Connie Moore

Vice President, Principal Analyst serving CIOs

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.

Previous Work Experience

Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.

Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.


Education

Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.

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1097 results in Everything

  • Marketing Leadership
  • For Marketing Leadership Professionals

    Report:FaceTime Is The Second Coming Of Video Telephony — Again

    Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

    Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

    • Downloads: 464
  • For Marketing Leadership Professionals

    Report:Emerging Touchpoints Require A Marketing Mind Shift

    Vision: The Emerging Touchpoints For Marketing Playbook

    Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

    • Downloads: 414
    • Rating:
  • For Marketing Leadership Professionals

    Charts & Figures:Interactive Healthcare Marketing Planning: Example Of Esai's Aloxi

  • Discussion:Email preferences

    Hi all,I wanted to take a minute and give you an update to our email notification system. To turn on/off email notifications for every new piece of content, go to the right side of the community...

    • For Marketing Leadership Professionals

      Report:2010 Marketing Budgets Rise Cautiously

      For B2B And B2C Marketers, Digital Benefits Most From Budget Shifts

      The world economy is on the mend from a disastrous 2009, and twice as many marketing leaders see signs of recovery in their industry as do not. Despite a positive outlook, almost a third of marketing...

      • Downloads: 552
    • For Marketing Leadership Professionals

      Report:Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global)

      ForecastView Spreadsheet

      Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income...

      • Downloads: 3
    • For Marketing Leadership Professionals

      Client Inquiry:The Pipeline Is Half Empty

      I just read Forrester's August 2, 2011, "The Pipeline Is Less Than Half Empty" report and wondered if less than 30% of all leads are marketing generated, on a good day, where does the other 70+% come...

      • Discussion:US Email Marketing Forecast, 2009 To 2014

        why hasn't this been updated for almost 4 years????

        • For Marketing Leadership Professionals

          Report:How To Craft An Email Marketing RFP

          The volume of client inquiries we field about email vendor selection indicates that marketers still totter their way through the process, even though email marketing is the most mature interactive...

          • Downloads: 517
        • For Marketing Leadership Professionals

          Client Inquiry:Trends In Apps And Smartphones

          What are the trends in apps and smartphones, along with platforms, in the past year?

          • Discussion:Do you have a great learning experience you can share?

            Marketers and agencies: do you have a story about a learning experience you can share? Lots of success programs are celebrated but we often find marketers make more progress by learning through...

            • For Marketing Leadership Professionals

              Report:Profiling Your Best Mobile Customers

              A Picture Of European Mobile-Savvy Users

              iPhone users, despite being the heaviest users of mobile services, are only a subset of your customer base. Forrester's data shows that they represent just 2% of the European mobile population. A...

              • Downloads: 993
            • For Marketing Leadership Professionals

              Report:Is Mobile Right For B2B Marketing?

              Although B2B marketers have been historically cautious of emerging media channels, 45% of B2B marketers believe that mobile marketing's effectiveness will increase in upcoming years. As B2B marketers...

              • Downloads: 581
            • For Marketing Leadership Professionals

              Report:Upgrading Your Interactive Measurement Strategy

              Why You Should Make Multichannel Measurement A Priority

              Marketers measure digital channels in isolation from one another. However, consumers don't act within channels; they act across channels. Cross-channel measurement, a nice-to-have for most marketers...

              • Downloads: 961
            • Discussion:Recommendations for Boston-based app & web development agencies?

              Hi IM Community,I'm looking for recommendations on Boston-based agencies that do application and web development. Any recommendations (or warnings!) are greatly appreciated. Thanks!Best,Mike

              • For Marketing Leadership Professionals

                Tool:CQ Scorecards For Green Commuting Options

              • For Marketing Leadership Professionals

                Tool:Mobile Technographics: Understanding The Connected Consumer

              • For Marketing Leadership Professionals

                Report:Mobile World Congress 2011: Going Beyond Mobile

                Internet Innovation Is Incubating In The Mobile Crucible

                The future of the Internet is now being shaped on new mobile networks and ever smarter mobile devices: smartphones and tablets. The 2011 edition of Mobile World Congress (MWC) showcased the future of...

                • Downloads: 1240
              • For Marketing Leadership Professionals

                Report:Game On: Education Product Strategists Embrace Gamification

                Classroom Technology Enables New Product Innovation

                "Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

                • Downloads: 542
                • Rating:
              • For Marketing Leadership Professionals

                Report:The Convenience Quotient Of Green Commuting

                Lessons For Consumer Product Strategy Professionals

                See many hybrid vehicles while driving to work? No? These cars have been sold for more than 10 years, yet adoption is still low. Using our Convenience Quotient methodology, we looked at the concept...

                • Downloads: 220
              • For Marketing Leadership Professionals

                Client Inquiry:Who Are The People Responsible For Purchasing Marketing Applications And Cross-Channel Platforms?

                Who (job title, level, and role) are the (across multiple industries) IT professionals that influence selection, purchasing, and implementation decisions regarding marketing applications and...

                • Discussion:The New Search Marketing Review

                  • Discussion:Mobile Paid Search: Big deal or hype?

                    The mobile search space was busy today with Ask.com releasing its first app, ChaCha announcing they are close to 1 billion questions answered, and Google announced its app for Windows 7.  Sensing...

                    • For Marketing Leadership Professionals

                      Report:Forrester Research Email Marketing Forecast, 2012 To 2017 (US)

                      ForecastView Spreadsheet

                      Includes total number of online users and active email users segmented by age group, as well as mobile email users. Forecasts total email volume and marketing email volume by retention email,...

                      • Downloads: 4
                    • For Marketing Leadership Professionals

                      Tool:Scores Vary Significantly By Industry Vertical

                     
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