Connie Moore

Vice President, Principal Analyst serving CIOs

Connie is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. Her research focus is on smart computing and analytics.

Previous Work Experience

Connie came to Forrester through its acquisition of Giga Information Group in 2003. She has more than 25 years of experience in the IT industry and has been an analyst for 19 years. Most of her research focuses on business process management and business optimization. Prior to joining Giga, Connie managed BIS Strategic Decisions' European IT consulting group, headquartered in the UK. Before then, Connie was vice president of product marketing at TDC (now part of BancTec), a manufacturer of high-end document capture systems. She was also a manager with Andersen Consulting (now Accenture), specializing in document management, document imaging, and end user computing. Earlier, Connie was with Wang Laboratories, where she managed Wang's technical support resources for the US Department of Defense and intelligence agencies. She began her career in IT and management at Mathematica Policy Research.

Connie was the co-champion of Forrester's 2009 Business Technology Forum, with its theme of "Lean: The New Business Technology Imperative." Connie also co-championed Forrester's 2007 Technology Leadership Forum, with the theme of "Design for People, Build for Change," and Forrester's 2008 Technology Leadership Forum, themed as "Embrace Technology Chaos, Deliver Business Results." Connie is a widely sought speaker. She has keynoted at many industry events, chaired 10 business process and workflow conferences in Europe and the US, and co-chaired Giga's "Leveraging Knowledge" conference. Connie also served as a director of AIIM International, the premier association for the content management industry, and is a member of the Association of Business Process Management Professionals.


Education

Connie attended the University of North Carolina at Chapel Hill and holds a B.A. in political science and history from East Carolina University and an M.B.A. in information systems from George Washington University.

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817 results in Everything

  • Interactive Marketing Strategy and Process
  • For CMO Professionals

    Report:CMOs Must Connect The Dots Of The Online Brand

    Orchestrate Digital For The Best Brand Experience

    Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels — Web sites, mobile apps, online sales and customer service, and other...

    • Downloads: 906
  • For CMO Professionals

    Report:Establish New Agency Partnerships

    Tools And Technology: The 21st Century Brand Marketing Playbook

    Building a 21st century brand requires marketers to form new types of partnership with agencies. As with the fast-changing technology landscape, it's up to marketers to stay current with the...

    • Downloads: 307
  • For eBusiness & Channel Strategy Professionals

    Tool:Landscape Of Vendors

  • For eBusiness & Channel Strategy Professionals

    Charts & Figures:Driving Sales On The Public Site Means Supporting The Customer Journey

  • For Marketing Leadership Professionals

    Report:Emerging Touchpoints Require A Marketing Mind Shift

    Vision: The Emerging Touchpoints For Marketing Playbook

    Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

    • Downloads: 414
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Insurance Forecast, 2010 To 2015 (Europe-7)

    ForecastView Spreadsheet

    Online Insurance Forecast: Includes online buyers for motor insurance, home insurance, and other insurance policies. In addition, the forecast includes average online premium paid for motor and home...

    • Downloads: 7
  • For Marketing Leadership Professionals

    Report:2010 Marketing Budgets Rise Cautiously

    For B2B And B2C Marketers, Digital Benefits Most From Budget Shifts

    The world economy is on the mend from a disastrous 2009, and twice as many marketing leaders see signs of recovery in their industry as do not. Despite a positive outlook, almost a third of marketing...

    • Downloads: 552
  • For Sales Enablement Professionals

    Report:Channel Partners' Needs In The Era Of Cloud

    Financing, Marketing, And Collaboration Top Their Wish Lists

    Channel partners are afflicted with "cloud identity disorder" — the symptomatology of which is characterized by confusion and fear about their place in the cloud computing demand chain and...

    • Downloads: 718
  • For Marketing Leadership Professionals

    Report:How To Craft An Email Marketing RFP

    The volume of client inquiries we field about email vendor selection indicates that marketers still totter their way through the process, even though email marketing is the most mature interactive...

    • Downloads: 517
  • For CMO Professionals

    Report:CMO Mandate: Adapt Or Perish

    The Five Habits Of Highly Adaptive Marketers

    Three out of four CMOs plan to revamp their organizations for the digital age by the end of 2011. The reason? Their initial efforts to create digital departments and outsource digital capabilities...

    • Downloads: 1372
  • For eBusiness & Channel Strategy Professionals

    Tool:The Mobile Web Is Uncharted Territory For Many Online Retailers

  • For eBusiness & Channel Strategy Professionals

    Tool:Navigation And Product Detail Pages Are Key Investment Areas

  • For Marketing Leadership Professionals

    Report:Upgrading Your Interactive Measurement Strategy

    Why You Should Make Multichannel Measurement A Priority

    Marketers measure digital channels in isolation from one another. However, consumers don't act within channels; they act across channels. Cross-channel measurement, a nice-to-have for most marketers...

    • Downloads: 961
  • For Marketing Leadership Professionals

    Tool:Mobile Technographics: Understanding The Connected Consumer

  • For Sales Enablement Professionals

    Report:B2B Marketers Prefer To Create Their Own Content Mostly For Lead Nurturing

    Effective content marketing is now critical to B2B marketers' success because useful content accelerates potential buyers along their journey. That usefulness is predicated on the content being...

    • Downloads: 196
    • Comments: 2
  • For CMO Professionals

    Report:Breaking Down The Financial Barriers To Marketing Innovation

    CMOs continue to fall short in marketing innovation. Most marketers experiment instead, putting the lion's share of their investment into testing one P of the marketing mix: promotion. While new...

    • Downloads: 317
  • For eBusiness & Channel Strategy Professionals

    Report:Top Three Ways Manufacturers Can Drive Higher Conversion Rates Through The Online Retail Channel

    A Joint Study With Channel Intelligence Examines Best Practices Regarding Online Conversion

    To better understand how manufacturers can increase the ultimate conversion rate on leads they send to online retailer websites, Forrester teamed up with Channel Intelligence to analyze the patterns...

    • Downloads: 499
  • For Marketing Leadership Professionals

    Report:Forrester Research Email Marketing Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Includes total number of online users and active email users segmented by age group, as well as mobile email users. Forecasts total email volume and marketing email volume by retention email,...

    • Downloads: 4
  • For Marketing Leadership Professionals

    Report:Profiling Brand-Loyal And Price-Conscious US Consumers

    A Technographics® Data Essentials Document

    Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

    • Downloads: 37
  • For Marketing Leadership Professionals

    Report:Remarketing Done Right

    Maximize Display Effectiveness By Optimizing Your Approach

    New upstarts like Dotomi and FetchBack have recently invigorated interest in the value of remarketing, but it's a tried-and-true display tactic that's been around for years. Marketers can...

    • Downloads: 643
    • Rating:
  • For Marketing Leadership Professionals

    Report:Marketing To Millennials: The Next Generation Of Purchasing Power

    Why Marketers Must Use A Skillful Approach To Reach Millennials Effectively

    As Millennials continue to flow into the workforce, marketers will naturally focus more of their efforts on this emerging adult generation with increasing purchasing power. However, Millennials are...

    • Downloads: 1059
  • For eBusiness & Channel Strategy Professionals

    Survey:Hispanic Technographics® Online Survey, Q4 2011 (US)

    Forrester conducted an online survey fielded in November 2011 of 4,030 US Hispanic individuals ages 18 to 75. For results based on a randomly chosen sample of this size (N = 4,030), there is 95%...

    • For Marketing Leadership Professionals

      Report:Best Practices For Display Marketing

      Processes: The Digital Media Buying Playbook

      As more and more interactive marketers buy digital media programmatically, the technologies and processes they use are rapidly maturing. Whether you're a digital media buying skeptic working to build...

      • Downloads: 345
      • Rating:
    • For Customer Experience Professionals

      Client Inquiry:How Are Healthcare Companies Responding To And Using Social Media?

      What is Forrester's take on how healthcare companies have responded to the rise of social media? How will healthcare companies gain traction in the social media space? What are good and the bad...

      • For eBusiness & Channel Strategy Professionals

        Report:How Clients Want To Interact With Financial Advisors

        Younger Consumers Prefer Online Chat, Websites, And Email

        Now more than ever, clients are using new channels to communicate with their financial advisors. Younger clients show a strong preference for communicating with advisors through digital channels like...

        • Downloads: 651
        • Rating:
       
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