Connie Moore

Vice President, Principal Analyst serving CIOs

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.

Previous Work Experience

Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.

Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.


Education

Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.

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18 results in Reports

  • Sales Enablement
  • Interactive Marketing Strategy and Process
  • For Sales Enablement Professionals

    Report:Search Engine Suboptimization

    Tech Marketers Optimize For Their Product Categories, Not Customers' Problems

    Throughout the technology adoption life cycle, including scoping approaches, choosing products, and implementing solutions, business technologists initiate information gathering with search tools....

    • Downloads: 400
  • For Sales Enablement Professionals

    Report:Segment Social Media Behaviors To Improve Tech Vendor Marketing Plans

    Forrester's Social Technographics® survey, now in its second year, depicts the social media behaviors of more than 1,000 tech buyers from around the world. Tech marketers can use this data to...

    • Downloads: 887
  • For Sales Enablement Professionals

    Report:Differentiate With The Five C's Of Community Marketing

    Outcome-Oriented Marketing Means A Move Away From The Four P's

    Technology marketers must change their product-focused marketing habits if they want to win in the business technology marketplace. Product-based differentiation has lost competitive potency because...

    • Downloads: 647
  • For Sales Enablement Professionals

    Report:B2B Marketers Prefer To Create Their Own Content Mostly For Lead Nurturing

    Effective content marketing is now critical to B2B marketers' success because useful content accelerates potential buyers along their journey. That usefulness is predicated on the content being...

    • Downloads: 194
    • Comments: 2
  • For Sales Enablement Professionals

    Report:Business Technology Buyers' Social Media Behaviors Are Evolving

    B2B Tech Marketers Must Understand The Details If They Want To Be Engaged

    As IT decision-makers become more experienced in their use of social media for work purposes and the underlying technologies begin to mature, usage patterns have shifted. IT decision-makers are no...

    • Downloads: 444
    • Rating:
  • For Sales Enablement Professionals

    Report:The Who And How Of Influencing Customers' BT Decisions

    Knowing Which Generators Customers Use For Information Is Paramount

    Tech vendors' returns on marketing messaging are shaped as much by where it's said and who says it as by what is said. Indeed, social media grants "others," including customers and partners,...

    • Downloads: 275
  • For Sales Enablement Professionals

    Report:European Tech Buyers Continue To Consume Digital Content Socially

    The 2012 B2B Social Technographics® Of European Buyers

    Technology buying is a highly considered, collaborative process, and one ideally suited for social interactions. To see how emerging digital media affects the process, Forrester surveys technology...

    • Downloads: 139
    • Comments: 2
    • Rating:
  • For Sales Enablement Professionals

    Report:Organizing For Community Success

    Organization: The B2B Online Community Playbook

    For B2B marketers, when it comes to planning, designing, and implementing a successful online community, the rubber meets the road at organizational effectiveness. In order to sustain a healthy...

    • Downloads: 159
  • For Sales Enablement Professionals

    Report:Content Management Process And Organization Capabilities Assessment

    B2B marketers realize that delivering an effective content marketing strategy is now a critical differentiation imperative as they align with the customer life cycle. Review the criteria and answer...

    • Downloads: 35
  • For Sales Enablement Professionals

    Report:Tech Vendors Need To Make Their Marketing Outsourcing Strategic

    Digital Marketing Requires Longer Term Relationships

    The Q4 2011 B2B Marketing Organizations And Investments Survey shows that tech vendors outsource much of their marketing work to external service providers, much more than in other industry sectors....

    • Downloads: 231
  • For Sales Enablement Professionals

    Report:Marketing IT Services To SMBs

    Assessments, Audits, And Strategy Consulting Drive Technology Adoption

    Customer spending on IT services will grow dramatically over the next five years, and that includes small and medium-size businesses (SMBs), particularly medium-size businesses. As SMBs' IT spending...

    • Downloads: 862
  • For Sales Enablement Professionals

    Report:B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

    B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level

    Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...

    • Downloads: 281
  • For Sales Enablement Professionals

    Report:BT Social Technographics® 2011: Age Matters

    Social Media Preferences Vary Significantly Among Age Groups

    Forrester has analyzed data from the Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers by age group to examine a common assumption: Most of the...

    • Downloads: 440
    • Comments: 1
    • Rating:
  • For Sales Enablement Professionals

    Report:Channel Partners' Needs In The Era Of Cloud

    Financing, Marketing, And Collaboration Top Their Wish Lists

    Channel partners are afflicted with "cloud identity disorder" — the symptomatology of which is characterized by confusion and fear about their place in the cloud computing demand chain and...

    • Downloads: 718
  • For Sales Enablement Professionals

    Report:European Tech Marketing Continues To Be Different

    This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of the...

    • Downloads: 33
  • For Sales Enablement Professionals

    Report:Empowered Users Will Change How Business Software Is Served

    An Empowered Report: Lessons For Tech Marketers From The IT Management Software Market

    The face of business software applications is changing dramatically as new-generation users drive for a Web 2.0 intuitive user interface. User expectations with respect to service will also be...

    • Downloads: 566
  • For Sales Enablement Professionals

    Report:Assessing Your Content Management Processes And Organization

    B2B marketers across all industries are investing more into creating digital content to generate new business opportunities, nurture existing sales or marketing leads, and to encourage deeper...

    • Downloads: 420
    • Rating:
  • For Sales Enablement Professionals

    Report:The Emergence Of The Digital Marketing Service Provider

    Tech Marketers Have A New Buyer And Channel To Consider

    Businesses engaged in digital marketing will seek a new generation of service provider — one that combines technology competence with marketing strategy and digital creativity. These providers...

    • Downloads: 822
 
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