Connie Moore

Vice President, Principal Analyst serving CIOs

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.

Previous Work Experience

Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.

Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.


Education

Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.

Refine your results

Date Range

Methodology

Analyst

Topics

Industry

Region

Vendor

69 results in Everything

  • CMO
  • Branding
  • For CMO Professionals

    Report:CMOs Must Connect The Dots Of The Online Brand

    Orchestrate Digital For The Best Brand Experience

    Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels — Web sites, mobile apps, online sales and customer service, and other...

    • Downloads: 906
  • For CMO Professionals

    Report:CMO Mandate: Adapt Or Perish

    The Five Habits Of Highly Adaptive Marketers

    Three out of four CMOs plan to revamp their organizations for the digital age by the end of 2011. The reason? Their initial efforts to create digital departments and outsource digital capabilities...

    • Downloads: 1372
  • For CMO Professionals

    Report:CMOs Must Lead The Brand Experience

    Organization: The 21st Century Brand Marketing Playbook

    Twenty-first century brands are grappling to maintain their traditional sources of competitive advantage in the age of the customer — a world in which the companies that take an obsessive...

    • Downloads: 361
  • For CMO Professionals

    Charts & Figures:The Five Capability Dimensions Of 21st Century Brand Building

  • For CMO Professionals

    Tool:Most Marketers Invest Conservatively In Experimentation And Testing

  • For CMO Professionals

    Report:Four Steps To Build Your Brand Experience

    Road Map: The 21st Century Brand Marketing Playbook

    Once the brand has its strategic bearings laid out — the North Star, the experience map, and its brand compass — it's time to cast off and start thinking about how to plan for the brand...

    • Downloads: 421
    • Rating:
  • For CMO Professionals

    Report:Define Your Marketing Innovation Strategy

    Many marketing leaders take advantage of new opportunities as they present themselves, organically building change into their approach and organization. But innovation in marketing should be much...

    • Downloads: 1890
  • For CMO Professionals

    Report:How To Deliver A New Brand Experience

    Processes: The 21st Century Brand Marketing Playbook

    Many companies are well on their way to delivering a top-notch brand experience for their demanding customers. CMO and marketing leadership professionals can learn from the experiences and processes...

    • Downloads: 406
  • For CMO Professionals

    The 21st Century Brand Marketing Playbook

    The Post-Digital Rules Of Brand Building

    In the 21st century, empowered consumers have steered brand marketing into foreign terrain — they have taken the driver's seat and told brands where, when, and how they want to be interacted...

    • For CMO Professionals

      Report:Marketing Leaders' Approach To Content Creation For Brands

      Four Examples Show How To Experiment In Branded Content Development

      Marketers have long relied on advertising and their agencies to help tell the story of their brands. As consumers become immune to traditional advertising and ad clutter and fragmentation limits ad...

      • Downloads: 670
    • For CMO Professionals

      Report:The Evolved CMO In 2012

      CMOs Must Take A More Active Role In Business And Technology Strategy

      Forrester Research and Heidrick & Struggles recently conducted a global survey of nearly 200 chief marketing officers (CMOs). In this report, you will find out how these CMOs view their relationship...

      • Downloads: 602
      • Rating:
    • For CMO Professionals

      Report:Build Your Army Of Brand Advocates From Across The Enterprise

      Forrester's research with senior marketing leaders shows that enterprisewide commitment and engagement are critical to successfully building a brand in the 21st century. But this is also marketers'...

      • Downloads: 61
    • For CMO Professionals

      Report:It's Decision Time For gTLDs

      Factor The Real Risks And Opportunities Into Your Own Domain Strategy

      The application window for generic top-level domains (gTLDs) is upon us. Some organizations think that this is the greatest opportunity ever to take control of their online identity, while others...

      • Downloads: 193
    • For CMO Professionals

      Report:Marketers Need To Put Money Where A Consumer's Mouth Is

      How Consumers Discover New Brands, Products, And Services

      This report, originally written for market insights professionals, includes important content for CMOs and marketing leaders looking to improve discovery of their products and services. The discover...

      • Downloads: 257
      • Rating:
    • For CMO Professionals

      Tool:Test Your Orchestration Maturity

    • For CMO Professionals

      Report:How To Engage Your Omnichannel Consumer

      Brand Engagement The Consumer Way

      The report "Brand Engagement The Consumer Way," originally written for market insights professionals, highlights key behaviors that today's US online consumers exhibit when they engage with companies...

      • Downloads: 442
    • For CMO Professionals

      Tool:The ADAPT Self-Diagnostic

    • For CMO Professionals

      Report:CMOs Must Lead The Customer-Obsessed Revolution

      Guiding The Journey To Competitive Advantage In The Age Of The Customer

      Companies are grappling to maintain their traditional sources of competitive advantage in the age of the customer — a world where empowered consumers, commoditized products, and intense...

      • Downloads: 526
    • For CMO Professionals

      Report:How Green Does Your Brand Need To Be?

      A Road Map To Making Your Brand Greener

      Marketing leaders navigate a risk-reward tightrope as consumer demand for environmentally responsible, or green, products grows and competition for such marketing offers heats up amid increased...

      • Downloads: 337
    • For CMO Professionals

      Report:Orchestrating The Brand Experience: A Maturity Model

      A CMO's Road Map For Connecting The Dots

      Forrester has called for the CMO to be a chef d'orchestre, who assertively leads the definition of the brand and shepherds the brand experience across the marketing mix and around the company. But...

      • Downloads: 601
    • For CMO Professionals

      Report:Become A Social CMO

      CMOs Must Experience Social Networking To Lead The Brand Experience

      CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years. However,...

      • Downloads: 566
    • For CMO Professionals

      Report:Benchmark Your Brand Building Capabilities

      Benchmarks: The 21st Century Brand Marketing Playbook

      In 2012, Forrester surveyed marketing leaders to get a pulse on their progress toward successfully building 21st century brands. The results show that marketers are in the early stages of 21st...

      • Downloads: 292
    • For CMO Professionals

      Report:The Marketing Case For A Branded Sales Channel

      Marketers Must Look Beyond Incremental Sales And Margins To Assess The Full Impact Of A Direct Sales Channel

      Every product category has a set of competitors that have a branded route to the customer — such as The Body Shop in cosmetics, Gap in apparel, and Apple in consumer electronics — while...

      • Downloads: 170
    • For CMO Professionals

      Report:Visible Value Differentiates Brands And Drives Loyalty

      Consumers Define Which Aspects Of The Brand Experience Are Critical

      Consumers want brand experiences that match their expectations. We asked consumers which aspects of the brand experience help them differentiate between similar brands and ultimately make them loyal...

      • Downloads: 551
    • For CMO Professionals

      Report:How To Build Your Brand With Generation Z

      Generation Z, the generation born after the Millennials, are true digital natives who have grown up in the age of technology. The only world they know is a digital one — where they can connect...

      • Downloads: 293
      • Rating:
    • For CMO Professionals

      Tool:Compare Results With Other Marketing Leaders' Current Innovation Priorities

     
    Loading...

    Browse

    About Forrester

    Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

    Roles We Serve

    Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

    Analysts & Coverage Areas

    Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

    Forrester Leadership Boards

    Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

    Consulting

    Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

    Community

    Connect with peers and analysts, share your views, and ask questions on key business issues.

    Blog

    Forrester analysts weigh in on the latest business and technology news.

    • BROWSE
    • Register
    • Call +1 617.613.5730
    • Cart