs fail because they focus too heavily on...

    • Downloads: 1377
    • Rating:
  • For Customer Insights Professionals

    Report:Drive Smarter Customer Loyalty With Customer Intelligence

    Executive Overview: The Customer Loyalty Playbook

    Customer loyalty is a hot topic. Companies look to loyalty programs to enhance customer knowledge and drive customer retention, revenue, and engagement. But, while they see the potential of loyalty...

    • Downloads: 518
    • Rating:
  • For Customer Insights Professionals

    Report:How To Get Started With Social Intelligence In A Regulated World

    Apply Customer Intelligence Best Practices To Safely Test Social Data

    Although more and more businesses are adopting social intelligence strategies, regulated companies — such as those in the insurance, finance, pharmaceutical, and healthcare space — remain...

    • Downloads: 360
    • Rating:
  • For Customer Insights Professionals

    Report:Adapting Measurement For Digital Intelligence

    Deliver Comprehensive Measurement Using A Tiered Framework

    Organizations have a rich trove of data resources and analytics technology at their disposal to support effective customer interactions and process efficiencies. Yet many firms struggle to translate...

    • Downloads: 425
    • Rating:
  • For Customer Insights Professionals

    Report:Customer Intelligence Trends To Watch In 2011

    CI Professionals Are Fighting Wars On Multiple Fronts In Order To Evolve

    As Customer Intelligence (CI) matures, CI professionals must adapt how they capture, integrate and manage, analyze, and apply knowledge about their customers. As we look ahead to 2011, we expect CI...

    • Downloads: 1460
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Listening Platforms, Q3 2010

    Converseon, Nielsen, And Radian6 Lead A Fragmented Market

    During the past year, listening platforms continued their evolution beyond basic brand monitoring tools into integral technologies that inform a variety of marketing and business functions like...

    • Downloads: 2353
    • Rating:
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Customer Engagement Agencies, Q4 2012

    How 13 Vendors Stack Up In An Emerging Market

    In Forrester's 19-criteria evaluation of emerging customer engagement agencies (CEAs), we found that only OgilvyOne Worldwide has made a significant-enough shift in this segment of its business to be...

    • Downloads: 483
    • Comments: 2
    • Rating:
  • For Customer Insights Professionals

    Report:How To Identify Online Marketing Suite Requirements

    Assess Your Current State To Inform The Online Marketing Suite Road Map

    The online marketing suite is a well-regarded framework for coordinating interactive marketing, but it consistently proves difficult to implement. Customer Intelligence (CI) professionals struggle to...

    • Downloads: 357
  • For Customer Insights Professionals

    Report:Navigating The Future Of Customer Intelligence

    Customer intelligence is in the throes of significant change brought about by two primary drivers: 1) the disruption caused by the massive shifts in consumer behavior, and 2) organizations' growing...

    • Downloads: 295
    • Rating:
  • For Customer Insights Professionals

    Report:Preparing For The Intelligent Enterprise: A Blueprint For Customer Intelligence Professionals

    Why Market Insights + Customer Intelligence = Competitive Advantage

    Despite an abundance of customer-related data, most companies still struggle to understand their customers — lacking the culture, process, technology, data, measurement framework, and business...

    • Downloads: 862
  • For Customer Insights Professionals

    Report:Model The ROI Of Cross-Channel Campaign Management

    Business Case: The Cross-Channel Campaign Management Playbook

    Enterprise marketing technologies promise to better engage customers, improve marketing performance, and boost efficiency. This report, part of Forrester's marketing technology playbook, helps...

    • Downloads: 336
    • Rating:
  • For Customer Insights Professionals

    Report:Case Study: Intel's "Social Media Center Of Excellence" Responds In Real Time

    Intel has an internal team of seven employees — aligned by business function — to listen to the groundswell, engage in online discussion, and set corporate guidelines for social media....

    • Downloads: 665
    • Rating:
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart