Connie Moore

Vice President, Principal Analyst serving CIOs

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.

Previous Work Experience

Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.

Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.


Education

Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.

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  • Customer Insights
  • For Customer Insights Professionals

    Tool:The Forrester Wave™: Database Marketing Service Providers, Q1 2011

  • For Customer Insights Professionals

    Tool:Evaluated Vendors: MSP Information And Selection Criteria

  • Discussion:Neolane users?

    We're looking to acquire a Marketing Automation system.Anyone currently using Neolane who would be interested in sharing their experiences?

    • For Customer Insights Professionals

      Charts & Figures:Evaluated Vendors: MSP Information And Selection Criteria

    • For Customer Insights Professionals

      Report:The Cross-Channel Attribution Blueprint

      A Readiness Framework For Successful Implementation

      Customer Intelligence (CI) professionals are increasingly tasked with assessing marketing effectiveness across all channels within the organization. But without access to next-generation attribution...

      • Downloads: 779
    • Discussion:The Road Map To Integrating Social And Customer Data

      Zach At Networked Insights we totally agree with you - brands that we work with to integrate social data into their planning, media plans, content development, and competitive strategy have an...

      • For Customer Insights Professionals

        Report:The Marketing Of Market Insights: How To Build Internal Relationships And Influence

        Market insights professionals often face challenges in building awareness and influence within their companies. To better understand how market insights can overcome these issues, Forrester spoke...

        • Downloads: 546
        • Comments: 1
        • Rating:
      • Discussion:Aprimo users?

        We're looking to acquire a Marketing Automation system.Anyone currently using Aprimo who would be interested in sharing their experiences?

        • For Customer Insights Professionals

          Report:Case Study: ESPN Drives Fan Value Through Customer Intelligence

          During the past three years, ESPN has systematically integrated and analyzed multiple data sources from across the business to develop an understanding of the unique value that individual fans...

          • Downloads: 403
        • For Customer Insights Professionals

          Report:Achieving ROI-Aligned Research And High Value

          How To Calculate The Value Of Market Insights And Be A Business Driver

          What is your worth? This is an awkward and, for small market insights departments, very personal question. However, it is the one question executives are asking, and assessing, of all of their...

          • Downloads: 468
        • For Customer Insights Professionals

          Report:Drive Smarter Customer Loyalty With Customer Intelligence

          Executive Overview: The Customer Loyalty Playbook

          Customer loyalty is a hot topic. Companies look to loyalty programs to enhance customer knowledge and drive customer retention, revenue, and engagement. But, while they see the potential of loyalty...

          • Downloads: 527
          • Rating:
        • For Customer Insights Professionals

          Report:Plan Market Insights' Path To Evolution

          Road Map: The Market Insights Optimization Playbook

          Market insights teams typically take several years to evolve from being research-oriented cost centers to being proactive, innovative business enablers, if not business drivers. As such, many have...

          • Downloads: 209
          • Rating:
        • Discussion:Cross-Channel attribution tools?

          Can someone share their experience using specific tools or methodologies for cross-channel revenue attribution?  I have heard that tools like Adobe Genesis can help with aggregating data across...

          • For Customer Insights Professionals

            Report:The Attribution Readiness Self-Test

            Customer Intelligence (CI) professionals should constantly evaluate their need for next-generation marketing measurement processes, including cross-channel attribution. Successfully implementing...

            • Downloads: 275
          • For Customer Insights Professionals

            Report:The Forrester Wave™: Enterprise Listening Platforms, Q2 2012

            How Nine Vendors Stack Up In A Constantly Changing Market

            In Forrester's 64-criteria evaluation of enterprise listening platforms vendors, we found that Radian6 and Visible Technologies lead the pack because of their variably functional dashboards and...

            • Downloads: 1126
            • Rating:
          • For Customer Insights Professionals

            Report:Case Study: Intel's "Social Media Center Of Excellence" Responds In Real Time

            Intel has an internal team of seven employees — aligned by business function — to listen to the groundswell, engage in online discussion, and set corporate guidelines for social media....

            • Downloads: 665
            • Rating:
          • For Customer Insights Professionals

            Report:It's Time To Bridge The Audience Data Management Divide

            How Customer Intelligence Can Unify Audience Intelligence Across Channels To Enable Advanced Advertising

            Marketers constantly seek ways to design addressable marketing programs that reduce media waste and create targeting efficiencies: Direct marketers turn to marketing databases to inform audience...

            • Downloads: 524
            • Rating:
          • For Customer Insights Professionals

            Report:Understanding Tag Management Tools And Technology

            Users Benefit From A Rapidly Maturing Market And Proven Gains

            Maintaining accurate and complete JavaScript tagging on websites is critical for ensuring the efficacy of marketing and analytics efforts. But the highly dynamic pace and volume of tag management...

            • Downloads: 526
            • Comments: 3
            • Rating:
          • For Customer Insights Professionals

            Tool:Benefits Realized Through Online Testing

          • Discussion:The Forrester Wave™: Listening Platforms, Q1 2009

            Great Research...any chance of getting an update on this since there are so many new players?

            • Discussion:Customer Centric Culture

              How do we create a customer centric culture so internal stakeholders WANT/NEED to use customer insight to improve products, support and services?We all gather a ton of customer insight via numerous...

              • Discussion:Social Media Metrics for CI

                We've been talking about doing a refresh on our "Listening Metrics That Matter" report - which is now almost two years old - and I'm trying to determine what metrics CI professionals use in their...

                • For Customer Insights Professionals

                  Report:Agile Methods Improve Customer Intelligence

                  Customer Intelligence (CI) professionals should apply the principles of agile development — collaboration, self-organization, and iterative development — to speed delivery and create...

                  • Downloads: 384
                • For Customer Insights Professionals

                  Report:Leverage Social Data To Elevate Customer Intelligence

                  Executive Overview: The Social Intelligence Playbook

                  Social media's prevalence across the Web gives consumers and brands a new way to connect online. But while most businesses know the importance of social media, most are missing opportunities by not...

                  • Downloads: 575
                  • Comments: 1
                  • Rating:
                • For Customer Insights Professionals

                  Report:Personal Identity Management

                  Preparing For A World Of Consumer-Managed Data

                  Consumers are leaving an exponentially growing digital footprint across channels and media, and they are awakening to the fact that marketers use this data for financial gain. This, combined with...

                  • Downloads: 710
                 
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